MarketShare

About MarketShare

Welcome to the MarketShare: The Entrepreneurs Podcast! This is for the entrepreneurs and business owners who want to learn how to claim a large percent of the market. Hosted by Clay Radford, an entrepreneur and co-founder of Radford Media Group. Learn from Clay's personal experiences the tough lessons of owning a business, the mindset and motivation to keep you trying new things, marketing strategies and secrets that has pushed his business pass $1M in sales within 3 years, with no outside investors!

Publisher

Clay Radford

Category

business

Language

en

Explicit

No

First episode

16 Aug 2022

Latest episode

26 Dec 2024

Latest episodes

15 episodes in the feed.

1. 

   26 Dec 2024

   Broadcasting Troubles: The KDKD and KXEA Story

   This episode of MarketShare delves into the challenging year faced by local radio pioneer Clay Radford. Confronted with unforeseen disasters and technological roadblocks, Clay discusses the impact on his business and his steps to overcome them. Discover t

2. 

   20 Aug 2024

   114 - MAXimum Impact With A Radio Campaign

   Join Clay Radford as he explores how radio advertising helped Max Motors achieve remarkable sales results. This episode uncovers the secrets behind crafting compelling messages, the importance of high frequency and consistency in ad campaigns, and offers

3. 

   23 Jul 2024

   113 - Radio Advertising Insights for HVAC and Plumbing

   In this episode of Market Share, discover how plumbing and HVAC companies can leverage radio advertising for growth. Host Clay Radford discusses the impact of radio on website traffic and customer engagement. Analytic Owl's findings provide essential data on the effectiveness of different ad durations and times, offering a roadmap for successful radio campaigns.

4. 

   2 Jul 2024

   112 - Maximizing Your Local Business Reach with Podcast Advertising

   In this episode of Market Share, Clay Radford dives into the growing trend of podcast advertising and its potential benefits for local businesses. From targeted advertising to cost-effectiveness, Clay breaks down how podcasts can help local businesses connect with their community in a meaningful way. Tune in to discover how you can leverage this modern medium to expand your reach and build stronger community ties.

5. 

   27 Jun 2024

   111 - Maximizing Political Campaigns with Radio

   Join Clay Rafford as he explores the essential elements of crafting a compelling radio ad that resonates with voters. Learn how to capture attention with a strong hook and convey your message effectively within a limited time frame. This episode is a must-listen for anyone involved in political campaigns looking to leverage the power of radio to build credibility, engage with communities, and ultimately, win votes.

6. 

   29 May 2024

   110 - The POWER of Radio Advertising

7. 

   22 May 2024

   109 - Why Small Businesses Can't Afford to Not Advertise Locally

   Hello, everyone, and welcome to another episode of MarketShare where we dive deep into the heart of local business strategies and community engagement. I'm your host, Clay Radford, and today we're tackling a topic that's crucial for the survival and growth of small businesses: local advertising. Why can't small businesses afford to skip it? Let's find out! Small businesses are the backbone of our communities. They bring unique products, personalized services, and a sense of identity to our towns. But in a world dominated by big brands and online giants, how can these local gems stand out? The answer lies in local advertising. Local advertising isn't just about putting your name out there; it's about connecting with your community. When you advertise locally, you're not just reaching potential customers; you're building relationships. You're telling your story to people who are more likely to become loyal patrons because they value local businesses. Let's break down some of the key benefits of local advertising for small businesses. **Targeted Reach:** Local advertising allows you to focus your efforts on a specific geographic area. This means your marketing budget is spent more efficiently, reaching people who are most likely to visit your store or use your services. **Community Engagement:** By advertising locally, you show that you're an active part of the community. Sponsoring local events, partnering with other businesses, and participating in community activities can boost your brand's reputation and foster goodwill. **Cost-Effective:** Compared to national campaigns, local advertising is often more affordable. Whether it's local radio stations, or local news websites, there are numerous cost-effective options to choose from. **Immediate Impact:** Local advertising can drive immediate foot traffic to your store. Special promotions, discounts, or events can create a sense of urgency and encourage people to visit your business sooner rather than later. To illustrate the power of local advertising, let's look at a couple of real-life success stories. First, let talk about Sarah, the owner of a boutique in a small town. Sarah decided to invest in local advertising by sponsoring a weekly radio segment that featured local information. She also ran banner ads on the radio stations website and promoted her bakery on social media. Within months, Sarah saw a significant increase in foot traffic and sales. Her bakery became a beloved spot for locals, and she even started getting orders from neighboring towns. Next, we have Patrick, who runs a…

8. 

   21 Aug 2023

   108 - How Being You Can Make You Successful

9. 

   31 May 2023

   107 - It's MBA Awards Time... Here We Go Again!!!

10. 

    30 May 2023

    106 - 9 Reasons You Should Be Adverting on the Radio

11. 

    4 Oct 2022

    105 - Tickets on Sale Now for MarketShare Live '22

12. 

    29 Sept 2022

    104 - RMG Celebrates 4 Years of Owning KDKD/KXEA

13. 

    16 Sept 2022

    103 - MarketShare Live Announcement

14. 

    6 Sept 2022

    102 - ScareFair: A Halloween Marketing Opportunity

    Become A Sponsor of ScareFair: https://buy.stripe.com/14keY88CtaOR14Q7sz

15. 

    16 Aug 2022

    101 - Audio: A Recession Proof Marketing Plan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Contact MarketShare

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.