Markigy: The Science of Marketing Strategy

Markigy: The Science of Marketing Strategy

Hosted by Leanne · Leanne Dow-Weimer

5.0from 14 ratings

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28Podcast AuthorityScore out of 100 · How it is scored
80
Episodes
25
Transcribed
14
Ratings
Daily
Cadence
2022
First episode

About Markigy: The Science of Marketing Strategy

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesn’t. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy. We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”.

Publisher
Leanne Dow-Weimer
Category
business
Language
en
Explicit
No
First episode
5 Oct 2022
Latest episode
1 Oct 2026

Latest episodes

25 of 80 episodes have a transcript.

  1. 1 Oct 2026TRANSCRIPT

    The Messy Middle Is Killing Your Pipeline w/ Brandy Morton

  2. 18 Sept 2026TRANSCRIPT

    Positioning Debt: Why More Features Aren’t the Answer w/ Gila Shapiro

  3. 3 Sept 2026TRANSCRIPT

    Enablement: The Missing Link Between Marketing and Sales w/ Christ Fisher

Inside a recent episode

The Messy Middle Is Killing Your Pipeline w/ Brandy Morton

Published 1 Oct 2026 · Transcript excerpt

[…] Or they've got, you know, tons and tons of integrations, but there's not like a nurture stream. There's like messy middle that's still not getting, you know, taken care of. And so a lot of what we did was go back to some basics, right? Hey, what is our ICP? Let's go back and take a look. Let's audit our database to see if we already have those people in there and what can we do about it? We actually put together their first SLA between marketing and sales, right? Actually writing it down. What is a good lead? What are the where are the handoffs? What qualifies? What does marketing do in the middle versus what sales does? […]

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Who has been a guest on Markigy: The Science of Marketing Strategy

Names identified in recent episode analyses. Showing up to five guests.

  • Brandy Morton
  • Gila Shapiro
  • Christa Fisher
  • Casey Zeman
  • Allyson Cochran

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
5.0 / 5
10 ratings
Spotify
5.0 / 5
4 ratings

Podcast Authority Score: 28 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
27
Social presence
0
YouTube
0
Engagement
71

Contact Markigy: The Science of Marketing Strategy

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Questions about Markigy: The Science of Marketing Strategy

Who hosts Markigy: The Science of Marketing Strategy?

Leanne host the show. Published by Leanne Dow-Weimer.

How often do new episodes come out?

The show publishes daily, based on its RSS feed.

Does Markigy: The Science of Marketing Strategy take guests?

The show does not typically feature guests, based on episode analyses.

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