Marketing vs The World

About Marketing vs The World

Welcome to Marketing vs The World, the podcast dedicated to the dynamic and ever-evolving world of marketing. Every other Monday, our host Abbie Dando, dives deep into the latest trends, challenges, and triumphs in the marketing industry. In every episode, Abbie is joined by a top marketing professional or business leader who shares their insights, stories, and strategies for balancing work, life, and everything in between. Whether you're a seasoned marketing maverick or a business owner looking to thrive in the digital age, Marketing vs The World is your go-to podcast for practical tips, inspiring interviews, and a touch of humour to brighten your day.

Publisher

MondayClicks

Category

business · business · business

Language

en

Explicit

No

First episode

19 Jun 2024

Latest episode

4 Oct 2026

Latest episodes

59 episodes in the feed.

1. 

   4 Oct 2026

   Why Your Digital PR Strategy is Missing the Sites AI Actually Trusts

   Are you focusing your digital PR efforts on the right domains, or are you missing the hidden sites that AI actually trusts? In this episode of Marketing vs. the World, I am joined by Sophie Moore, Digital PR Strategy Director at Bottle. We dive deep into the evolving world of digital PR, exploring why traditional editorial coverage is no longer enough and how large language models (LLMs) are changing the search landscape. Sophie shares her insights on the "unattended domains" influencing AI search results, the importance of brand mentions over links, and why collaboration between PR and SEO teams is more critical than ever. What You’ll Discover - The Rise of Unattended Domains: Why up to 60% of the sites cited by AI models in certain sectors aren't traditional editorial outlets, and how to influence these comparison, regulatory, and community platforms. - Attention, Authority, and Accuracy: A practical framework for ensuring your brand is part of the conversation, trusted as a reliable source, and consistently represented across the web. - The New Metrics of PR: Why brand mentions are beginning to outweigh traditional links, and how to measure your digital PR success through share of voice and share of search rather than outdated metrics like AVE. Building a meaningful digital PR strategy in the age of AI requires a shift from simply chasing high-authority links to understanding the broader ecosystem of trust. By focusing on real people, genuine brand authority, and cross-team collaboration, you can future-proof your brand for whatever the search landscape throws at you next. Marketing vs The World is brought to you by Monday Clicks (https://mondayclicks.co.uk/), the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts (http://urbanpodcasts.co.uk/).

2. 

   20 Sept 2026

   AI Activity to AI Transformation with Sneha Mittal

   Supporting video clips will be available by 21/09.

3. 

   23 Aug 2026

   Can Your UK Brand Make it in America?

   What does it actually take for a UK brand to successfully cross the pond and crack the massive US market? In this episode of Marketing vs. the World, I am joined by Steve Cozzolongo, founder of the US-based e-commerce growth agency Digital Position. We explore the realities of expanding into the United States, from navigating the "Amazon effect" and shifting consumer expectations to understanding the true cost of advertising across the states. What You’ll Discover - Cracking the US Market: Why having a proven concept, a solid contribution margin, and a minimum testing budget of $15,000 are essential before making the leap. - The Power of Creative Content: How social media presence, authentic nano-influencers, and localising your brand's voice can make or break your US launch. - Navigating the AI Shift: Why artificial intelligence is raising the baseline for marketing efficiency, but human touch and native cultural understanding remain irreplaceable. Expanding into the US offers access to over 330 million eager consumers, but it requires more than just turning on Google Ads. By understanding your specific business model, partnering with local strategists, and focusing on authentic creative content, your brand can successfully navigate the highly competitive American landscape. Marketing vs The World is brought to you by Monday Clicks (https://mondayclicks.co.uk/), the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts (http://urbanpodcasts.co.uk/).

Who has been a guest on Marketing vs The World

Names identified in recent episode analyses. Showing up to five guests.

• Tom Winter
• Adrian Warren
• Emma Duke
• Chaya Mistry
• Darcy Laceby

Podcast Authority Score: 28 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

39

Social presence

91

YouTube

0

Engagement

0

Contact Marketing vs The World

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.