The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.
Most of us built our first massage business when we knew the least about running one.
We looked around, figured out what everyone else was charging, working, offering and doing—and we started there. That isn't necessarily a bad thing. The problem comes years later when we're still making decisions from that original version of the business, even though we aren't the same therapist or business owner anymore.
In this episode, I’m talking about what happens when the decisions that helped you get started eventually become the decisions holding you back, why fear can keep you protecting a business you've already outgrown, and the lesson I learned after working myself completely out of massage the first time.
Your business has been giving you information for years. The question is whether you're using it.
And maybe the most important question of all:
If you were building your business today, knowing everything you know now, would you build it the same way?
Timestamps
00:00 — Welcome to Massage Business Success
00:20 — Starting a business with absolutely no idea what I was doing
02:24 — The decisions we make when we know the least about business
04:46 — Becoming “under-undervalued” at $25 an hour
07:05 — Why fear can keep us protecting a business we have already outgrown
09:25 — Learning to read what your business is actually telling you
14:03 — The first time I quit massage
16:24 — What changing my prices taught me about my own value
18:50 — Recognizing the parts of your business you have outgrown
21:15 — Whose business are you building, anyways?
23:38 — Deciding what you actually want your business to become
If this episode made you look differently at your own business, subscribe to Massage. Business. Success. and share it with another massage therapist who may be ready to reevaluate what they have built.
DO YOU WANT AMY TO COACH YOU? Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6 (https://forms.gle/8fX1mLawrRTwZ7Xs6)
MORE FROM AMY BRADLEY RADFORD:
COACHING: https://www.amybradleyradford.com/coaching (https://www.amybradleyradford.com/coaching)
WEBSITE: https://www.amybradleyradford.com/ (https://www.amybradleyradford.com/)
YOUTUBE: https://www.youtube.com/@amybradleyradford8414 (https://www.youtube.com/@amybradleyradford8414)
STORE: https://2274d0.myshopify.com/ (https://2274d0.myshopify.com/)
INSTAGRAM: https://www.instagram.com/amybradleyradford/ (https://www.instagram.com/amybradleyradford/)
LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ (https://www.linkedin.com/in/amybradleyradford/)
FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ (https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/)
ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils (https://www.amybradleyradford.com/align-oils)
29 Sept 2026
Manifesting Appointments with a Sharpie
What if manifesting a full massage schedule had less to do with hoping more clients showed up and more to do with knowing exactly what you were trying to fill?
When I first started my massage practice, I used a paper planner and a Sharpie to mark every appointment I wanted filled. I did not realize it at the time, but that simple habit changed the way I looked at my business. Instead of staring at a blank calendar and wondering where all the clients were going to come from, I had individual appointments I could actually work toward.
In this Amy’s Corner episode, I’m talking about what that little Sharpie habit eventually taught me about managing a schedule, keeping a cancellation list and an invitation list, staying proactive even after your practice gets busy, and the difference between putting marketing out into the world and actually working your business.
If your schedule feels lighter than you want it to be, this may change the way you look at those empty spaces.
Free Referral Resource: 3 Things Your Referral System Needs (https://www.amybradleyradford.com/pl/2148854082)
If you want to go deeper, my 1 CE Referrals class teaches the full referral system I use to help massage therapists create referrals intentionally instead of simply hoping they happen.
Class: Referral Card System (https://www.amybradleyradford.com/referral-class)
Have a question you would like me to answer on an upcoming Q&A episode?
Put Your Questions in the Comment Section
TIMESTAMPS
00:00 I Manifested Appointments With a Sharpie
02:20 When an Empty Schedule Starts Talking to You
06:50 Ten Clients vs. Ten Appointments to Fill
08:55 Your Schedule Is Your Business
11:15 Cancellation Lists and Invitation Lists
15:58 Keep Your Foot on the Accelerator
20:36 Making Your Schedule Visible Today
22:42 Proactive Business Building vs. Waiting for Marketing
25:06 Maybe I Was Manifesting After All
27:23 Send Me Your Questions
DO YOU WANT TO WORK WITH AMY? Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6 (https://forms.gle/8fX1mLawrRTwZ7Xs6)
MORE FROM AMY BRADLEY RADFORD:
COACHING: https://www.amybradleyradford.com/coaching (https://www.amybradleyradford.com/coaching)
WEBSITE: https://www.amybradleyradford.com/ (https://www.amybradleyradford.com/)
YOUTUBE: https://www.youtube.com/@amybradleyradford8414 (https://www.youtube.com/@amybradleyradford8414)
STORE: https://2274d0.myshopify.com/ (https://2274d0.myshopify.com/)
INSTAGRAM: https://www.instagram.com/amybradleyradford/ (https://www.instagram.com/amybradleyradford/)
LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ (https://www.linkedin.com/in/amybradleyradford/)
FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ (https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/)
ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils (https://www.amybradleyradford.com/align-oils)
22 Sept 2026
What Actually Works in Massage Therapy Marketing? with Paige Rowberry
Are you marketing your massage business — or are you simply doing more marketing activities?
There is a difference.
For Episode 41, I'm bringing back my friend Paige Rowberry. Paige works professionally in marketing, she's also a massage therapist, and she was one of the people who pushed me to finally start this podcast almost two years ago.
What makes her perspective so interesting is that although Paige understands ads, social media, Reels, email lists, funnels, metrics, and modern marketing, she didn't use most of those things to build her massage clientele.
She built her practice through word of mouth.
In this conversation, we talk about what your brand actually is when you're a massage therapist, why your client experience becomes part of your marketing, the difference between creating awareness and actually creating appointments, and why getting out from behind your phone and meeting real people still matters in a hands-on profession.
We also talk about follow-up — because sometimes someone has already told you they want what you offer. The next step isn't another Instagram post. The next step may simply be inviting them to schedule.
If you're staring at openings in your calendar and wondering which marketing strategy you're supposed to try next, start here.
TIMESTAMPS
00:00 Welcome back, Paige Roberry
02:45 Why marketing feels more complicated than it is
03:25 What your massage therapy brand really includes
09:47 Two reasons clients look for another massage therapist
11:13 Why the client experience is marketing
18:36 Ads, Reels, email lists and marketing funnels
21:20 How a marketer built her massage practice through referrals
24:39 The fear of being seen
26:39 Where to focus when your schedule has openings
29:03 Why following up isn't being pushy
32:30 Decide how many clients you actually want
Paige Rowberry Manifestation Coach:
@paige.rowberry
paigerowberry@outlook.com (mailto:paigerowberry@outlook.com)
READY TO GROW YOUR MASSAGE BUSINESS?
FREE RESOURCE PDF: Earn More Without Working More (https://www.amybradleyradford.com/pl/2148616769)
COURSE & WORKBOOK: Maximize Your Massage Business (https://www.amybradleyradford.com/revenue)
WANT TO WORK WITH AMY? https://www.amybradleyradford.com/coaching (https://www.amybradleyradford.com/coaching)
MORE FROM AMY BRADLEY RADFORD
WEBSITE: https://www.amybradleyradford.com/ (https://www.amybradleyradford.com/)
YOUTUBE: https://www.youtube.com/@amybradleyradford8414 (https://www.youtube.com/@amybradleyradford8414)
STORE: https://2274d0.myshopify.com/ (https://2274d0.myshopify.com/)
INSTAGRAM: https://www.instagram.com/amybradleyradford/ (https://www.instagram.com/amybradleyradford/)
LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ (https://www.linkedin.com/in/amybradleyradford/)
FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ (https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/)
ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils (https://www.amybradleyradford.com/align-oils)
Inside a recent episode
The Financial Side of Massage Therapy No One Teaches You with Guest Danielle Hayden
Published 12 May 2026 · Transcript excerpt
[…] How does that fit into this money team that you're talking about? How do they learn about that? So I want everybody to have four people on their money team, and I know it sounds aggressive if you're like, I'm a solopreneur. You want me to have four people on my money team? Hear me out. The minute you become a business owner and you have consistent revenue coming in the door, you need to have a bookkeeper. Your bookkeeper is the most underrated team member that you're going to have. They keep all of your transactions strategically categorized. Imagine a thousand piece puzzle dumped on the coffee table in front of you. […]
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