20 Dec 2023
S03E06: Link building for marketplaces
Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.
Article available at:
Link building for marketplaces (https://www.sharetribe.com/academy/marketplace-seo/link-building/). Mira Muurinen, Marketplace Academy
Sources and further reading:
Google’s John Mueller: Total Number of Backlinks Doesn’t Matter (https://www.searchenginejournal.com/googles-john-mueller-total-number-of-backlinks-doesnt-matter/396638/), Matt G. Southern, Search Engine Journal
Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite) (https://www.sharetribe.com/twosided/two-sided-platforms-with-casey-winters-eventbrite/), Two-sided: The marketplace podcast
Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses (https://www.seroundtable.com/thumbtack-penalty-apology-20424.html), Search Engine Roundtable
How to do local content marketing for marketplaces (https://www.sharetribe.com/academy/how-to-do-local-content-marketing-for-marketplaces/), Sjoerd Handgraaf, Marketplace Academy
How to use PR to grow your online marketplace business (https://www.sharetribe.com/academy/use-pr-to-grow-your-online-marketplace-business/), Eve Laird & Elle Tucker, Marketplace Academy
How to Kickstart and Scale a Marketplace Business (https://www.lennysnewsletter.com/p/how-to-kickstart-and-scale-a-marketplace-2e5?s=r), Lenny Rachitsky, Lenny’s newsletter
How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy) (https://www.sharetribe.com/twosided/marketplace-unknown-industry-emmanuel-nataf-reedsy/), Two-sided: The marketplace podcast
A Simple Guide to Turning (Unlinked) Brand Mentions into Links (https://ahrefs.com/blog/unlinked-mentions/), Joshua Hardwick, Ahrefs blog
Shoot Your Shot: A Guide to Effective Cold Outreach (https://sparktoro.com/blog/shoot-your-shot-a-guide-to-effective-cold-outreach/), Amanda Natividad, SparkToro Blog
Spam policies for Google web search (https://developers.google.com/search/docs/essentials/spam-policies#link-spam), Google Search Central
Google Analytics and the GDPR (https://www.cookiebot.com/en/google-analytics-gdpr/), Cookiebot
Mira’s favorite SEO resources:
Beginners’ Guide to SEO (https://moz.com/beginners-guide-to-seo), Moz
Professional’s Guide to SEO (https://moz.com/professionals-guide-to-seo), Moz
SEO tutorial video series (https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ), Ahrefs
Whiteboard Friday (https://www.youtube.com/playlist?list=PL8A5C517175C28573) video series, Moz
Semrush Blog (https://www.semrush.com/blog/)
Search Engine Journal (https://www.searchenginejournal.com/)
SEO Insights (https://www.bluearray.co.uk/seo-insights/), BlueArray
BlueArray Academy (https://www.bluearrayacademy.com/), Blue Array
Domain authority checkers:
Ahrefs Website “Authority” Checker (https://ahrefs.com/website-authority-checker)
Moz Free Domain Authority Checker (https://moz.com/domain-analysis)
Semrush Backlink Analytics (https://www.semrush.com/analytics/backlinks/)
Tools:
HARO (https://www.helpareporter.com/), Help A Reporter Out
MozBar Chrome extension (https://moz.com/products/pro/seo-toolbar)
Cookiebot (https://www.cookiebot.com/en/google-analytics-gdpr/)
SEO experts to follow:
Areej Abuali (https://twitter.com/areej_abuali) is the founder of the Women in Tech SEO (https://www.womenintechseo.com/) community who writes about technical SEO and inclusivity in the SEO field.
Kristina Azarenko (https://twitter.com/azarchick) tweets especially about technical SEO and has a great educational approach in her content.
Gregory Edwards (https://twitter.com/GregoryE_seo) works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference.
Carie Fisher (https://twitter.com/cariefisher) tweets about a broad range of website accessibility topics and best practices.
Rand Fishkin (https://twitter.com/randfish) is a marketing thought leader who also discusses the challenges and shortcomings of SEO.
Mike van der Heijden (https://www.linkedin.com/in/mikevanderheijden/), CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO.
Kameron Jenkins (https://twitter.com/Kammie_Jenkins)’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify.
Amanda Jordan (https://twitter.com/amandatjordan) writes and gives talks about SEO from the perspective of a broader digital strategy.
Himani Kankaria (https://twitter.com/himani_kankaria) runs an SEO content marketing agency and is a sought-after speaker in SEO events.
Chima Mmeje (https://twitter.com/chimammeje) tweets about SEO content strategy and starting her own content consultancy company.
Amanda Natividad (https://twitter.com/amandanat) writes insightfully about content marketing and audience research.
Ross Simmonds (https://twitter.com/TheCoolestCool)’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging.
Aleyda Solis (https://www.aleydasolis.com/en/) has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.
The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.
You can learn more about building a marketplace at www.sharetribe.com/academy/ (http://www.sharetribe.com/academy/).
Looking to build a marketplace of your own? Visit www.sharetribe.com (http://www.sharetribe.com/) to learn more about our marketplace builder!
