Marketing x Analytics
Hosted by Alex Sofronas · Alexander Sofronas
5.0from 58 ratings
- 164
- Episodes
- 14
- Transcribed
- 58
- Ratings
- Daily
- Cadence
- 2020
- First episode
- 18K
- YouTube views
About Marketing x Analytics
Master marketing analytics with expert insights, real strategies, exclusive interviews, and a clear path to career growth.
- Publisher
- Alexander Sofronas
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 23 Aug 2020
- Latest episode
- 31 Aug 2026
Latest episodes
14 of 164 episodes have a transcript.
31 Aug 2026TRANSCRIPT
The Best Attribution Model is the One People Understand, with Barbara Galiza
5 Aug 2026TRANSCRIPT
The Machine That Builds the Machine: AI, Agentic Automation & the Future of Marketing Analytics, with Alexander Buttler | Senior Account Manager & Adverity
27 Jul 2026TRANSCRIPT
Data Privacy, Monetization, and Attribution, with Matthew Kobach | VP of Marketing @ Northbeam
Inside a recent episode
The Best Attribution Model is the One People Understand, with Barbara Galiza
Published 31 Aug 2026 · Transcript excerpt
[…] So the more you can isolate, the better it can be for your attribution. Yeah, this is something that I didn't realize was not standard practice, but having an evergreen campaign that is just the best strategy Or champion and challenger, right? So having the best performing creative in a certain category and consistently refining and improving and testing against it. That's such an important thing. Because I had a previous experience where every campaign was the first time it was ever being launched. And it was to a new audience, new creative. There's no baseline for how it should perform. How do you say if it was good or not? […]
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See plansWho has been a guest on Marketing x Analytics
Names identified in recent episode analyses. Showing up to five guests.
- Barbara Galiza
- Alexander Buttler
- Matthew Kobach
- David J Ebner
- Joshua Lauer
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 18,405
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 43 ratings
- Spotify
- 5.0 / 5
- 15 ratings
Podcast Authority Score: 52 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 45
- Social presence
- 0
- YouTube
- 72
- Engagement
- 77
Contact Marketing x Analytics
- Guest appearances
- Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Marketing x Analytics
Who hosts Marketing x Analytics?
Alex Sofronas host the show. Published by Alexander Sofronas.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Marketing x Analytics take guests?
The show does not typically feature guests, based on episode analyses.
Where can I read transcripts?
14 of 164 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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