About Masters of Change: Conversations with Change Makers
Masters of Change: Conversations with Change Makers, is a podcast series by Retail Intelligence Platform Bizom, bringing you the strategies and insights by the brightest minds in the retail supply chain. This series highlights the tales of digital transformation of some of the biggest CPG companies in the world, for driving higher RTM performance and ROI.
Ep 10: Masters of Change: CK Sharma, Head of Sales Excellence, Orion India
Join us for an in-depth conversation on the evolution of India's packaged food industry! In this episode, Bizom's AVP of Customer Success, Ayush Saxena, sits down with Orion’s Head of Sales Excellence, CK Sharma, to explore Orion India’s inspiring journey—from its early days to becoming a major player in the market.In this podcast, they dive into:• Orion India’s Story: Discover how Orion carved its niche in India, the challenges of launching iconic products like Choco Pie, and the unique opportunities encountered in a diverse market.• Sales & Distribution Strategies: Learn about the innovative tactics that have driven Orion's success, including tailored approaches for urban versus rural markets and the impact of channel-specific distribution.• Competitive Edge: Hear firsthand how Orion differentiates itself amidst stiff competition, maintains product quality in a price-sensitive market, and continuously innovates to meet consumer demands.• Market Penetration & Expansion: Gain insights into the delicate balance between deep market penetration and broad expansion, with practical examples of how Orion has built lasting customer loyalty across regions.• 2025 and Beyond: Get a glimpse into future trends in the packaged food industry, Orion’s strategic plans for sustainability, and the evolving consumer preference for healthier options.• Expert Advice: Whether you’re an industry professional or an aspiring sales leader, benefit from CK Sharma’s seasoned advice on achieving excellence in the FMCG space.Tune in for a compelling discussion that blends rich industry experience with forward-thinking strategies—perfect for anyone interested in the future of sales and distribution in the FMCG world!#Bizom #FMCG #SalesExcellence #OrionIndia #CustomerSuccess #DigitalTransformation #SalesStrategies #Podcast #AIinSales #ChocoPie
29 Jul 2024
Ep 9: Secrets of United Breweries' Success
Discover how Perry Goes transformed United Breweries with cutting-edge strategies and tech-driven innovations. A must-listen for industry game-changers!
24 Jun 2024
SADAFCO amplifies Sales Efficiency with Bizom
Selling in a country that’s covered with more than 90% desert, requires an ecosystem that can withstand the sands of time. Saudi Arabia’s famous dairy business - Saudia Dairy & Foodstuff Company (SADAFCO) is innovating its sales and distribution engine with the power of RTM tech.
In our second conversation with leaders of SADAFCO, we delve into their journey of digital transformation and how the company is remolding the workforce with greater skills to be able to harness the power of Bizom’s RTM tech platform.
Join us in conversation with Pradeep Kumar Ojha - Sales Development & Execution Manager of Saudia Dairy to learn how the company is spearheading the force of retail intelligence to be at par with Saudi Vision 2030.
24 Jun 2024
Ep 8: SADAFCO amplifies Sales Efficiency with Bizom
Selling in a country that’s covered with more than 90% desert, requires an ecosystem that can withstand the sands of time. Saudi Arabia’s famous dairy business - Saudia Dairy & Foodstuff Company (SADAFCO) is innovating its sales and distribution engine with the power of RTM tech.
In our second conversation with leaders of SADAFCO, we delve into their journey of digital transformation and how the company is remolding the workforce with greater skills to be able to harness the power of Bizom’s RTM tech platform.
Join us in conversation with Pradeep Kumar Ojha - Sales Development & Execution Manager of Saudia Dairy to learn how the company is spearheading the force of retail intelligence to be at par with Saudi Vision 2030.
17 May 2024
Raising the wellness Bar with Yoga Bar
If you want to lift your wellness bar, you must hear this out! 💪
Watch Balram Bhattacharjee, VP-sales-India & South Asia at Yoga Bar, as he talks to Mehak Jaggi about his journey at Yoga Bar, the brand they have created, and how it has become one of the most sought-after healthy snacking brands 🥇.
He further explains the growth of the healthy snacking segment in India and the rising awareness of consumers about health and wellness 📈.
Don’t miss out on the fun of the “this or that” segment in the end 🎉.
Stay tuned and visit bizom.com to learn more about the changing retail scenario in the market 🌐.
Visit https://bizom.com/ and stay updated about the evolving retail landscape 🛍️.
17 May 2024
Ep 7: Raising the wellness Bar with Yoga Bar
If you want to lift your wellness bar, you must hear this out! 💪
Watch Balram Bhattacharjee, VP-sales-India & South Asia at Yoga Bar, as he talks to Mehak Jaggi about his journey at Yoga Bar, the brand they have created, and how it has become one of the most sought-after healthy snacking brands 🥇.
He further explains the growth of the healthy snacking segment in India and the rising awareness of consumers about health and wellness 📈.
Don’t miss out on the fun of the “this or that” segment in the end 🎉.
Stay tuned and visit bizom.com to learn more about the changing retail scenario in the market 🌐.
Visit https://bizom.com/ and stay updated about the evolving retail landscape 🛍️.
16 Apr 2024
EP 6: Unbundling ONDC
In this episode of Masters of Change, Bizom's Abdullah Khalid speaks to Abey Zachariah from the network expansion team at ONDC to understand what is ONDC, how is it going to change the game for businesses and what is in store for the future at ONDC.
They also delve into how internet has changed the trade and commerce operates around the world and how democratising commerce with ONDC can help develop and transform the way we deal with day-to-day business.
22 Jan 2024
Ep 5: AB InBev & Bizom Toasting to Digital Innovation
Join us in an enthralling episode where we delve into the world of Anheuser-Busch InBev (AB InBev) - a legacy in the brewing industry shaping the beer zeitgeist for over 800 years. As a global leader in the alcoholic beverage sector, AB InBev's renowned brands like Budweiser, Corona & Hoegaarden have captivated countless hearts across India, becoming synonymous with celebration and social camaraderie.
In this episode, we're thrilled to converse with Jishnu Gandhi, Associate Director - Digital Transformation and Analytics at AB InBev India. We'll uncover the fascinating narrative of AB InBev's journey in India, highlighting their commitment to innovation and their purpose of 'creating a future with more cheers.' Get an insider's perspective on how digital transformation is reshaping the industry and how AB InBev is leveraging technology to redefine consumer experience. Join us for this insightful exploration into the world of beers and bytes.
22 Dec 2023
Ep 4: SADAFCO unlocks RTM Excellence with Bizom
Serving more than 37,000 Customers every day, Saudia Diary and Foodstuff Company - SADAFCO has been nourishing Saudi Arabia since 1976. With the rich heritage of dairy production and an indestructible commitment towards quality, sustainability, and community growth spanning decades, SADAFCO delivers premium Dairy, Ice Cream, and Culinary products every day through more than 650 sales routes.
As one of the biggest dairy companies in the Kingdom of Saudi Arabia, SADAFCO is a pioneer in the GCC dairy industry, epitomizing quality excellence and tradition.
Now, continuing the path of innovation blended with tradition, the company is transforming its route-to-market to unlock new capabilities with technology that can set them on the path of unprecedented success for Vision 2030 and beyond.
In this episode of Masters of Change, Sales Director - Diogo Victoria and Shrikanth Andali - Global CIO of SADAFCO talk to Apoorv Jain from Bizom to share how the 47-year-old company is becoming future-ready to march ahead in the KSA market, against all odds.
To #UpgradetoBizom (https://www.youtube.com/hashtag/upgradetobizom) visit us at www.bizom.com!
15 Dec 2023
Ep 3: Ramani Ice Cream Company Scoops up Growth With Bizom
In India, ice cream transcends its role as a dessert; it's a cultural delight and a cherished part of life's sweet moments. From family celebrations to casual indulgences, ice cream is a flavorful companion that brings people together. Ramani Ice-cream Company has been serving happiness for over 50 years now.
In the episode of Masters of Change, Bizom's Shrey Tewari speaks to Anurag Ramani, Director of Ramani Ice-cream Company, about the company's evolution since 1970, when it was incorporated. They also speak about how Bizom is helping the company operate better and streamline their business and scoop up growth with the company.
15 Aug 2023
Ep 2: HealthKart Makes India Fitter With Bizom
India, the world’s most populated country, with 1.4 billion residents, is a country where nearly half the population is unhealthy. From malnourished children to adults unaware of deficiencies in their system, India has a myriad of health and nutrition problems. Taking care of your health has never been a part of this country’s education. And the first thing that comes to mind when one thinks of staying healthy is “It's expensive”.
But Indian-born HealthKart is now changing this by making health and nutrition affordable and accessible. Bridging the nutritional gaps with products that don’t pitch the pocket, the company is making preventive healthcare a way of life.
In this podcast, Arijit Sen - General Manager of HeathKart sheds light on how the concept of healthcare has evolved over the years and why it is becoming more and more important to embrace a healthy lifestyle. With nearly a decade’s experience in the health industry, Arijit will share his insights on how the behaviour of the consumer has changed over the years and which consumer segments focus on which type of healthcare.
In conversation with Prarabdh Mishra from Bizom, Arijit shares the growth story of HealthKart, which was founded in 2011 and how the brand has evolved over the decade in its mission to make healthcare a priority for Indians.
We also discuss how Healthkart is leveraging Retail Intelligence to evolve from its D2C model to build a more sustainable business and the importance of having efficient route-to-markets, for building that sustainability.
Arijit deep dive into the various retail intelligence tools HealthKart leverages to build a superior distribution ecosystem and be everywhere where the potential consumers are.
6 Jan 2022
Ep 1: Shell India Driving Growth With Bizom
Akanksha Neeraj, Head of E-commerce and Digital Transformation has been a part of Shell, India for 12 years wearing various hats, driving superior omnichannel growth.
In this podcast, Akanksha chats with Prarabdh Mishra, Regional Head at Bizom, about the innovative approach of digital transformation Bizom (https://bizom.com/) brought within Shell India, using intelligent retail tech solutions, helping Shell build a more sustainable future.
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5 ratings
Podcast Authority Score: 24 / 100
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25
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YouTube
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Engagement
60
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