Martech, Decoded is Bytek’s podcast exploring Marketing Technology, AI-driven marketing, customer data strategy, and digital innovation.
Through a mix of formats - from in-depth interviews and expert analysis to event-focused episodes and thematic deep dives - the podcast unpacks real-world use cases, performance strategies, data activation models, and emerging industry trends.
Each episode delivers clear, actionable insights for marketing leaders, data teams, and growth professionals navigating transformation and competitive advantage in an AI-powered ecosystem.
Expert Voices, with Bytek - Tim Kauffold, Senior Digital Marketing Director at Community Tax
In the third episode of Expert Voices, with Bytek, Daniel Gill, Predictive Growth Strategist at Bytek (https://www.bytek.ai/?utm_source=spotify&utm_medium=podcast&utm_campaign=expert_voices3), speaks with Tim, Senior Digital Marketing Director at Community Tax, to explore how growing automation is changing paid media and the control marketers have over campaign performance.
The conversation moves from transparent bidding systems to today’s algorithmic black boxes, audience exclusions, first-party data, and conversion signals. It looks at how marketers can guide automated platforms through clearer boundaries, regularly updated audiences, and signals that reflect customer quality. Tim also shares his perspective on the trade-offs of automation, the importance of understanding user experience, and why strong marketing foundations still matter amid the excitement around AI.
28 Aug 2026
Expert Voices, with Bytek - William Burghes
In the second episode of Expert Voices, with Bytek, Daniel Gill, Predictive Growth Strategist at Bytek (https://www.bytek.ai/?utm_source=spotify&utm_medium=podcast&utm_campaign=expert_voices_ep2), speaks with Will Burgess, Head of Professional Services at Rockerbox, now part of DoubleVerify, to explore how marketers can measure the real impact of their investments.
The conversation moves from attribution and incrementality testing to geo holdout experiments, statistical significance, incremental ROAS, and customer lifetime value. It looks at how different measurement approaches can work together to separate conversions that are simply attributed to a marketing channel from those that were actually caused by marketing activity, and how these insights can support better decisions around budget, channels, and long-term customer value.
29 Apr 2026
Expert Voices, with Bytek - Ankur Goyal
Expert Voices, with Bytek debuts with Ankur Goyal, CMO of Ultra, in a conversation hosted by Daniel Gill, Predictive Growth Strategist at Bytek (https://www.bytek.ai/).
From his experience at Coterie to his new role at Ultra, Ankur shares how to build effective growth strategies starting from a strong product, a clear message, and a smarter use of first-party data. The episode explores SKU expansion, acquisition and retention, customer journeys, personalization, and the role of AI in turning fragmented data into actionable insights.
13 Apr 2026
Trailer - Martech, Decoded
There’s a lot of noise around AI in marketing and very little clarity.
Martech, Decoded is Bytek (www.bytek.ai)’s podcast designed to break it down.
From marketing technology and customer data strategy to AI-driven activation, each episode explores real-world use cases and concrete strategies that turn complexity into action.
It’s not just one format, but a series of perspectives:
short event briefings with Inside the Event, with Bytek, expert conversations, and thematic deep dives.
Whether you're preparing for a major industry event or looking to better understand how to activate data and AI in real scenarios, Martech, Decoded delivers clear, actionable insights for marketing, data, and growth professionals.
Search for Martech, Decoded and start listening.
8 Apr 2026
Inside the Event, with Bytek - Google Cloud Next 2026
In this episode of Inside the Event, with Bytek, Daniel Gill and Hope Ulibarri take you inside Google Cloud Next 2026, one of the most important global events for cloud, data, and AI.
From the rise of agentic AI to the evolution of data architectures and infrastructure, they break down the key themes shaping this year’s agenda and highlight the sessions worth attending. The conversation moves from technical foundations, including multi agent systems, zero copy architectures, and AI infrastructure, to real world applications in marketing, customer experience, and commerce..
To wrap up, a few practical tips for making the most of your time in Las Vegas, from must see spots to where to eat, plus a chance to connect with the Bytek (https://www.bytek.ai/) team at Booth 3723.
A concise guide to navigating the event, understanding where the market is heading, and bringing back ideas you can actually apply.
16 Feb 2026
Inside the Event, with Bytek - eTail 2026
Inside the Event, with Bytek is a 20-minute pre-event audio briefing designed for marketers, data leaders, and innovators. Recorded a few weeks before major industry gatherings, each episode breaks down why the event matters, the key themes on the agenda, the most relevant speakers, and the trends shaping the industry conversation. We also share practical tips on what to see, where to go, and what to eat, so you can arrive prepared, focused, and inspired.
This episode is dedicated to eTail 2026 (https://www.bytek.ai/events/etail-palm-springs-2026/), taking place from February 23–26 in Palm Springs. We explore what to expect from one of the leading eCommerce and retail events in the U.S., the strategic topics likely to dominate the stage, and why it’s a key moment for brands investing in AI, personalization, and performance marketing. Powered by Bytek.
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