[Ep 32] Creator Cai Finch - Create More Than You Consume
In this episode of Master Your Mistakes, I sit down with content creator Cai Finch. Cai shares her journey from posting daily content with a goal to "create more than you consume" (starting from an unexpected viral mouldy fridge video) to breaking down complex economic theories, networking with tech founders, and visiting Shoreditch’s viral 24/7 Corgi Cafe.
We dive into hot takes on Gary Stevenson's thesis on inequality and asset prices, the debate over VAT on private schools, why the UK could benefit from more "American-style" ambition, and the lessons learned from philanthropist Chuck Feeney.
Episode Timestamps
00:00 – Introduction: Meeting Creator Kai Finch
00:43 – The Intersection of Business, Politics, & Psychology in Economics
03:04 – Going Viral: From a Moldy Fridge to Business Content
04:30 – "Never Show Up Empty Handed": Networking Lessons in London
05:43 – What is Corgi? Inside the $2 Billion Tech Insurance Startup
08:06 – Why Corgi Built 24/7 Cafes for Tech Founders in SF, NY, & London
09:47 – Midnight Hiring: How Corgi Recruits Top Talent Off the Cafe Floor
10:40 – First Impressions of the Shoreditch Corgi Cafe
13:07 – Overcoming Introversion in Networking 16:03 – The VAT on Private Schools Debate: Does It Actually Help State Education?
19:46 – Unpacking Gary Stevenson’s Thesis: The Impact of Inequality on Asset Prices
24:38 – Why Doom-Mongering Inequality Holds People Back
28:46 – Is Venture Capital Redistributing Private Wealth to the Public?
29:34 – Mistake #1: SD Cards & Overlooking the Small Technical Details
31:09 – The Billionaire Who Died Broke: Why Kai Admires Philanthropist Chuck Feeney
33:48 – UK vs. US Business Culture: Fixing the UK’s Ambition Deficit
37:38 – Advice to My Current Self from 10 Years in the Future
39:17 – Favourite Quote: "When They Go Low, We Go High"
@caifinch
31 Aug 2026
[Ep 31] Founder of InOtherWords - How She Found Her Natural Voice Creating Content On LinkedIn
In this episode of Master Your Mistakes, host Jesse RT Coleman sits down with Giulia de Oliveira Camargo, founder of In Other Words and AI Educator at Optimizely's Opal University.
Giulia breaks down how non-technical marketing teams can leverage AI systems to eliminate repetitive busywork, where human copywriters are and aren’t obsolete, and the common communication gaps between junior marketers and CEOs.
She also shares lessons from moving between 14 different schools growing up, how that shaped her psychological approach to marketing, and why "everything is reversible" when testing new strategies.
Timestamps
00:00 – Welcome & Intro: Who is Giulia de Oliveira Camargo?
00:43 – What is an AI Systems Builder for Marketing Teams?
02:15 – The Role of AI in Copywriting & Tone of Voice
04:06 – Nuanced Writing vs. Clickbait: What Good Writing Looks Like
07:00 – Overcoming the "Cringe Factor" on LinkedIn08:44 – Remote Work Vs. In-Person Collaboration
14:04 – The Communication Gap Between Junior Marketers & CEOs
17:53 – Helping Technical Founders Translate Complex Products
19:20 – The Data Storytelling Trap: Creative vs. Analytics in Marketing
24:57 – Future Predictions: "Technical" vs. "Non-Technical" Roles
29:00 – The "Scar Tissue" Advantage: Why Mistakes Are Pure Knowledge
30:38 – Attending 14 Schools: How Adaptability Shapes Marketing Mastery
32:37 – Education & AI: What Fundamental Skills Should We Teach Next?
34:26 – Advice to Her Younger Self (and Her Future Self in 10 Years)
40:01 – Favourite Quote & Why You Should Always "Write Tweet First"
10 May 2026
[Ep 30] Founder CEO of Growth&Co - How AI Is Reshaping Recruitment
Joseph Fitzgibbon, Founder and CEO of Growth and Company, has advised over 300 startups including Attio, Granola and Fyxer AI.
We cover the brutal truth about why most CMO hires fail, how to ask the right questions when joining a new company, why "comparison is the thief of joy," and how AI is reshaping recruitment from the bottom up.
🎙️ Master Your Mistakes - the podcast where founders, CEOs and creators break down what went wrong on the way up.
00:00 — Intro: Joseph Fitzgibbon, founder of Growth and Company
00:58 — From wanting to be a diplomat to consulting to Diageo
03:00 — The first firing: Diageo, ADHD, and a dream job that wasn't
06:51 — Six weeks before the wedding: getting put on a performance plan
09:45 — Gardening leave, the Grays offer, and being thrown in the deep end
13:18 — Why coming in knowing nothing actually worked in his favour
16:33 — The Grays adjustment: from £50M strategy projects to £100 marketing costs
19:57 — The lesson: stop guessing, just ask what your manager actually wants
22:00 — Firing number two and joining Cluno Mechanic: a job radically different from advertised
25:00 — The "bull in a china shop" mistake and over-correcting after Graze
27:00 — Firing number three and the blessing in disguise that launched Growth and Company
30:00 — Why most CMO hires fail and the broken state of recruitment
32:20 — The first deals, the pandemic boom, and stumbling into recruitment
35:00 — Building a 100% inbound recruitment business by controlling supply
37:30 — How AI is decimating junior and middle-management roles
40:30 — Final advice: comparison is the thief of joy
43:00 — Joseph's favourite quotation
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