This podcast offers a wealth of knowledge from the media industry. Dr. Jesse Schroeder is a broadcast journalism professor. He entered the classroom after working for many years in the radio and television news industries. During each episode Dr. Schroeder visits with a professional currently working in the media field. This includes news directors, producers, reporters, anchors, and other media professionals. The goal is to share experiences and information about the current state of the media industry.
The views expressed in this podcast are not necessarily the views of NWOSU.
Kristen Weaver is a former television news anchor who has transitioned into the world of marketing and event coordination. I met Kristen when we worked together in Sherman, Texas at KXII. She then moved to Tulsa and worked at News on 6 for 6 years. She is now working in Frisco, TX as a marketing and events coordinator for the Frisco Economic Development Corporation.
9 Mar 2026
Jordan Schaffer: Executive News Producer
Jordan Schaffer has a fantastic story to share as she rose through the ranks in television news to her current role as an Executive Producer for KTBS in Shreveport, Louisiana. Jordanstarted her career at KXII in Sherman, TX. She will share with us what she has learned over the years, and explain how her newsroom operates now with most producers working remotely.
16 Feb 2026
Kevin Kerr: Radio Personality & Program Director
Kevin Kerr is a graduate of Northwestern Oklahoma State University. He currently serves as a radio personality and the programming director for WGER in Saginaw, Michigan. His professional career actually started in the newspaper industry before moving into the broadcasting world. He worked at The Duncan Banner and also The Ardmoreite, before become the news director at an Oklahoma radio station. He spent several years in Wichita, KS; then Kalamazoo, MI; then LaPorte, IN; before arriving at his current station.With over a decade of experience in radio, he has a lot of valuable insight and information to share with us today.
5 Nov 2025
Alan Clepper
Alan Clepper, a seasoned radio personality and program director, shares his decades of experience blending country music with community engagement on KOFM and KGWA in this interview.
20 Oct 2025
Austin Pollack: Multimedia Journalist
Multimedia journalist Austin Pollack shares his expertise in crafting compelling stories, drawing from his experiences at WTVF NewsChannel 5 and other news stations, in an interview.
6 Oct 2025
Senora Scott: Assistant News Director
Senora Scott, assistant news director, recounts her career journey in journalism, from producer to news anchor and author, offering insights into navigating the news industry in an interview.
5 May 2025
Season One Wrap-Up
In this episode, we hear once again from each of this season's guests. What were the key takeaways from the content shared, and some of the biggest lessons learned during this season? We also look at some common themes that emerged during our conversations.
21 Apr 2025
Devyn Shea: Digital News Host
Devyn Shea is a digital news host at KOLD-TV in Tucson, AZ. Prior to joining the KOLD team, Devyn worked in East Texas at KLTV/KTRE television. She served as a digital news host for "East Texas Now" in that newsroom, before being asked to join the KOLD team to launch its digital streaming news platform. Devyn offers some great insight on the future of electronic news media.
14 Apr 2025
Robin Marsh: News Anchor/Reporter
Robin Marsh is an award winning journalist in the Oklahoma City television market. She was one of the first journalists on the ground on April 19, 1995, the day of the Oklahoma City Bombing. In this episode, Robin discusses covering this tragic event 30 years ago, and the stories that follow. She also offers wisdom to future journalists.
7 Apr 2025
Amy Wilson: Western Lifestyle Media Professional
Amy Wilson is a former Miss Rodeo Kansas and Miss Rodeo America. She spent over a decade working with RFD-TV and helped launch The Cowboy Channel. She has served as the announcer at the Calgary Stampede and also interviewed many world champions. She currently serves as the Western Sports Media Director for Equine Network, the largest equine media company in the world.
31 Mar 2025
Cody Gottschalk: Broadcast Meteorologist
Cody Gottschalk is a broadcast meteorologist in the Tyler, TX TV market. As a meteorologist for a morning TV newscast, Cody stays busy with constant weather updates. Not only does he share vital weather information on TV, but also on a streaming platform, websites, and through multiple social media platforms. In this podcast, Cody shares what it's like to work in the broadcast meteorology field.
24 Mar 2025
Daniella Rivera: Investigative Journalist
Daniella Rivera is an award-winning investigative journalist working in the Salt Lake City, Utah television market. She shares why "focusing on the work" helps her get through the tough times in this industry. The stories and insight she offers in this episode showcase the reason journalism is so important to our society.
17 Mar 2025
Joseph Perez: News Producer
Joseph Perez is a news producer in the Houston, TX television market. He has worked in several markets across the country including Oklahoma City and Albuquerque, NM.
10 Mar 2025
Jason Goodwin: Assistant News Director
Jason Goodwin is an assistant news director working in the Tyler, TX television market. He is a veteran journalist, with many years of experience from stations across the country. His knowledge about the media industry, and how stations should be preparing for the future, offer significant takeaways for listeners.
3 Mar 2025
Rachel Knapp: National News Correspondent
Rachel Knapp is a National News Correspondent working in Washington, D.C. She started out in local television news working in Sherman, TX and also in Albuquerque, NM. Rachel has a wealth of knowledge to share about the news industry and her role in D.C.
21 Feb 2025
Welcome to Masterclass: Media Matters
In this episode of Masterclass: Media Matters, Dr. Jesse Schroeder shares the purpose of this podcast. We learn about his background in the media industry and the goals behind starting this podcast journey.
Who has been a guest on Masterclass: Media Matters
Names identified in recent episode analyses. Showing up to five guests.
Alan Clepper
Austin Pollack
Senora Scott
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Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 43 / 100
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Quality
74
Social presence
0
YouTube
0
Engagement
32
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