16 Aug 2025
From Homework Help to Hot New Looks: Google Back to School Trends
In this latest episode of the Mason Vera Paine Show, Mason and Google Trends Expert Jennifer Jones discuss this year’s hottest back-to-school search trends. Jennifer shares what parents and students are looking up the most from study tips for science and helpful tools for tackling homework. Jennifer also discusses the latest AI-powered tools by Google and how they are changing the way students, parents, and even teachers approach learning and organization.
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Episode Highlights: Back to School Top Google Trends with Jennifer Jones
1:13 - Jennifer highlights Google AI tools for students, especially NotebookLM, which helps turn study notes into visual video overviews for different learning styles. The Google AI Pro plan is free for students 18 and up for a year.
2:22 - Top back-to-school shopping searches: retro mini fridges for dorms, trendy dormwear, and preppy first day of school outfits. Retro fridges in pastel colors are particularly popular.
4:26 - Jennifer explains how Google Shopping can help stay within a budget, track prices, and virtually try on clothes before buying. This feature helps prevent returns and ensures the outfit choice is right.
5:56 - Jennifer shares where listeners can access more information: Google Trends and the Google homepage for all the tools mentioned.
Google Top Searched Back to School Trends Transcription
Announcer – 0:00: Mason Vera Paine.
Mason Paine – 0:02: The new school year is here. Find out which back to school items parents are searching for and how AI is shaping classrooms this year with Google Trends expert Jennifer Jones. Thanks for joining me, Jennifer.
Jennifer Jones – 0:13: Hey, I'm so glad to be here as always.
Mason Paine – 0:15: So for this month, what were the trends? The top trends?
Jennifer Jones – 0:19: Well, it is back to school and we had several trends across that topic. Everything from, you know, shopping and homework trends and subject trends and what people needed to look up. The top trending subject matter for study tips was science. So everybody wants to know how to study best for science. And the top trending request from parents on how to help kids with is homework. Homework, spelling, words, how to help a kid with ADHD focus better in school. Parents just continuing to come to Google as always for information and guidance for work, home and life.
Mason Paine – 0:59: You know when you said about the science and math that everybody's wondering how to study and I think to myself there's no workaround. You're just going to have to sit down and read it, just get a highlighter and figure it out.
Jennifer Jones – 1:13: That is true. But you know, you could use some Google AI tools. I'd be happy to share a little bit more about that. Our Google AI Pro plan is free for all students 18 and up for a year. You get access to deep research NotebookLM and 2 terabytes of storage. And we also have product NotebookLM which if you're not familiar with, I recommend it strongly to everyone. It has AI mode in Google search and you can make video overviews your material. So if you're a visual learner like I am, NotebookLMS video overviews, they can really turn lecture notes and those course materials into short educational videos with images, diagrams, quote, et cetera from the documents you provide. So after you do your due diligence and you study and you highlight those things, if you put them into NotebookLM,
