Mastering Modern Selling

About Mastering Modern Selling

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics. In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers. By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry. Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

Publisher

Tom Burton, Brandon Lee, Carson V Heady

Category

business · education · technology

Language

en

Explicit

No

First episode

1 Oct 2022

Latest episode

25 Aug 2025

Latest episodes

140 episodes in the feed.

1. 

   25 Aug 2025

   MMS #144 with Nicholas Loise - Your Sales Playbook is More Valuable Than Any Rep

   Leave your comment In this episode of Mastering Modern Selling, Brandon and Tom are joined by Nicholas Loise, a seasoned sales strategist and founder of the Sales Performance Team. The conversation focuses on a critical truth in modern sales: your sales playbook can be a stronger long-term asset than any individual rep. Nicholas shares how businesses can build replicable, scalable processes that elevate performance across the team and outlast turnover. From coaching framewor...

2. 

   7 Aug 2025

   MMS #143 with Brandon Lee and Alice Heiman - The Roundtable Strategy That Opens Doors

   Leave your comment Welcome back to Mastering Modern Selling! In this kickoff episode, we bring back sales strategist Alice Heiman and Brandon Lee to talk about a strategy that’s been quietly transforming how sales conversations are started, the Roundtable Model. If cold calling and email are yielding diminishing returns, this episode is your roadmap to creating high-quality, high-conversion opportunities through intentional, peer-driven conversations. Brandon and Alice walk throug...

3. 

   26 Jun 2025

   MMS #142 - Entering the Revenue Zone in a Modern Sales Era

   Tom Burton discusses his Revenue Zone framework with Carson Heady, explaining how trust, demand, and technology empower sales teams to navigate the modern buyer's journey in this interview.

Who has been a guest on Mastering Modern Selling

Names identified in recent episode analyses. Showing up to five guests.

• Tom Burton
• Jake Mannino
• Bill McCormick

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

59,546

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 64 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

68

Social presence

0

YouTube

76

Engagement

77

Contact Mastering Modern Selling

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.