Review of Law 3: The Law of the Mind from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.
12 Jun 2022
Law 2: The Law of Category
Review of Law 2: The Law of Category from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.
12 Jun 2022
Law 1: The Law of Leadership
Review of Law 1: The Law of Leadership from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.
15 Apr 2020
How risk affects brand loyalty
Reference:
Tam, Jackie Lai‐Ming (2012). "The Moderating Role of Perceived Risk in Loyalty Intentions: An Investigation in a Service Context." Marketing Intelligence & Planning.
14 Apr 2020
How to motivate others to try new technologies
Reference:
Davis, Fred D. (1989). "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology." MIS Quarterly, 319-40.
13 Apr 2020
How to communicate service experiences online
Reference:
Hult, G Tomas M., Pratyush Nidhi Sharma, Forrest V. Morgeson III, and Yufei Zhang (2019). "Antecedents and Consequences of Customer Satisfaction: Do They Differ across Online and Offline Purchases?" Journal of Retailing 95 (1), 10-23.
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