Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach.
Email re-engagement strategies ahead of Black Friday
Before you increase your Black Friday email sends, find out who still wants to hear from you and what they need now. Monica Badiu shares email re-engagement strategies drawn from campaigns she received in two research inboxes, including useful resources, permission checks, and offers for former customers. You’ll learn how to choose an approach for different subscriber groups, collect information that improves your segmentation, and decide what to do when people don’t respond. Show notes A for...
30 Sept 2026
Black Friday Tips: a discount isn’t your best selling point with Charlotte Sargeant
A bigger Black Friday discount won’t tell your audience why your course is worth buying. Monica Badiu and Charlotte “Charlie” Sargeant, founder of The Creative Strategy Lab, unpack the customer research that helps you build a more relevant offer. You’ll learn to identify buying motivations beyond price, turn customer language into messaging, and test your positioning through email before your promotion starts. For course creators, coaches, and consultants who want a stronger reason to buy tha...
21 Sept 2026
Why your Black Friday emails might never reach the inbox and what to do before November
You can have the best discount, the best copy, and a big list and still watch your Black Friday campaign fail because your emails never reached the inbox. In this episode, Monica Badiu shares what she learned after flying to Poland for 48 hours to sit in a room with email deliverability experts who collectively send millions of emails per month including Bouncer CEO Radek Kaczyński, deliverability expert Aleksandra Szulecka-Szmyt, and Kath Pay from Holistic Email Marketing The decisions...
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Spotify
5.0 / 5
5 ratings
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