Welcome to The Ashley Boston Podcast. I'm Ashley, the founder of Unleashed Multimedia, a Facebook™ Ad and Digital Marketing Strategist for entrepreneurs.
If you're looking to grow your heart-aligned business by combining holistic and practical marketing tips, you're in the right place.
Enjoy these conversations about how to master your own online marketing.
Build a Runway, Validate Fast, and Debrief with Data
The episode addresses the emotional gut punch of launching a program to "crickets" and explains that a launch is a runway, not a single "buy now" post, because buyers need time and trust.
It outlines three stages: build awareness with aligned content, list growth, collaborations, and lead magnets that match the end offer; nurture through emails and social by building key beliefs (this works, you can help me, I can do this) and using a live event to teach a framework and bridge to the offer; and validate without building everything first by selling and creating content week by week, optionally with a beta offer.
It stresses doing a launch debrief using metrics (email, sales page, live event, ads, growth), plus what worked/didn't and surveys, separating identity from outcomes, then repeating and refining before scaling with ads.
00:00 Launch Flopped
02:39 Why Crickets Happen
03:49 Three Stage Runway
05:47 Nurture With Trust
09:30 Align Your Lead Magnet
10:49 Teach Belief Shifts
12:57 Live Event Bridge
16:29 Sell Before Building
22:21 Beta Offer Mindset
25:02 Launch Debrief Data
30:17 Recap And Next Steps
2 Jul 2026
Burnout, Boundaries, and Building a Sustainable Business
I share a personal episode about realising I wasn't truly switching off despite scheduled rest, feeling overwhelmed by solo parenting, mental load, and constantly thinking about content, launches, and client work.
After a holiday on the Gold Coast, I felt noticeably lighter by locking social media behind AppLock, avoiding scrolling, posting minimally, and stepping away from AI tools, while still checking DMs during a launch.
The break prompted reflection after a stressful live launch and questions about business direction amid years of broken sleep, focusing on nervous system regulation and sustainable systems.
I plan to build high-converting evergreen funnels, lean into podcasts and paid ads, prioritise quality over quantity on social, use automations like Manus reports and Telegram notifications, and focus on finishing one task at a time.
I invite you to reflect on what feels heavy, what to pause, and what systems could create breathing room as the new financial year begins.
00:00 A Different Episode
00:45 Burnout Warning Signs
03:00 Locking Social Media
04:41 Permission to Switch Off
07:12 Rethinking Business Direction
09:31 New Boundaries and Habits
12:38 Step Back to Realign
14:14 Systems Over Hustle
16:05 Evergreen and Paid Growth
19:07 Reflection Questions
24:40 Community and Next Chapter
26:46 Closing Thoughts
2 Jun 2026
How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search
How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search
Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app checkout via integrations with Shopify, Etsy, PayPal, Amazon, and Walmart.
Gloria argues that AI recommends brands based on third-party trust signals especially earned media such as gift guides, magazines, podcasts, and product reviews rather than popularity or ad spend, making PR crucial for being "chosen," not just seen.
She explains that Perplexity can quickly scrape real-time trends, generate timely pitch angles, and even suggest outlets to contact, helping founders DIY PR without agencies. Examples include founders gaining many features, a Today Show mention boosting AI visibility, and podcast appearances driving Gloria's own rankings.
She offers a free AI masterclass and an Instagram DM freebie.
www.instagram.com/gloriachoupr (http://www.instagram.com/gloriachoupr)
https://www.gloriachoupr.com/masterclass
00:00 AI Search Wake Up Call
02:24 Meet Gloria Chao
04:23 Why AI Changes Buying
06:56 PR Trust Signals Win
09:34 PR Over Social Proof
12:05 Seasonal Pitch Angles
17:27 Perplexity PR Workflow
20:21 Finding Journalists DIY
23:52 GEO And The Future
27:06 Wrap Up And Resources
Who has been a guest on Master Your Marketing
Names identified in recent episode analyses. Showing up to five guests.
Christine Corcoran
Jessie Alice
Maddie Ragno
Alice
Meaghan Jean Smith
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 41 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
69
Social presence
0
YouTube
0
Engagement
32
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Guest appearances
Books guests
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Questions about Master Your Marketing
Who hosts Master Your Marketing?
Ashley Boston host the show. Published by Ashley Boston.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Master Your Marketing take guests?
Yes. Guests have been identified in episode analyses.
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