Welcome to Marketing Unplugged, a podcast about the humans behind marketing. Co-hosts Mark Emond (fearless and open-minded leader of Demand Spring) and Elle Woulfe ( Senior VP of marketing, and self-proclaimed marketing nerd) hold insightful conversations with accomplished B2B marketers about the ways they use marketing to advance their ideas, their organizations, and themselves. Our goal is to help you become a more confident marketer.
Estelle Mense — The Marketing Career Longevity Project
Estelle Mense is the VP of Marketing at Ascend Learning, a position she’s held for the last four years. Before this, she also served as the SVP of Marketing at Blue Snap. Estelle brings a wealth of knowledge and insights into the marketing industry. In this episode, Estelle shares her journey into marketing, discusses an enlightening study she conducted on employee happiness and career longevity among marketers, and talks about the nuances of job satisfaction within the marketing field.
Key Takeaways:
[1:05] A little bit about Estelle and her career in marketing.
[3:20] What attracted Estelle toward marketing?
[5:00] Estelle shares the study she’s been conducting about employee happiness levels within the marketing industry and career longevity among marketers.
[6:10] Do marketers actually ever retire?
[7:35] There is a high level of job satisfaction among marketers. Why is that?
[12:10] Diverse experience vs. specialized experience, which one is better?
[19:55] More than half of marketers would have done things differently if they had to start over. Why is that?
[24:10] Do marketers prefer working in a large corporation or a smaller company?
[29:55] What have been some of the main takeaways that Estelle learned from this study?
[33:35] Estelle answers some rapid-fire questions!
Mentioned in This Episode:
Demandspring.com
Ascendlearning.com
Estelle on LinkedIn
The Marketing Career Longevity Project
12 Feb 2024
Doug Bewsher — Where is MarTech Headed?
Join Doug Bewsher, a seasoned leader in Marketing and Executive at Arrowroot Capital, as he shares his insights into the dynamic world of MarTech. As the former CMO of Salesforce and Skype, Doug talks about the power of AI in B2B marketing, the lessons from his agency work at McKinsey, and the future of customer engagement. In this episode, Doug offers invaluable advice to young marketers, discusses the current state of MarTech, and explores the shift towards brand-focused strategies over growth and performance metrics.
Key Takeaways:
[1:50] A little bit about Doug and his diverse career path.
[3:35] How did Doug’s knowledge in the B2C side help with the B2B industry?
[7:15] What did Doug learn from his agency/consulting work? And, could he bring those skill sets into his client-facing work?
[9:50] What advice does Doug have for young marketers who are just starting?
[11:00] You have to be open and adaptable to the new changes that are coming your way.
[13:15] Build a foundation of skills and really hone in on your craft. It’s a marathon; not a sprint.
[15:20] What has the MarTech industry gotten right? What seems to be lacking?
[19:15] Why is the world moving more heavily towards brand right now vs. growth/performance?
[23:45] How should CMOs be thinking about AI?
[25:35] The hard question around AI is how will it affect culture and work as we know it.
[29:40] What will engaging prospects three years from now look like? Doug speculates on what the future might hold.
[29:55] Digital tactics aren’t working quite as well. Still to this day, nothing beats face-to-face.
[34:00] The speed at which things are changing is faster than what anyone can realistically keep up with.
[42:15] People aren’t sure what the future will look like, so they’re also hesitant to invest in the “next new thing.”
[46:45] What is Doug excited about in the next 12 months?
[49:05] Doug answers some quick rapid-fire questions to end the show!
Mentioned in This Episode:
Demandspring.com
Arrowrootcapital.com
Doug on LinkedIn (https://www.linkedin.com/in/dbewsher/)
5 Feb 2024
TJ Hager — Observations in Where the Future of Marketing Ops is Headed
TJ Hager is the Manager of Customer Success at Adobe and the creative mind behind MOPs Notes, a newsletter where he shares his insights and experiences in the tech and marketing industry. In this episode, TJ reflects on the challenges of working with a limited budget, the evolving expectations in customer support post-COVID-19, and the crucial role of marketing ops professionals in bridging the missing gaps in the market and driving business innovation.
Key Takeaways:
[1:00] A little bit about TJ and his background in tech.
[4:05] TJ looks back at 2023. It was definitely the year of “do more with less.”
[7:45] Why did TJ start the MOPs Notes newsletter?
[11:15] What are some of TJ’s opinions on marketing operations roles and their very vast (and often unclear) scope?
[13:25] What advice does TJ have for people looking to build an organic community the way he has with MOPs Notes?
[15:20] How has TJ’s newsletter helped with his career at Adobe?
[21:30] Are companies striking a good balance between sales operations and marketing operations? TJ weighs in on his thoughts.
[28:00] What keeps TJ up at night in his career and space?
[28:55] Did COVID-19 change expectations on how we support customers?
[30:30] TJ talks about what challenges will be coming up in the next 12 months.
[32:30] Who truly owns customer success?
[35:30] TJ answers some rapid-fire questions!
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