Ep 4: Marketing Ventures w/ Kera DeMars, Head of Marketing at Hustle Fund
In this episode of Marketing Ventures, we speak with Kera DeMars, Head of Marketing at Hustle Fund. Hustle Fund is a pre-seed and seed stage venture capital firm that has invested in over 600 portfolio companies globally, including notable companies like Gamma and Rupa Health. DeMars brings a unique perspective to venture marketing, having transitioned from The Hustle where she managed dozens of high-stakes events annually to becoming one of the few marketing leaders in the venture capital space. Through tactical newsletters, strategic events, and community-building initiatives, she’s developed a playbook for reaching both founders and investors in an increasingly competitive market.
Topics Discussed:
- Transitioning from media/events to venture capital marketing
- Building and scaling newsletter content at 40,000+ subscribers with 50-80% open rates
- Managing dual customer bases (founders and investors) as a competitive advantage
- Creating tactical, depth-focused content that cuts through venture capital jargon
- Leveraging AI tools for content creation and scaling editorial workflows
- Running 40+ annual events across virtual and in-person formats
- Testing and sunsetting initiatives: lessons from failed podcast and education programs
//
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co
//
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
13 Aug 2025
Ep 3: Marketing Ventures w/ Caroline Caswell, Marketing Partner at Operator Collective
In this episode of Marketing Ventures, we speak with Caroline Caswell, Marketing Partner at Operator Collective. Operator Collective is disrupting traditional venture capital by building the firm around a community of senior tech executives who serve as limited partners and advisors. As the sole marketing team member, Caroline has developed a differentiation strategy that cuts through the noise of identical VC messaging while proving value through trackable results. Her journey from agency work with Slack’s enterprise pivot to pioneering marketing at an operator-focused VC firm offers unique insights into both storytelling at scale and building authentic community-driven brands.
Topics Discussed:
- Building differentiated messaging in a commoditized VC market
- Operating as a marketing team of one across multiple functions
- Transitioning from agency work to venture capital marketing
- Creating the ”collective venture model” and trademarking positioning
- Developing proof-based marketing through trackable portfolio support
- Managing founder storytelling while maintaining firm narrative
- Context switching between portfolio company crises and fundraising materials
//
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co
//
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
18 Jul 2025
Ep 2: Marketing Venture w/ Alvin Kim, Director of Marketing at TriplePoint Capital
In this episode of The Marketing Front Lines, we speak with Alvin Kim, Director of Marketing at TriplePoint Capital. As the first marketing hire at a 20-year-old venture debt fund, Alvin shares his experience building a marketing function from scratch in an industry where capital is commoditized and differentiation is essential. From transforming a firm that once operated like a ”speakeasy” to creating strategic frameworks for partner relationships, Alvin provides a rare inside look at marketing within venture capital and how his storytelling background shaped his approach to connecting with founders.
Topics Discussed:
- Building marketing from zero to one at an established venture debt fund
- Transitioning from PR and storytelling to financial marketing
- Creating differentiation in the commoditized venture capital space
- Balancing digital marketing with high-touch relationship building
- Leveraging portfolio company relationships as authentic marketing assets
- Developing effective messaging frameworks in competitive markets
- The evolving VC landscape where funds are investing at increasingly earlier stages
//
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co
//
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
25 Jun 2025
Ep 1: Marketing Venture w/ Becca Chambers, CMO of Scale Venture Partners
Becca Chambers, CMO of Scale Venture Partners, discusses transitioning to venture capital marketing and building authentic personal brands for executives, offering insights into shaking up traditional marketing approaches in an interview.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
113,700
Score snapshot 15 Sept 2025
Podcast Authority Score: 32 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
31
Social presence
0
YouTube
82
Engagement
0
Contact Marketing Venture
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Marketing Venture?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
