Marmalade Pod is a collaboration between branding expert Clare Froggatt from Make a brew and Social Media and content specialist Lisa East from The Thinking Cap.
It is our mission to educate business owners about building their brand and creating content that engages customers, we will be covering topics including strategies, customer journey planning, software, ideas, tips, and all elements of building a brand and marketing your business effectively.
Last week we talked about User-Generated Content. This week we’re covering influencer marketing and how the two differ.
UGC is where you get a third-party user to create video/images for your products marketing. You provide an outline of what you’d like covered and you get the video back to post as your own company’s content… like it’s a customer review.
Influencer marketing is where an influencer of some kind gets your products and showcases them to their audience and they influence them to look into them/buy them. If their idol likes it and wears it, then they might too. Influencers can be famous celebrities, YouTubers, Authority figures.
19 Jan 2023
User generated Content (UGC)
User generated content in social media is on the rise in the UK. You’ll have probably seen it in your feed without even knowing.
So, what is it and why is it important for you to know about it as a small business owner?
It’s a form of social media content, generally in video form that’s created by ‘users’ and shared on the brands social media channels as a customer review.
It can be a paid for service or a free gifted collaboration.
UGC can help newly formed companies to quickly add an element of social proof and credibility. For example, if you’re launching a new product that has no pre-existing customer reviews, it can be a great starting point.
We’d love to hear if you’d tried UGC, or want to know how to get started.
12 Jan 2023
How to implement video into your content marketing
Content marketing is in a word B R O A D.
In this week’s podcast we focus in on ‘Video’ and why it should be a core part of your content marketing strategy.
So, why is video so important?
· It’s the preferred medium by the majority audience
· It gets the attention
· It hits people on an emotional level
· And the list goes on…
… and they’re great to use for a number of different types of posts, like behind the scenes, events, how to videos, vlogs, customer reviews, webinars, LIVE’s.
You don’t need fancy video equipment to create videos, maybe start with your smartphone or look at Canva. Canva provide thousands of stock video for you to use and you can drop on your text & logo
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