MarketingKind podcast

About MarketingKind podcast

The MarketingKind podcast features conversations that change the way we change the world with Paul Skinner and guests. This series is for marketers, entrepreneurs, business and charity leaders who are interested in learning from diverse perspectives how we can change the stories that guide how we live and work for the better. Each episode delves into how we can use the skills of marketing to address society’s biggest challenges and how we can narrate our way to a better future.

Publisher

MarketingKind

Category

business

Language

en

Explicit

Yes

First episode

14 Jan 2024

Latest episode

25 Sept 2026

Latest episodes

64 episodes in the feed.

1. 

   25 Sept 2026

   Why we need UK digital sovereignty now with Jim Killock

   In this episode Anna Mullenneaux and Paul Skinner, co-founders of MarketingKind (https://www.marketingkind.org/), interview Jim Killock, Executive Director of Open Rights Group (https://www.openrightsgroup.org/campaign/demand-uk-digital-sovereignty/), to discuss the case for UK digital sovereignty. Through Open Rights Group, Jim has been campaigning for digital protection and rights since 2009. Before joining Open Rights Group, Jim worked as External Communications Co-ordinator of the Green Party. And he was a leading figure in the campaign to elect their first party leader, Caroline Lucas MP. In this discussion we answer: - What is digital sovereignty? - Why is it vitally important now? - What can we do about it as individuals, marketers, businesses and as a nation? - What can we learn from countries like Germany, France and Denmark? - Are there useful parallels with the climate movement? Jim recommends exploring your own digital independence from Big Tech using the website DI.Day (https://di.day/en). Jim also recommends reading Tim Wu’s The Curse of Bigness (https://www.amazon.co.uk/s?k=tim+wu+the+curse+of+bigness&adgrpid=189428856234&gad_source=1&hvadid=793585675583&hvdev=c&hvexpln=0&hvlocphy=1007077&hvnetw=g&hvocijid=4219521317123445724--&hvqmt=e&hvrand=4219521317123445724&hvtargid=kwd-591136375154&hydadcr=18494_2426707_12545&mcid=5e25ad655e1d3fb2ad294c08803af7d2&tag=googhydr-21&ref=pd_sl_24vev55kof_e), which covers how the US tech giants are attempting to repeat history (like the monopolies in Germany before the second world war). You can read Open Rights Group’s report - Tech Giants and Giant Slayers: The Case for Digital Sovereignty and The Digital Commons here (https://www.openrightsgroup.org/app/uploads/2026/04/Tech_Giants_and_Giant_slayers_Digital_Sovereignty_and_the_Digital_Commons.pdf).

2. 

   18 Sept 2026

   Kate Pickett on building a Good Society

   “Vested interests. And lack of political will.” That’s what Kate Pickett believes is holding us back from taking needed action to tackle inequality and build a good society. In this episode Paul Skinner, founder of MarketingKind, interviews Kate Pickett, OBE, bestselling author of The Spirit Level and Professor of Epidemiology at the University of York, to explore the ideas in her latest book The Good Society: And How We Make It (https://wilkinsonpickett.com/all-books-in-chronological-order/). The Good Society builds on Kate’s previous work in The Spirit Level and Inner Level to set out how we can achieve a society that prioritises equality and wellbeing. One that’s economic policies drive higher standards in education, health and social care and criminal justice for all. She shares how inequality is linked to many of the things we think of as a good society. It is linked to health and wellbeing, education, social cohesion, and how we approach the environment. And many political scientists are currently studying the impacts of inequality on democracy. One of things that has most surprised people from Kate’s research has been that even people at the higher end of the income scale or education scale are negatively impacted by living in a country that has high inequality. Though, of course, those at the bottom of these scales are the most impacted. Kate is optimistic about the potential for the new proposed International Panel on Inequality (IPI) as a new global expert body similar to the Intergovernmental Panel on Climate Change (IPCC). Kate proposes a new government body, like SAGE, with a panel of social scientists to advise on policies that can help tackle inequality. They would be able to weigh up the evidence and costs of proposed policies to help overcome the gap between what the evidence tells us and how to take action on it. She also believes we should be having big public conversations now about how to survive the shifting labour market and all of the other societal changes that are happening rapidly due to AI. She says we need to build consensus around what we want the future to look like and citizen assemblies are one way to do that. This can be done at a local, regional or national level. Many of the ideas in the book would require a bigger state, at least in the short term, to achieve and Kate concedes that trust in politics would need to improve before that was likely to happen. She says that a bigger state could be more cost effective. Underinvestment has created expensive problems to solve, so we’re constantly trying to patch up the many problems we’ve created. A lot of the stats that she and Richard were interested in in The Spirit Level actually started to go down during the austerity years, such as life expectancy and infant mortality (quite an important marker of the quality of health provision). “I don’t think we need a nanny state or a bigger state for everything, but if we look around the world at the things we would like to have, better education, better health, better social care, those are bigger states.” As individuals, Kate says that anything we do as active citizens is helpful. It can be as simple as voting or it could be our activities through our work, our volunteering or our conversations with family and friends. She advised us to spend more time with people who’ve had different life experiences to our own. If you have not yet read it, you can pick up a copy of The Good Society here (https://wilkinsonpickett.com/all-books-in-chronological-order/).

3. 

   14 Sept 2026

   Enterprise in an Everything Emergency with Paul Skinner

   In this episode Paul Skinner, founder of MarketingKind (https://www.marketingkind.org/) and the Agency of the Future (https://theaof.com/) and author of Collaborative Advantage (https://www.waterstones.com/book/collaborative-advantage/paul-skinner//9781408710746?sv1=affiliate&sv_campaign_id=323889&awc=3787_1759155456_d4ab638592518d2ac75b0baa8cea16a2&utm_source=323889&utm_medium=affiliate&utm_campaign=Kiesproduct+%22Google+Shopping+traffic%22) and The Purpose Upgrade (https://uk.bookshop.org/p/books/the-purpose-upgrade-change-your-business-to-save-the-world-change-the-world-to-save-your-business-paul-skinner/608a9e7ea764a1ba?ean=9781472145185&next=t&next=t), sets out his take on “Enterprise in an Everything Emergency” from HR Week Lithuania in September 2025. The title may sound provocative, but Paul believes it is a valid description of the environment in which our organisations now have to operate. For anyone in doubt, consider the state of global conflict, our rapidly changing climate and the apocalyptic questions currently explored in the media with regards to the risks posed by AI. The temptation, when faced with constant disruption, is to focus on the next thing to manage: The next crisis. The next technology. The next market shock. The next set of changed expectations. But perhaps a more fundamental question is: what is missing, the lack of which is giving rise to these things in the first place? If we spend all our time fighting fires we risk becoming good at surviving the short term, while failing to ever lay the groundwork for a truly resilient longer term. The challenges we face in business today go beyond solving a series of crises. They reach far more deeply into the nature of how enterprises can flourish in today’s disrupted macro environment. And this epsiode contains Paul’s vision for how to address this.

Who has been a guest on MarketingKind podcast

Names identified in recent episode analyses. Showing up to five guests.

• Tim Jackson
• Nicole Mezzasalma
• Anna Turns
• Will Hutton
• Jonathan Gabay

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 31 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

51

Social presence

0

YouTube

0

Engagement

27

Contact MarketingKind podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about MarketingKind podcast