About Mastering Competitiveness in Pharma | By Trilations
In today’s rapidly shifting pharmaceutical landscape, competitiveness is more than just market share—it’s about differentiation, value creation, and strategic alignment between commercial and medical functions. In this podcast series, we bring together top executives to share how they benchmark success, optimize collaboration, and drive impact in a competitive market.
From Strategy to Execution: Why No One Wins Alone in Pharma with Jeremy Padbury, Global Commercial Strategy Director Oncology (GSK)
Jeremy Padbury, Global Commercial Strategy Director Oncology at GSK, joins Mastering Competitiveness to talk about execution, and why it matters more than ever. He shares how clear goals, aligned KPIs, and true global-to-local collaboration can help teams execute with confidence. The conversation dives into why competitiveness is a true team sport and how cross-functional collaboration enables faster adaptation and stronger global-to-local alignment.
This episode covers:
How to benchmark performance beyond traditional KPIs
How to use common language, metrics, and team alignment
Why cross-functional collaboration is the real “secret sauce”
How to make global-to-local collaboration an enabler, not a barrier
How simplicity, humility, and communication drive better execution
How to adapt in a fast-changing landscape
9 Oct 2025
Patient-Centered Launch Excellence – with Annie Curti, Launch Excellence Lead (Novartis)
Annie Curti, Director and Launch Excellence Lead at Novartis, brings over 15 years of experience in life sciences consulting and biopharma leadership. In this episode of Mastering Competitiveness, she shares what it takes to launch successfully in today’s complex pharma environment: from aligning cross-functional teams to defining the right success metrics and keeping patient needs at the center.
We discuss how launch teams can stay agile, balance global and local dynamics, and go beyond clinical differentiation to compete effectively from day one.
In this episode, we explore:
(03:37) How the healthcare stakeholder landscape is evolving
(08:08) Overcoming cross-functional collaboration challenges
(10:38) Reinventing the company with customer focus
(13:19) Enhancing patient-centric communication
(18:02) Exploring non-clinical competitive advantages
(20:20) Data-driven strategy and execution
(21:07) Competitiveness in pharma over the next 10 to 15 years
4 Sept 2025
The Strategic Role of Pharma Insights – with Koen Union (UCB)
Koen Union, Global Head of Market Research & Insights at UCB Biopharma, joins Trilations' CEO Johan Vermeiren and COO Claire Versluys to discuss how pharma insights teams can drive business impact through benchmarking, AI, and global-to-local planning.
15 Apr 2025
Winning in Pharma: How Commercial Strategy Fuels Competitive Success
Tim Talomie, VP Oncology Global Marketing at Merck, discusses how pharmaceutical companies can maintain competitiveness through differentiated commercial strategies and aligned teamwork in this interview.
14 Mar 2025
Beyond Innovation: How Medical Leadership Shapes Competitive Advantage in Pharma
Paul Burton, Chief Medical Officer at Amgen, explores how medical affairs significantly shapes corporate competitiveness and impacts patient-centric pharmaceutical strategies in this interview.
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