Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com
Mat Mathews-Getting People To Embrace Digital Transformation
Mat Mathews, Chief Technology Officer and Vice President of Boys and Girls Clubs of America (BGCA), is guiding this 160-plus year old organization through a digital transformation. BGCA is wonderful organization that impacts children all over the world and technology is playing an ever expanding role in helping kids grown, learn and keeping them safe. As Mat says, "Everyone likes change until it has to happens to them." He talks about is approach and how he gets people onboard and...
24 Sept 2023
Brian Carr-Bringing people back to cities
Midtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are creating new reasons to get people to come back to work in town and stay longer once they arrive. He discusses what's working and what isn't and how Midtown is helping people gain the one bi...
15 Sept 2020
Marketing When People Are On Edge
On this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and marketing can be. Well, anxiety has gone through the roof as you can imagine. For people who already had anxiety, it has been exacerbated tremendously— especially anxiety around health issues. Wit...
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31 ratings
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