Master Your Market

About Master Your Market

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients. In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries. Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders. He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards. www.chrisashmore.media (http://www.chrisashmore.media)

Publisher

Chris Ashmore Media

Category

business

Language

en

Explicit

Yes

First episode

10 Apr 2024

Latest episode

3 Mar 2025

Latest episodes

21 episodes in the feed.

1. 

   3 Mar 2025

   We all have a personal brand. Is yours working for you? – Jane Anderson

   If a strong personal brand helps establish credibility, trust, and business success, how do you get it right? Jane Anderson is a sought-after thought leadership expert, helping consultants, advisors, and entrepreneurs craft powerful personal brands that attract opportunities and drive business success. She’s the author of 13 books on personal branding, marketing, influence, sales and strategic communication. Consistency in branding and content, she says, builds trust, influence, and long-term success. Trust and credibility are built through sustained, high-quality content efforts over time. MORE INFORMATION Jane Anderson https://jane-anderson.com.au/ (https://jane-anderson.com.au/) Chris Ashmore Media https://chrisashmore.media/ (https://chrisashmore.media/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

2. 

   11 Nov 2024

   Why you have to be great at marketing — Allan Dib

   Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing. Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche. In this episode we cover: Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience. Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement. Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time. Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience. Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus. Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field. Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust. Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive. MORE INFORMATION Lean Marketing https://leanmarketing.com/ (https://leanmarketing.com/) Lean Marketing Podcast https://leanmarketing.com/podcast (https://leanmarketing.com/podcast) 1-Page Marketing Plan by Allan Dib https://amzn.to/44QWMVz (https://amzn.to/44QWMVz) Lean Marketing by Allan Dib https://amzn.to/3QTiYsu (https://amzn.to/3QTiYsu) Chris Ashmore Media https://chrisashmore.media/ (https://chrisashmore.media/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

3. 

   21 Oct 2024

   Knowing is not doing, unlocking peak performance — Andrew May

   Andrew May is a performance coach with a background in psychology, exercise science, and marketing, who works with high-profile clients to enhance their mental fitness, leadership, and performance. Andrew works with elite athletes and serves as the Mental Skills Coach for the Manly Sea Eagles (NRL), professional boxer Tim Tszyu, and the New South Wales Waratahs Rugby Union Team, and has previously worked with the Parramatta Eels. His expertise in human performance is reflected in his interviews on his podcast, Performance Intelligence, with top professionals across various fields, where he has spoken with renowned figures such as Phil Waugh, Tom Trbojevic, Lisa Messenger, Simon Katich, and others. Balancing his professional work with personal interests, Andrew values sustainable approaches to business, fitness, and life, ensuring that his strategies fit into long-term plans. His philosophy revolves around enjoying the process, finding deeper motivation for exercise and personal growth, and maintaining a healthy balance between work and family life. 00:00 Introduction 01:11 Is there a common thread with the success of elite athletes? 03:34 Parallels between elite athletes and those that excel in business and life. 09:08 Andrew’s thoughts on Arnold Schwarzenegger’s take on success. 12:58 Andrew’s work as a performance coach with elite athletes, CEOs and leaders. 18:54 Performance Intelligence podcast — how Andrew does it and why it’s important to him and his brand. 25:39 Andrew’s advice to improving fitness, health and wellbeing. Andrew May https://www.andrewmay.com/ (https://www.andrewmay.com/) Performance Intelligence podcast https://www.andrewmay.com/all-episodes/ (https://www.andrewmay.com/all-episodes/) Chris Ashmore Media https://chrisashmore.media/ (https://chrisashmore.media/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

Podcast Authority Score: 26 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

51

Social presence

0

YouTube

0

Engagement

0

Contact Master Your Market

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.