Marketing with Morals

About Marketing with Morals

Cory Warren is CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective digital marketing practices and creating a positive difference for society as well. He is the host of Marketing With Morals Podcast which features thoughts and conversations with inspirational leaders who are changing the digital landscape for marketing.

Publisher

Cory Warren

Category

business · business

Language

en

Explicit

No

First episode

10 May 2021

Latest episode

20 Sept 2026

Latest episodes

27 episodes in the feed.

1. 

   20 Sept 2026

   MWM Episode 27: Marketing Efficiency Ratio (MER): A Better North Star

   Are you optimizing your ad accounts to death while your overall profits stay flat? In this episode of Marketing With Morals, host Cory Warren (Founder of C4 Social) sits down to break down why relying solely on platform-reported ROAS can mislead your growth strategy—and why Marketing Efficiency Ratio (MER) is the true metric of success for modern e-commerce brands. We dive into Marketing Efficiency Ratio (MER): A Better North Star for scaling sustainably in a post-privacy world. Learn how to look past platform-attribution bias, account for cross-channel halo effects, and build an ethical, profitable marketing strategy rooted in backend revenue. In this episode, we cover: Why platform ROAS is no longer a reliable metric for e-commerce growth. How to calculate your marketing efficiency ratio and set a realistic break-even benchmark. The "halo effect" and how top-of-funnel channels impact overall revenue. Practical steps to transition your team from channel-siloed metrics to holistic profit tracking. Whether you're spending $5k or $500k a month on ads, this episode will change how you evaluate your marketing health.

2. 

   9 Sept 2026

   MWM Episode 26: Four Ways You Can Drive Traffic To Your Ecommere Website

   There are four ways to drive traffic to your e-commerce brand. Listen to Cory Warren from C4 Social as he shares digital marketing secrets on how to drive the highest-quality traffic to your e-commerce website.

3. 

   5 Nov 2025

   MWM Episode 25: How To Turn Live Content From Webinars and Live Streaming Into Social Media Content

   How do you turn your live stream and/or live webinar into social media content? Cory Warren from C4 Social will share step by step how to do this and how to get a never ending content stream up and running for your business.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

14 ratings

Podcast Authority Score: 40 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

53

Social presence

0

YouTube

0

Engagement

71

Contact Marketing with Morals

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.