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AI Adoption Is Easy: AI Marketing Mindset (Season 2 Episode 15)
AI adoption is widespread. AI-driven performance is not.
In this episode, we explore why the companies getting meaningful returns from AI are going beyond standalone tools; centralizing strategy, redesigning workflows, and applying AI to customer-centric growth. We also examine how this shift is reshaping marketing talent, from changing entry-level roles to demanding stronger strategic capabilities across teams. You’ll hear why CMOs need to rethink their operating models and engineer AI into the way marketing works—not simply add it to what teams already do.
24 Sept 2026
AI in the Workflow: AI Marketing Mindset (Season 2 Episode 14)
AI is reshaping how marketing teams work, measure, and scale.
In this episode, we explore how CMOs can integrate agentic and generative AI into modern marketing operations without losing human accountability for strategy and creative judgment. From redesigning cross-functional workflows to building stronger governance and causal measurement models, we examine what it takes to turn AI from a productivity tool into an engine for measurable performance. You’ll hear why the future of marketing depends on hybrid teams, unified data, and engineering AI into the operating model, not simply adding more technology.
11 Sept 2026
Is AI Paying Off?: AI Marketing Mindset (Season 2 Episode 13)
AI is making marketing faster. The real challenge is making it perform.
In this episode, we explore the growing gap between AI adoption and measurable business impact and why closing it requires more than new tools. From balancing algorithmic optimization with human storytelling to building the data, workflows, and orchestration required for hyper-personalization, we unpack what it takes to turn AI into scalable growth. The takeaway: AI performance depends on engineering the systems behind it.
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