MarTech Unravelled explores how marketing, technology, and market systems are reshaping the way brands, businesses, and ecosystem leaders create value.
Through practical conversations with global experts, founders, operators, researchers, and ecosystem builders, we go beyond the tools and jargon to unpack the strategies, behaviours, and decisions behind meaningful digital transformation.
This podcast is for anyone trying to understand how technology and market insight can work together to build stronger brands, smarter systems, and more inclusive growth.
For decades, many African coffee producers have occupied an uncomfortable position in the global value chain: essential to the product, yet largely invisible to the end buyer.
The coffee may originate from their farms. The quality may depend on their knowledge, labour and environment. Yet much of the branding, customer relationship and value capture happens further downstream.
But what happens when producers begin telling their own stories, building direct relationships with buyers and becoming visible in the markets they serve?
That is the question at the heart of my latest MarTech Unravelled conversation with Dr. Nicole Motteux, Programme Implementation Specialist and Sustainable Coffee Advocate.
And although our conversation focuses heavily on coffee, its implications extend far beyond agriculture.
It is ultimately a conversation about agency, trust and market access — and the increasingly important role digital tools play in all three.
9 Jul 2026
Canva Africa: Beyond Design to Digital Participation
Canva has long been known for making design more accessible. But with its expansion into Africa and a dedicated local presence on the continent, its ambition is becoming much bigger than design.
Canva is increasingly positioning itself as a design, AI and productivity platform that can support how African businesses, educators, creators and everyday users communicate, collaborate and create value.
To unpack this, I sat down with Farai Ntuli, Head of Partnerships for Canva Africa, for the latest episode of MarTech Unravelled.
Our conversation explored what Canva's Africa strategy looks like in practice, from localization and education to SME productivity, creator opportunities and community-led adoption.
30 Jun 2026
The State of AI Adoption in Business
55% of CIOs surveyed at a recent CIO Summit held in Kenya said their biggest concern was how to identify the best first steps and use cases for AI in their organisations. 6% were concerned about talent, while another 6% were concerned about tools. The remaining 33% highlighted the need to effectively estimate the cost and resources needed to launch AI initiatives. To unpack this more, my guest, Timothy Laku, AI Transformation Partner and a seasoned tech professional with over 20 years of hands-on experience throughout the large technological shifts, sat with me to delve into "The State of AI Adoption in Business".
31 Mar 2026
The Imagination Dividend: Decoding Africa's Next Billion Voices
Host [Host Name] interviews Christopher Anuro, Research Manager, and Jasmine Otieno, Research Assistant, from Reel Analytics about their foresight study on Africa's youth, revealing market signals of evolving consumer and civic futures.
2 Sept 2025
AdTech and Talent in Emerging Markets
Stanislas Martins, Managing Director for West Africa at Aleph, discusses AdTech's role in emerging markets and the talent needed to navigate evolving consumer demands in this interview.
5 Aug 2025
Winning Customers in Long Cycle Industries
Namrata Sinha, VP at BSH Appliances, discusses strategies for effectively acquiring and retaining customers within industries characterized by extended sales cycles in this interview.
30 Jul 2025
The evolution of the CMO Role
Dr. Mzamo Masito, Africa Regional Lead for Canva, discusses the evolving role of the CMO in the face of data, tech, and AI, and how CMOs can maintain their effectiveness as storytellers in an interview.
22 Jul 2025
Product Management: The Glue of Great Digital Products
Jason Masai, Head of Product - Digital at M-Pesa Africa, explores product management as vital for successful digital products, especially in rapidly transforming African markets, in an interview.
7 May 2025
Making Sense of Data in MarTech
On this week's episode of MarTech Unravelled, I hosted Susan Gatura to walk us through the topic of the day "Making Sense of Data in MarTech". Susan is a data leader, mentor, and advocate for nurturing the next generation of data professionals in Africa. She founded Phoenix KE Analytics, a thriving data community that empowers aspiring and established data professionals through mentorship, skills development, and networking opportunities. With a background in finance and a self-taught journey into data, Susan is currently a Senior Analytics Specialist at MultiChoice Group. She has been recognized as a Top 40 Under 40 Woman in Kenya, shortlisted as DataIQ Data Champion, a finalist for the WomenTech Global Community Award, and been included in the 50 Inspiring Women in Tech in Africa 2023.
Our conversation covered:
Susan's unconventional journey into data
Misconceptions around the data profession
The data ecosystem and various roles available
Recommendations for marketers on an underutilised tool
Data Storytelling
Data Privacy
How to keep pace in an ever evolving technology and data landscape
28 Apr 2025
Digital Marketing: The lifeline for small businesses
Global Marketing Executive Nneka Keshi is our guest on this week's episode of the MarTech Unravelled Podcast. Our topic for the day was "Digital Marketing: The lifeline for small business." Small businesses account for over 70% of employment across the African continent making them an economic driving force, however several barriers stifle their growth.
Nneka Keshi is a dynamic and accomplished Global Digital Marketing Executive with over 19 years of international experience in brand and digital marketing. As a thought leader in the industry, she has excelled in strategy, customer acquisition, omnichannel marketing, media planning, and business development. She has consistently demonstrated her ability to drive growth and innovation through marketing. Nneka's extensive experience cuts across the USA, Europe, Africa, and the Middle East. With experience working at global brands like Microsoft, L'Oreal to name a few.
22 Apr 2025
Customer Success: The Overlooked ROI Driver
It can cost 5 - 25 times more to acquire a new customer versus retaining an existing one, this is according to a Harvard Business Review report. In this week's podcast episode, we discuss "Customer Success: The overlooked ROI driver" with my guest Anna Ambrozevich - Customer Success Consultant and Founder of the CRO & Personalisation Academy in Uzbekistan.
Anna believes customer success is the missing piece and connector between business and product goals. Having worked both on the client side and vendor side and seen the gaps that existed, Anna gave a well rounded perspective on this topic. Anna has over 10 years experience in MarTech management across global corporations including PepsiCo, Philip Morris International (PMI), Alibaba and led Customer Success Strategy for Dynamic Yield and Algolia across Russia, CIS and Eastern Europe.
14 Apr 2025
AI: The Game Changer for Brands
Nyandia Gachago, ACIM, co-founder of AI creative agency, Minty Lime based in Nairobi Kenya, discussed the transformative impact of AI on brands in this week's episode of the MarTech Unravelled podcast. Nyandia is passionate about all things AI and how it can integrate into our businesses and personal lives. We started the conversation by first understanding what AI looks like in the context of her work, demystifying the often futuristic and out of reach notion that some may have. Nyandia explains that AI is here to make our everyday lives more efficient. In her work running an agency, she highlighted the vast benefits AI has had in servicing clients.
She cited the ability to deliver work in a shorter amount of time, leading to speed to market, added clarity and variety in creative ideas, precision in measuring outcomes amongst various other benefits. She went on to give an example of a marketing strategy which ordinarily took up to 2 months to complete, however with AI this has been shortened to afew weeks given the vast amount of data available. At any given time at her agency, Nyandia is running several AI tools for various tasks including reporting, idea refinement, infographics, presentations and even CGI images. Her toolbox includes tools like ChatGPT , Google's Gemini, DeepSeek AI , Grok , Canva AI, Napkin AI , and Runway ML. Additionally in her personal life as a mother, Nyandia mentioned how she leverages AI to create menus for her kids, shoppings lists and recipes.
Listen to the full episode for more insights.
24 Mar 2025
The MarTech Stack: Designing & Driving value for your organisation's stack
In this week's episode we talked to Frans Riemersma (https://www.linkedin.com/in/fransriemersma?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAC37oBMdSwu-YW_B1yx-Ltrx1rcY3q64U), Founder of MartechTribe (https://www.linkedin.com/company/martechtribe/). The topic of the day was "The MarTech Stack - Designing & Driving value from your organisation's stack". Frans Riemersma is a leading MarTech expert, researcher, and speaker who helps brands optimize technology stacks. He has co-authored several key MarTech reports on composability and GenAI including the infamous MarTech Landscape map in collaboration with Scott Brinker (https://www.linkedin.com/in/sjbrinker?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAACX6IBCOTmVbssATr9mT4s9kDfXReN6cE) - VP Platform Ecosystem at HubSpot (https://www.linkedin.com/company/hubspot/). Frans is a lecturer at a Dutch Business School and University, where he shapes industry insights through research, consulting, and speaking at global events. We covered the topic of composability, how to audit an organisation's stack to get maximum value for the customer, department collaboration when it comes to martech stack ownership and future trends to keep an eye out for in this space.
17 Mar 2025
Customer Experience (CX) Design
Anne Nyachomba, a Certified Customer Experience professional with 19 years of experience across a variety of industries is our guest this week on MarTech Unravelled. This week, we tackle the topic of "Customer Experience (CX) Design". Anne has worked in Banking, Insurance, Data, Technology, Non-Profit, and Public Health sectors, leading impactful CX strategies across Africa and Asia. She also serves on the CXPA Africa Advisory Regional Council and was named among the Awesome Women to Follow in CX 2 times -(2024) and CX for Tech (2025). We delved into the intricacies of CX, its impact on the organisation's bottomline, guiding principles to building unforgettable CX and how to continuously adapt to one's customer.
11 Mar 2025
Brand's Role in MarTech
In this week's episode we covered a somewhat misunderstood and sometimes overlooked area of MarTech. We covered "Brand's role in MarTech". This week's guest is a seasoned brand and story telling professional with over 15 years building transformative brand narratives and driving growth for businesses across Africa and the United States and is the former VP of Brand and Product Marketing at Cellulant, a Pan-African FinTech Company. Divine Muragijimana, Founder of (https://www.linkedin.com/article/edit/7305102648930660352/?author=urn%3Ali%3Afsd_profile%3AACoAAABwghkBM2mYrhb6Ak8ZDurURb2BMaNnt28#)Savoir Faire - a global marketing and branding consulting firm, started off by driving home the importance of branding in martech, emphasizing that a brand is the heartbeat of a business, encompassing purpose, mission, vision, values, and culture. We then tackled the issue on why investing in brand is sometimes given a back seat, the importance of localisation of storytelling gleaning from her vast experience building a fintech brand that spanned several countries, what trust as a key element in brand building looks like and the future of storytelling for differentiation.
28 Feb 2025
What is MarTech?
In this episode of "MarTech Unravelled, my guest Odd Morten Sørensen (https://www.linkedin.com/in/oddmorten?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAGovmMBvOFu63haIAckv4gKVTrwkVqeRY0) tackles the age-old question "What is MarTech?" Odd is a Marketing Operations professional with 20 years of strategic and operational experience specializing in Marketing Technology, Automation and Operations. After several years on the customer side he has now gone back to consulting through his new agency PlayMOps (https://www.linkedin.com/company/playmops/). We tackled this topic from various angles including misconceptions that leaders have around MarTech, skill sets necessary to thrive, the technology ownership conundrum, marketing operations and key trends to take note of.
24 Feb 2025
Applying lean methodology to drive efficient and effective marketing
In this week's episode, Rutger Katz, Founder of Neon Triforce a boutique consultancy in the Netherlands, discussed the application of the Lean methodology in marketing. He begins by highlighting the three core components of this methodology: Purpose, Process, and People. Purpose involves building the right products and experiences, Process focuses on efficiency and eliminating waste, and People emphasizes team empowerment and realistic KPIs.
10 Feb 2025
Personalisation
Rasmus Houlind, Keynote Speaker and Author of Hello $FirstName - Profiting from Personalisation & Chief Experience Officer at Agillic (An Omnichannel Marketing Automation Platform based in Denmark), discusses the complexities of personalization in marketing. He defines personalization as matching content with customer insights. Tune in to hear more!
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Christopher Anuro
Jasmine Otieno
Stanislas Martins
Namrata Sinha
Dr Mzamo Masito
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