Welcome to Marketing Your Brand, the podcast that cuts through the noise and delivers real, actionable insights for business owners ready to elevate their brand and marketing game. Hosted by Peggy Worrell, award-winning agency owner, this show is your go-to resource for practical advice on brand strategy, website design, SEO, lead generation, digital marketing, and Marketing AI.
Each episode dives into the essentials of building a brand that stands out, designing websites that convert, and implementing marketing strategies that drive real growth. Whether you're a small business owner, entrepreneur, or part of a corporate team, you'll find valuable tips and strategies to help you attract high-ticket clients, optimise conversions, and achieve sustainable business growth.
Join Peggy as she shares her 20+ years of experience, cutting through the jargon to deliver straightforward advice that works. No complex marketing lingo, just the tools and knowledge you need to take your business to the next level.
If you're ready to stop wasting time and money on marketing that isn't right for you, tune in to Marketing Your Brand and start building a brand and marketing strategy that truly works.
#008 - Watch THIS Before Hiring A Marketing Agency 🚨🤝
In this new episode of Marketing Your Brand, Peggy Worrell breaks down the real cost of hiring a marketing agency, and why getting it wrong could damage more than just your budget.
From red flag reviews and legal missteps to flaky freelancers and burnout-inducing DIY traps, Peggy unpacks the five main ways businesses seek marketing help and what actually makes each one work (or flop). She reveals hard truths about agency accountability, contractor limitations, and why your marketing budget might be telling you more than you think.
If you’re tired of outsourcing roulette and ready for clarity, this episode is your ultimate cheat sheet for choosing the right support, at the right time, for your brand.
Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU9kb3d3Z0hnakg3X21tbzNGS1hrUDV0U2RRZ3xBQ3Jtc0tsR2ZHZWwzYnJuS0Ric3ZSOThWV0JUQjUxd05GZHZBNDBGTXJwM0FOZU85TkgySVpQbHRfeTVzVVZJTmFhV0dCdE1TVmlGZE5sN1BQY0lSU1o2QmVRc1cwYnc2MERqOXVwRXpUcFZxa2hfdk5qbTRjWQ&q=https%3A%2F%2Fmybworkshops.com.au%2F&v=HpEKbYjum4c)
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Timestamps:
00:00:00 - Introduction
00:02:09 - Five Main Options for Marketing Help
00:02:53 - Hiring an Agency: The No-Brainer Approach
00:04:30 - Understanding Agency Reviews
00:05:57 - The Importance of Agency Processes
00:07:00 - Quality Assurance in Agencies
00:08:04 - The Role of a Good Agency
00:09:09 - Pros and Cons of Hiring an Agency
00:11:18 - Considering Internal Employees
00:15:00 - Pros and Cons of Hiring Employees
00:19:03 - Freelancers and Contractors: The Bread and Butter
00:21:41 - Reality Check on Freelancers
00:23:17 - Coaches and Guided Programs
00:25:55 - The DIY Hustle
00:30:11 - Downfalls of the DIY Approach
00:31:27 - Finding the Right Support
24 Jul 2025
#007 - How Will AI Affect The Future Of Marketing 🤖📈
In this new episode of Marketing Your Brand, Peggy Worrell dives into the messy truth behind AI’s impact on marketing, and why most businesses are getting it wrong.
From brand fatigue and legal risks to the illusion of automation, Peggy breaks down what’s actually working in the AI space and what could quietly sabotage your credibility. She shares real-world ad fails (yes, even Coca-Cola and Volvo), the rise of template fatigue, and why trust, not speed, is the currency that matters most.
If you’re a business owner wondering how to use AI without losing your brand’s soul, this episode is your wake-up call.
Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU9kb3d3Z0hnakg3X21tbzNGS1hrUDV0U2RRZ3xBQ3Jtc0tsR2ZHZWwzYnJuS0Ric3ZSOThWV0JUQjUxd05GZHZBNDBGTXJwM0FOZU85TkgySVpQbHRfeTVzVVZJTmFhV0dCdE1TVmlGZE5sN1BQY0lSU1o2QmVRc1cwYnc2MERqOXVwRXpUcFZxa2hfdk5qbTRjWQ&q=https%3A%2F%2Fmybworkshops.com.au%2F&v=HpEKbYjum4c)
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Timestamps:
00:00:00 - Introduction
00:01:26 - The Uncertainty of AI's Future
00:02:29 - AI as a Tool, Not a Replacement
00:03:45 - The Rise of AI-Generated Content
00:05:12 - The Importance of Strategy in AI Use
00:08:00 - Real-Life AI Ad Fails
00:09:26 - Coca-Cola's AI Christmas Ad Disaster
00:10:10 - Volvo's AI Ad Misstep
00:12:09 - Lessons from Big Brand Failures
00:13:14 - The Need for Human Oversight
00:14:30 - The Risks of Relying on AI
00:23:09 - What Works in the AI Realm
00:24:03 - Survival Checklist for Smart Business Owners
00:27:59 - The Future of AI and Brand Integrity
17 Jul 2025
#006 - Pro Marketer Director Reacts To Viral Marketing Advice 🚀📊
In this episode of Marketing Your Brand, Peggy Worrell reacts to trending takes on sales, marketing, and brand strategy, offering her own insights along the way. From why sales and marketing teams must collaborate in today’s low-trust economy, to when personal branding makes sense, and why paid ads are essential for quick wins, Peggy breaks it all down with clarity and candour.
She also clears up myths around app timelines and explains why focused messaging beats spreading thin. As AI reshapes marketing, she reminds us that real connection still wins. Workshops and agency support are linked in the show notes.
Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU9kb3d3Z0hnakg3X21tbzNGS1hrUDV0U2RRZ3xBQ3Jtc0tsR2ZHZWwzYnJuS0Ric3ZSOThWV0JUQjUxd05GZHZBNDBGTXJwM0FOZU85TkgySVpQbHRfeTVzVVZJTmFhV0dCdE1TVmlGZE5sN1BQY0lSU1o2QmVRc1cwYnc2MERqOXVwRXpUcFZxa2hfdk5qbTRjWQ&q=https%3A%2F%2Fmybworkshops.com.au%2F&v=HpEKbYjum4c)
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Timestamps:
00:00:00 - Introduction
00:01:00 - Viral Video Reactions
00:01:31 - The Myth of Awareness Campaigns
00:02:33 - The Importance of Warming Up Your Audience
00:03:54 - Organic vs. Paid Advertising
00:05:19 - The Reality of App Development Timelines
00:06:52 - Quality vs. Speed in App Development
00:07:36 - Diluting Your Marketing Message
00:08:12 - Finding the Right Balance in Marketing Focus
00:09:58 - The Role of Founder Accounts vs. Brand Accounts
00:10:30 - Evaluating the Effectiveness of Social Media Accounts
00:12:30 - The Debate on Account Management
00:14:04 - Sales vs. Marketing: The Ongoing Debate
00:15:30 - The Need for Sales and Marketing Collaboration
00:17:03 - The Future of Marketing with AI
00:18:40 - Hyper-Personalization in Marketing
10 Jul 2025
#005 - 2025’s Biggest Marketing Crisis Is HERE! (And How to Survive It) 😨💡
Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU9kb3d3Z0hnakg3X21tbzNGS1hrUDV0U2RRZ3xBQ3Jtc0tsR2ZHZWwzYnJuS0Ric3ZSOThWV0JUQjUxd05GZHZBNDBGTXJwM0FOZU85TkgySVpQbHRfeTVzVVZJTmFhV0dCdE1TVmlGZE5sN1BQY0lSU1o2QmVRc1cwYnc2MERqOXVwRXpUcFZxa2hfdk5qbTRjWQ&q=https%3A%2F%2Fmybworkshops.com.au%2F&v=HpEKbYjum4c)
In this episode of Marketing Your Brand, host Peggy Worrell dives into the reality of today’s “trust recession,” where only 34% of consumers globally trust the brands they buy from. She explains why traditional tactics like hype and urgency are losing their impact, and how modern consumers, especially the “quiet watchers” who engage less but still absorb, are prioritising value, reliability, and alignment. Peggy shares how to shift your focus from vanity metrics to meaningful ones like watch time and conversions, and how to build trust through brand storytelling, trust signals, and educational content that nurtures rather than pushes. If you’re feeling overwhelmed by the current marketing landscape, this episode is your reminder that trust, not clicks, is the strategy that lasts. Workshops and agency support are linked in the show notes.
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Timestamps:
00:00:00 - Introduction
00:01:03 - Understanding the Trust Recession
00:02:29 - The Shift in Consumer Behavior
00:03:44 - Navigating Marketing During Uncertainty
00:05:00 - The Rise of the Quiet Watcher
00:06:56 - Focusing on Meaningful Metrics
00:08:34 - Strategies for Staying Top of Mind
00:09:05 - Winning in 2025 and Beyond
00:10:36 - The Importance of Clarity and Consistency
00:12:07 - Investing in Trust-Building Assets
00:15:56 - Optimizing Content for AI and SEO
00:18:07 - Getting Listed in AI Search Results
00:19:43 - Future-Proofing Your Brand
00:23:50 - Leading with Clarity and Purpose
00:25:03 - Next Steps for Your Business
3 Jul 2025
#004 - Fix These 3 Pages or Your Website Will NEVER Convert 🔧🚫
Host Peggy Worrell examines the crucial elements of a website's homepage, service pages, and about page, providing strategies to enhance trust, convey value, and encourage visitor action.
26 Jun 2025
#003 - A Complete Marketing Strategy in Just 30 Minutes! 🎯💰
Host Peggy Worrell stresses the importance of a strong marketing strategy for small businesses, highlighting how a website functions as a sales tool, and provides listeners with insights to transform marketing efforts.
19 Jun 2025
#002 - The #1 Reason You’re Not Getting Leads Online 🚫💻
Host Peggy Worrell examines website conversion rates, emphasizing how trust and branding impact sales, and provides actionable insights for building a high-converting website.
12 Jun 2025
#001 - The Brutal Truth Of Why Your Small Biz Marketing Is Failing
Host Peggy reveals the crucial marketing truths small business owners must understand, drawing from two decades of industry experience regarding strategy, branding, landing pages, and AI's impact.
Reach and audience
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YouTube views
22,017
Score snapshot 15 Sept 2025
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
45
Social presence
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YouTube
72
Engagement
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