Martina Flor’s Open Studio

About Martina Flor’s Open Studio

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

Publisher

Martina Flor

Category

business

Language

en

Explicit

No

First episode

18 May 2021

Latest episode

29 Jul 2026

Latest episodes

221 episodes in the feed.

1. 

   29 Jul 2026

   Ken Barber on Style, Inspiration, Practice, and Finding Your Voice as a Lettering Artist

   In this special episode, I'm sharing a live Q&A I hosted inside The Lettering Seminar with legendary lettering artist and type designer Ken Barber.Ken has designed typefaces, logos, and custom lettering for clients including House Industries, Coca-Cola, The New York Times, and HarperCollins. Together, we dive into lettering, typography, creative process, developing your own style, refining your craft, and building a long-term creative career.Whether you're a lettering artist, graphic designer, illustrator, or typographer, you'll find practical insights and timeless advice to help you grow your skills and confidence. Be sure to watch until the end for a few bonus moments that didn't make it into the final edit.✨ Connect with me on social media🎨 Instagram ➤ / @martinaflor 🎥 TikTok ➤ / @martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips ✨ Connect with Ken on social media 🎨 Instagram ➤ @typelettering 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: https://www.youtube.com/playlist?list=PL0kAYzBnTi5e_8muoeQQUfZlgdeScB4TK💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

2. 

   15 Apr 2026

   From Graffiti to Global Audience: Snooze One on Lettering, Creativity & Instagram Growth

   In this podcast episode, Martina interviews Snooze One, a lettering artist and content creator known for his experimental approach to letterforms. They discuss his journey into the world of lettering, from early influences in graffiti to developing a multidisciplinary practice that blends calligraphy, design, and digital content. Snooze One shares insights into his creative process, his focus on daily practice and experimentation, and how social media has played a key role in building his career and visibility. The conversation also touches on the balance between artistic exploration and professional work, the idea of developing a personal style over time, and the importance of consistency and curiosity in sustaining a creative career.✨ Connect with me on social media🎨 Instagram ➤ / martinaflor🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips ✨ Connect with me on social media 🎨 Instagram ➤ @snooze.one / TikTok ➤ / @snooze.one 🎥 Youtube ➤ @snooze.one 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio...📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

3. 

   6 Apr 2026

   How Lettering Designers Turn Skill Into Paid Work – Martina Flor

   Join The Lettering Seminar 3.0: https://www.theletteringseminar.comIn this video, I share how I realized that getting good at lettering isn’t enough to turn it into paid work—you need to understand how to apply it strategically. I walk through my journey from focusing purely on the craft to using lettering in real projects, and explain how opportunities grow in layers—from client work, to licensing and collaborations, to building your own products. The key is doing the right things in the right order so your skills actually translate into sustainable income. And if you’re ready to take this seriously, I invite you to join The Lettering Seminar before enrollment closes and start building a clear path for your work.Join The Lettering Seminar 3.0: https://www.theletteringseminar.com✨ Connect with me on social media🎨 Instagram ➤ / martinaflor 🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/de/podcast/martina-flors-open-studio/id1568159369💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

123,389

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.6 / 5

11 ratings

Spotify

4.9 / 5

40 ratings

Podcast Authority Score: 69 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

70

Social presence

0

YouTube

86

Engagement

85

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