Masters of Digital Transformation is a podcast from o9 Solutions dedicated to uncovering the best practices and most valuable learnings from the world’s leading change agents and community of global innovators who have successfully disrupted the status quo of their industries through the power of technology.
Hosted by Caleb Masters, each episode provides professionals working within digital transformation with actionable insights from today’s greatest thought leaders to guide and accelerate their journeys.
Cracking the Code: Strategies for Achieving Growth Targets Amidst Consumer Complexity With Francisco Crespo
According to PwC (https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html), nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. The increasingly sophisticated consumer, along with these heightened expectations, is changing the way business leaders think about how to approach growth strategies.
Simply relying on the traditional levers of promotion is not enough to win the customer’s attention. With Ernst and Young (https://assets.ey.com/content/dam/ey-sites/ey-com/en_us/topics/strategy/ey-can-smarter-pricing-and-promotion-reduce-the-emphasis-on-discounting.pdf) reporting that around 70% of trade promotions lose money, it is clear that as business becomes increasingly complex and unpredictable, the separation of planning and execution functions can help provide clarity through a more holistic view of growth for promotional activities, pricing strategies, and assortment planning.
How can businesses untangle planning from execution to reach consumer expectations and achieve their growth targets in the new year?
In this episode, host Caleb Masters is joined by Francisco Crespo, former Chief Growth Officer at The Coca-Cola Company, to discuss:
His career journey to becoming the Chief Growth Officer at The Coca-Cola Company.
Why increasing consumer expectations are adding to the complexity of today's growth marketing efforts.
The importance of combining integrated planning with focused execution to achieve growth targets.
How to overcome the hurdles of optimizing your business through revenue growth management opportunities.
29 Nov 2023
Enhancing Supply Chain Resilience Through Supplier Collaboration with Joerg Hellwig
In today’s dynamic business environment, successful collaboration with suppliers is essential. However, this is no small feat. According to McKinsey & Company (https://www.mckinsey.com/industries/industrials-and-electronics/our-insights/reimagining-industrial-supply-chains), auto manufacturers, on average, have around 250 tier-one suppliers and up to 18,000 total suppliers across the entire value chain. Aerospace manufacturers have an average of 200 tier-one suppliers and 12,000 across all tiers, and technology companies have an average of 125 tier-one suppliers and more than 7,000 across all tiers.
How should you approach aligning and collaborating with your suppliers to ensure a resilient supply chain?
In this episode, host Caleb Masters and Joerg Hellwig, an investor and the former Chief Digital Officer at LANXESS, discuss:
His career journey to becoming Chief Digital Officer at LANXESS and his latest ventures as an investor
Why it’s important to align production plans across suppliers and multiple tiers
The importance of including suppliers and customers in the IBP process
How to filter relevant risk signals from suppliers to generate actionable insights
15 Nov 2023
Design Thinking: The Secret Sauce for Seamless Tech Adoption with Robert Weltevreden
According to McKinsey (https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/successful-transformations), 67% of businesses that attempt digital transformations fail to achieve the maximum financial benefits from their original goals.
Forbes cites (https://www.forbes.com/sites/allbusiness/2023/09/08/5-digital-transformation-challenges-and-how-small-businesses-can-overcome-them/?sh=5a281a215320) a lack of shared vision, accountability, and innovation as key contributors to these failures. Ensuring that large-scale digital transformations deliver the desired long-term impact remains an immense challenge.
How can today’s technology leaders ensure their digital and cultural transformations stick?
In this episode of Masters of Digital Transformation, Robert Weltevreden, the former head of technology at Novartis, joins host Caleb Masters to discuss:
His career journey to becoming a member of the Novartis Exec Team as Head of Customer & Technology Solutions (responsible for Business Services & Digital Transformation)
The common hurdles to achieving a successful digital transformation and widespread new tech adoption
How design thinking and the “pyramid of change” can enhance the end-user experience and enable successful implementations
The importance of working with partners to ensure a successful implementation
Inside a recent episode
Elevating IT Leadership From Order Taker to Strategic Business Partner with Rhonda Vetere
Published 1 Nov 2023 · Transcript excerpt
[…] Everything has shifted with technologies. It's going to become, I mean, you don't want to become obsolete. Time is of the essence, cost cutting, how you do things more efficiently. And you need that seat at the table so you can be in the room to make decisions and bring your point of view. […]
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