Mastering Business Growth is the podcast for founders, marketers, and business leaders who want to think sharper, market smarter, and grow faster.
Hosted by Paul Fernandez—entrepreneur, performance marketer, and co-founder of The Growth Guys—this show cuts through the noise to unpack what actually drives growth today.
From refugee roots to CEO: How Adversity Helped to Build a Global Business | Ketan Dattani
From refugee roots to CEO — this is the story of how adversity built a global business. In this episode of Mastering Business Growth, Paul Fernandez is joined by Ketan Dattani, founder and CEO of Buckingham Futures, to share his remarkable journey from humble beginnings to building one of the UK’s leading environmental recruitment companies. Ketan opens up about how his early life experiences shaped his resilience, the lessons he learned from failure, and how his personal story became the f...
1 Oct 2025
The Money Skills Every Entrepreneur Needs | Gareth Shears
They don’t teach you this at school. In this episode of Mastering Business Growth, Paul Fernandez sits down with Gareth Shears—financial planner, entrepreneur, and co-founder of Sanctuary Financial Planning—to talk about the money lessons every entrepreneur needs but most never learn. From why so many business owners end up paying themselves last, to the truth about savings, pensions, and risk, Gareth shares the raw realities of financial planning for entrepreneurs. With over 100,000 follow...
24 Sept 2025
The Real Reason Digital Transformations Fail (It’s Not the Software) | Dawn Coupe
Most digital transformations don’t fail because of the software. They fail because of the people. In this episode of Mastering Business Growth, Paul Fernandez is joined by Dawn Coupe — ERP specialist, consultant, and business change expert—to unpack why so many digital projects collapse despite having the right technology in place. Drawing on years of experience helping organisations implement ERP systems and manage complex change, Dawn explains why human behaviour, culture, and leadership ...
17 Sept 2025
What’s Really Stopping Your Sales Team Hitting Targets | Nick Bramley
65% of sales time is wasted. So what’s really stopping teams from hitting their targets? In this episode of Mastering Business Growth, Paul Fernandez is joined by Nick Bramley—sales strategist, speaker, and coach—to uncover the hidden reasons most sales teams underperform. From order-taking disguised as selling, to the lack of structured sales plans, Nick shares why so many businesses are leaving money on the table—and how to turn wasted effort into consistent revenue growth. 🎙 Key Highlig...
9 Sept 2025
The Sports Lessons That Build Better Recruiters and Stronger Sales Teams | Adam Holt
Recruitment isn’t just sales — it’s a sport. And like any sport, you can’t win without training. In this episode of Mastering Business Growth, Paul Fernandez sits down with Adam Holt, recruitment leader and sales strategist, to explore the lessons business can learn from sport. From resilience under pressure to the discipline of daily practice, Adam shares why talent alone isn’t enough in recruitment or sales — and how the best teams are built on coaching, preparation, and the ability to bo...
2 Sept 2025
From Fast Food to CEO: The Business Systems Lesson That Changed Everything | Diane Thomas
What can McDonald’s teach you about scaling a business? More than you think. In this episode of Mastering Business Growth, Paul Fernandez sits down with Diane Thomas—CEO, business leader, and former McDonald’s manager—to unpack the surprising lessons she carried from the fast-food giant into building and leading her own companies. From mastering systems and processes to hiring the right people and creating a culture that lasts, Diane reveals why simple rules learned on the restaurant floor ...
26 Aug 2025
Why Your Clients Are Really Buying YOU (And How to Use That to Grow) | Helen Tudor
They’re not buying your service — they’re buying YOU. Helen Tudor, business coach and strategist, joins Paul Fernandez on Mastering Business Growth to share why most entrepreneurs are going wrong when it comes to attracting clients. In a world where everyone is fighting for attention, Helen reveals why chasing more clients is often a trap — and how focusing on the right ones can completely transform your business. With years of experience helping founders clarify their positioning, align th...
19 Aug 2025
The Bold Decision That Turned Struggle Into Success | Holly Price
From battling through the toughest challenges in her career to making a leap that changed everything— this is the story of how one bold decision turned struggle into success. In this episode of Mastering Business Growth, Paul Fernandez sits down with Holly Price, a top-performing estate agent, to talk about taking risks, backing yourself, and building a career you love. Holly opens up about the pressures of working in a competitive industry, the moments of doubt she faced, and the pivotal d...
12 Aug 2025
Why AI Fails at Business Decisions | Professor Dan Franks
Dan Franks—professor, data scientist, and co-founder of Optify—joins Paul Fernandez to unpack one of the biggest misconceptions in business right now: AI doesn’t make decisions. Humans do. In this episode of Mastering Business Growth, Dan explains why over-relying on AI tools like ChatGPT and language models can lead to bad calls in business, especially when context, judgement, and trade-offs are involved. We dive into pricing optimisation, e-commerce growth, and how to combine AI with real...
5 Aug 2025
How Personal Tragedy Inspired a Brand That’s Saving Lives | Steve Willicot
Steve Willicot, founder of Uncle Matt’s Hats, joins Paul Fernandez to share the deeply personal story of how he turned heartbreak into a brand with purpose—one that’s starting conversations around mental health and saving lives. After losing his brother, Matt, to suicide during lockdown, Steve channelled his grief into creating a bold, purpose-driven e-commerce brand. Uncle Matt’s Hats isn’t just about premium headwear—it’s about breaking the silence on mental health, raising awareness, and ...
29 Jul 2025
Why Your Online Reputation Gets You Hired (Not Your Application)
Loren von Sternberg, Head of Support at Pro Recruitment Group, joins Paul Fernandez to reveal why your online reputation matters more than your CV—and how hiring has evolved in 2025. From the decline of traditional applications to the power of LinkedIn presence, Lauren shares insider tips on what recruiters really look for, how the recruitment landscape has changed post-COVID, and why personal branding is now a critical career tool. This episode dives deep into how to stand out in a candida...
22 Jul 2025
How To Use Your Personal Brand to Win Clients and Scale Fast
Sophie Milliken, award-winning entrepreneur, author, and investor, joins Paul Fernandez to share the surprising strategy that built her brand, filled her pipeline—and led to the successful exit of her first business. Forget cold outreach and paid ads. Sophie built authority, trust, and demand by showing up online and owning her personal brand. From landing speaking gigs and investor opportunities to building a visibility-focused consultancy from scratch, she proves that when people know you,...
15 Jul 2025
Why the UK Is Losing the Race in Robotics
Danielle Blake, robotics recruiter and headhunter at Lawrence Harvey, joins Paul Fernandez to unpack the uncomfortable truth: why the UK is falling behind in the global robotics race. From humanoid automation and autonomous vehicles to the tiny talent pools building this future, Danielle shares why Britain is lagging—and what it will take to catch up. With deep experience placing top talent across Europe and the US, she reveals why education isn’t keeping pace, which industries are booming,...
8 Jul 2025
The Ecom Trap - Why ROAS Doesn’t Mean You’re Winning
Will Anderson, founder of Growth Society and serial e-commerce entrepreneur, joins Paul Fernandez to share the raw, unfiltered story behind building multiple brands, and the painful lessons no one tells you. From growing a premium shaving business into a £60k debt hole to leading agency teams and finally launching a consultancy designed to fix what’s broken in ecom growth, Will has seen every side of the industry. In this candid conversation, he reveals why great ROAS doesn’t mean you’re pr...
24 Jun 2025
How AI Is (and Isn’t) Changing Recruitment
Kate Chandan, founder of Ethica Recruit and FMCG industry expert, joins Paul Fernandez to challenge everything you think you know about hiring in 2025. In a world where CVs are on life support, job boards are ineffective, and AI is reshaping recruitment, Kate offers a radically human approach to building high-performing teams. With a background at Heineken, Seabrook Crisps, and Fox’s Biscuits—and now three years running her own agency—Kate reveals why empathy, intuition, and business alignme...
17 Jun 2025
The Broken System No One Is Talking About
Tracey Field, author, education consultant, and estates strategy expert, joins Paul Fernandez to reveal what’s really going wrong behind the scenes in the UK’s school system—and how she’s helping fix it. With decades of experience across major government, charity, and royal projects, Tracey shares her unique journey from high-level leadership to launching her own consultancy at 55, rewriting the rulebook for how education estates are managed. From surviving remote posts in the Falklands to c...
3 Jun 2025
How To Be More Confident and Build a Magnetic Personal Brand
Jessica Paul, actor, screenwriter, and business coach, joins Paul Fernandez to share how she’s using personal branding to power business growth—on and off social media. From building a loyal audience on TikTok to working with top entrepreneurs on mindset and visibility, Jess breaks down how storytelling and energy shape success. 🎙️ Key Highlights: The truth about authenticity and personal branding How fear holds founders back—and how to work with it The four-step process to showing ...
Contact Mastering Business Growth
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Mastering Business Growth?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
