If you're an e-commerce brand and need help understanding how to best leverage the Amazon marketplace to grow your sales and your impact, then you've come to the right place. The Masters of Marketplace podcast is a show for business owners and entrepreneurs who need help navigating the murky waters of the Amazon marketplace. Selling on Amazon isn't easy, but it's become necessary to most businesses to survive in the ever growing ecommerce and online buying world. Kathleen Kobel has been mastering the Amazon marketplace for the past 10 years and has helped hundreds of businesses launch and grow their brands on Amazon. Join her every Tuesday to hear tips, strategies and advice from her direct experience managing multiple brands while teaching everything she knows in her online membership program. Show notes and resources can be found at www.MastersOfMarketplace.com.
27: Amazon Changes Because of COVID-19 and How You Can Help
Small businesses have been shut down. Millions of people have been ordered to stay at home. We are living through history in the making as we experience the global pandemic known as COVID-19.
Last week, Amazon announced that they would no longer accept items other than household staples, groceries, medical supplies and other high demand products at its warehouses until at least April 5th. Tune in to learn what you can do to ensure your business doesn’t collapse amidst this crisis.
Amazon surprisingly announced last week that it will no longer accept other items than household staples, groceries, medical supplies and other high demand products at its warehouses until April 5th.
The new policy is the eCommerce giant’s reaction to the coronavirus pandemic. This will immediately affect millions of Amazon third-party sellers and vendors.
There have been lots of small businesses that are forced to shut down - restaurants, bars, gyms, indoor sporting centers and many more….
We ALL are affected by this coronavirus outbreak in one way or another and the best thing to do now is to try to stay optimistic and do the best we can to focus on the positive.
In this episode of the Masters of Marketplace podcast Kathleen recommends what FBA sellers should be doing since the new policy, which categories are being prioritized by Amazon and how everyone could support small and local businesses. She is also revealing what her family is doing during the COVID-19 outbreak, what fun things to do while social distancing and if there is any good news about being in a pandemic situation.
You don’t want to miss this interesting episode! So, let’s tune in!
Show notes at http://www.mastersofmarketplace.com/27
17 Mar 2020
26: Creating a Contingency Plan for Your Amazon Store
The world is on fire! The WHO has already declared Coronavirus COVID-19 a pandemic and some countries are on lockdown because of it. It’s affecting people’s lives and businesses from all different angles.
From a business perspective what would you do when something like this happens? Especially when it’s something completely outside of your control?
Does your business have a backup plan for when the unexpected happens? It’s difficult to know how to begin developing a backup plan without some guidance and there isn’t a one-size-fits-all rule.
This week’s episode theme of the Masters of Marketplace podcast is very hot as Kathleen is going to discuss the importance of creating a contingency plan for your Amazon business, why you should implement one and how to take the right actions.
She is revealing some of the most common scenarios you should be prepared for to ensure your business will continue to run and thrive, despite unforeseen circumstances that could become business breakers if not taken care of and planned for properly.
Tune in to get to know the full breakdown and learn what steps you as an Amazon seller should take to establish a sustainable and successful thriving business.
Show notes at https://www.mastersofmarketplace.com/26 (https://www.mastersofmarketplace.com/26)
10 Mar 2020
25: Should You Sell on Amazon Seller or Amazon Vendor?
As an online business owner you’ve already decided to expand your business by selling products on Amazon. And now you have to decide whether you should sell on Amazon Seller or Amazon Vendor.
But what are the differences between the two Amazon selling models and what’s most important: Which one will best suit your business?
Making the right decision could be very confusing especially if you are new to Amazon and still haven’t yet launched your product.
But don’t get stuck because we are here to help. Listen to this interesting episode of the Masters of Marketplace podcast and let Kathleen share with you the fundamental differences between the two methods of selling and their key benefits and drawbacks.
Kathleen discusses which way to go if you want to be more in control over your product, if you own a large or a small brand, or if you want to maximize your sales. Tune in to find out the full breakdown and check out what Amazon platform Kathleen recommends you should be selling on and why.
Show notes at https://www.mastersofmarketplace.com/25.
If you’re looking for additional help and support with growing your business on Amazon, considering joining the Masters of Marketplace membership here: https://www.MastersofMarketplace.com/join.
This membership takes you step-by-step through the process of selling on Amazon, from creating beautiful, optimized product listings to launching and marketing your store, and trainings you and/or your employees to expertly navigate the Amazon marketplace so that your business can operate at its full potential.
PLUS you’ll get direct access to Kathleen through weekly office hours and become part of an amazing community of other like-minded business owners who will help guide and support you through this exciting journey.
Check it out here at https://www.MastersofMarketplace.com/join (https://www.mastersofmarketplace.com/join).
Show notes at https://www.mastersofmarketplace.com/25.
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