Uncover practical insights into how you can utilise Search and Content to grow enrollments for your university or college. Whether you work for a university, school or e-platform, this podcast will help you level up your marketing game and market your higher Ed. institution like never before.
If you’re looking for insights, strategies, tactics, and best practices to build a search presence toward enrollment growth in your higher ed institution, this podcast is for you.
Hosted by: Faton Sopa, and Gjergj Dollani
S1E6 - How to Improve Local SEO for Student Recruitment?
In this episode, Gjergj & I talk about how to improve Local SEO for student recruitment. Why is it important for higher education institutions, what can they do to start improving their local presence, how to address local SEO from a Content Marketing perspective and more.
2 Jun 2022
S1E5 - Link Building: Why Is It Important for Universities?
In this episode, Gjergj & I talk about Link Building and why it’s still important to do link building for universities and colleges. We discuss different link building strategies, how to create content that gets covered by other websites, how to measure the return on investment from link building and more.
9 May 2022
S1E4 - How to Drive Future Students Through Content Marketing?
In this episode, Gjergj & I talk about how to drive students through content marketing on search engines. How to decide about what content to write, analysing the wealth of existing content, building a content strategy that helps higher education institutions build trust and authority , and more.
26 Mar 2022
S1E3 - SEO vs PPC: Differences, Pros, Cons & an Integrated Approach
In this episode, Gjergj & me (Faton) talk about differences between SEO and PPC, Pros and cons and using an integrated approach. We talked about how to decide which strategy to use, what factors to consider, how to allocate budget and more.
14 Jan 2022
S1E2 - Demystifying SEO: Finding Prospective Students at the Search Bar
In this episode, Gjergj & me talk about SEO and how it fits within the overall marketing strategy for a higher education institution. We talked about branded vs non-branded searches, the student journey funnel, ranking in Google with content that answers students questions and more.
25 Nov 2021
S1E1 - Search Marketing: Building Your Search Visibility
In this episode, we talked to Gjergj about the importance of being present in search results and understanding the student's journey from research to enrolment. We also talked about the difference between SEO (organic traffic) and PPC (paid search traffic), and how to use both of them effectively.
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