Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses.
This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.
#31. Learning the Language of Loyalty: CRM Strategies from Babbel - Alejandro Hernandez (Babbel)
Alejandro Hernandez, Senior CRM Notifications Manager at Babbel, explores modern CRM's role in predicting user behavior and supporting customer journeys through deep learning models in an interview with Tommy.
21 May 2025
#30. Keeping Crypto Investing Fun: Inside Product Development at EmberFund - Trishul Patel (EmberFund)
Trishul Patel is the VP of Product at EmberFund, an app that allows you to play popular sweepstakes casino games, learn about crypto investing, and earn Bitcoin for free. Trishul focuses on keeping their product fun. In this episode, he touches on EmberFund’s evolution from a crypto fintech app to a gaming app, what drives product development, and what keeps their users coming back to engage with their app.
Questions Trishul answered in this episode:
Tell us about your background prior to joining EmberFund.
What was the first opportunity you noticed at EmberFund that you could impact when you joined?
Why don’t you tell everyone how you see EmberFund and what you think it is?
How do you point your attention to what's next within a superapp?
What does the app landscape look like for your industry?
Where do you spend the most time drawing influence from?
What’s got you excited in terms of new features?
Timestamp:
2:54 Trishul’s background
8:21 The Google survey test
10:29 What is EmberFund?
15:52 Product development within a superapp product
18:06 EmberFund within its market
20:02 Players we pay attention to
23:38 What our users want
25:05 What’s to come
Mentioned in this Episode:
Trishul Patel’s LinkedIn (https://www.linkedin.com/in/trishul-patel-61b0a68/)
EmberFund (https://emberfund.io/)
30 Apr 2025
#29. Product-Market Remix: How Discotech Found Its Gen Z Groove - Ian Chen (discotech)
Ian Chen is the CEO of discotech, an app for booking live events and nightlife amenities. In recent years, nightlife demographics have shifted, and Gen Z doesn’t party in the same ways Millennials did. In this episode, listeners learn how discotech adapted its mobile marketing strategies to appeal to the next generation.
Questions Ian answered in this episode:
How did you arrive at creating discotech?
How do you create value for customers and vendors?
How do you identify and acquire the right customers?
What changes have you noticed in your industry over the last few years?
How does discotech meet the needs of Gen Z?
What does the experience look like when booking tickets to Cirque du Soleil?
How do you determine what kind of events might be interesting for Gen Z?
Timestamp:
2:15 discotech’s origin story
4:36 What is discotech?
8:22 UA for nightlife goers
11:38 Nightlife culture: Millennials vs Gen Z
16:26 Appealing to Gen Z
19:15 Partnerships strategy
Mentioned in this Episode:
Ian Chen’s LinkedIn (https://www.linkedin.com/in/jeffreyianchen/)
Discotech (https://app.discotech.me/)
Socials: @discotechapp
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5.0 / 5
10 ratings
Podcast Authority Score: 36 / 100
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Quality
48
Social presence
0
YouTube
0
Engagement
60
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