She’s Holli, he’s Mike. Together, we’re a pair of curious marketers always looking for better ways to deliver remarkable experiences while we build this life together.
We bring you into our living room as we cover topics from marketing to customer experience to technology and how you can apply it to your business today.
Facebook is having a moment. Their traffic is up 29-53% depending on the specific market. It’s no surprise that people stuck at home are returning to the social network to connect. However advertising clicks are *down* 33-50%. How do you position your business to be a welcome part of the cocktail party? We have some ideas...
4 Mar 2020
The New Page One for Apartment Searches
As CoStar enters into a deal to acquire RentPath, it may feel like a major shift in the apartment marketing landscape. There are a few simple, powerful things you can do to stand out in the marketplace — we discuss those strategies, along with ferrets, social media puns, and more on this episode. More on the RentPath acquisition at http://bit.ly/2VOuFoJ
28 Jan 2020
Apartments.com: What You Can Learn By Breaking Down Massive Marketing Budgets
CoStar is making huge investments to market their Apartments.com brand. What does it mean for you as an apartment marketer? What can we glean about where the underpriced attention might be today? What can smaller brands and marketers in other industries take away from where CoStar is investing? We dive in and discuss it all in our first episode of 2020! More at http://bit.ly/apts2020mktg
12 Nov 2019
The One Thing to Include in Your Marketing Budget
When it comes to your marketing budget, there are unlimited options and potential directions you can go. We break it down, give you one or two key areas to focus on (including the “non-negotiables” in our marketing strategies), and help you lay out your plan for marketing success in the year ahead.
29 Jul 2019
Diet Bars vs. The Parade of Homes: How to Make Partnership Marketing Work for Your Business
A great way to reach more potential customers is to partner up with other brands who are already reaching those buyers. But as one big brand learned, it’s something that can go terribly wrong if you don’t have the customer in mind first. (Article: https://nbcnews.to/2YliahS) When done well, it can be a huge lift for your marketing. We share ways to make collaborations more successful, along with specific examples and tactics to help you make your next partnership more profitable than ever.
23 Jul 2019
Influencer Marketing for Hyperlocal Businesses
Can influencer marketing work for hyperlocal businesses? 100% yes (we have the case studies to prove it), but you need to be smart about your approach, how you define your goals, and how you collaborate with influencers in ways that benefit both of you. We share real influencer campaigns that have worked for hyperlocal campaigns in markets across the country. (Read the article that sparked the conversation here - http://via.30lines.com/Ft2vnP3Y.)
15 Jul 2019
The Real Renter’s Journey
More from the 2019 NAA Apartmentalize Conference: We recap Holli’s deep dive into the real shopping habits of renters — where do they shop, where do they *think* they shop, what do they expect, and what should we be doing to make the shopping process easier. Regardless of what industry you’re in, you’ll get real insights and data to make you a better marketer today.
2 Jul 2019
Get Back More Time With Marketing Automation
Back from the NAA Apartmentalize 2019 conference, we recap Mike’s Marketing Automation discussion from the show. Smarter auto-responders, online appointment scheduling, setting the tone for new customers, reengaging “zombie” prospects, and more – we share real examples and data points to help you make your automated marketing work harder for your business.
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