Welcome to the Matchmaker Mentor Podcast, hosted by Arlene Washburn for aspiring and established matchmakers committed to building ethical, credible, and sustainable businesses.
Each episode explores what it takes to operate responsibly in a profession built on trust. Through candid conversations with matchmakers, industry leaders, experts, and innovators, we examine the business practices, ethical responsibilities, psychological insights, and emerging technologies shaping the professional modern matchmaking industry.
Expect practical guidance, honest discussions, and informed perspectives o
EP 12. From Visibility to Conversations: LinkedIn for Professional Matchmakers with Natasha Walstra
LinkedIn visibility has little value if it never develops into meaningful professional conversations.
In this episode of the Matchmaker Mentor Podcast, Arlene Washburn speaks with LinkedIn strategist Natasha Walstra about how professional matchmakers can use LinkedIn to strengthen their credibility, build relationships, and create new business opportunities without spending all day on the platform.
Natasha explains how to make your profile sound like you, communicate what distinguishes your work, and use content to help the right people know, like, and trust you. She also shares practical ways to turn profile views, likes, comments, and new connections into natural, low-pressure conversations.
In this episode, you’ll learn:
Which parts of your LinkedIn profile deserve immediate attention
How to create content from real conversations and professional experience
Why personal profiles often outperform company pages
How to follow up with people who view, follow, or interact with your content
How to avoid “pitch-slapping” new connections
When Sales Navigator may be useful
How to establish a sustainable LinkedIn routine
Which indicators show whether your LinkedIn activity is producing business conversations
Download the complimentary episode handout:
https://member.getrealgetlove.com/natasha-linkedin-handout (https://member.getrealgetlove.com/natasha-linkedin-handout)
Watch the episode on YouTube:
https://youtu.be/JyENFoh1Q44 (https://youtu.be/JyENFoh1Q44)
Professional education for established matchmaking businesses:
https://lovepromastermind.com (https://lovepromastermind.com/)
Independent ethics and compliance standards for the professional modern matchmaking industry:
https://imcboard.org (https://imcboard.org/)
Educational Use Disclaimer: The information shared in this episode and its accompanying resources is provided for general educational and informational purposes only. It is not legal, financial, tax, or other professional advice.
21 Aug 2026
EP11. Want more visibility for your matchmaking business without spending a fortune on PR?
In this episode of the Matchmaker Mentor Podcast, Arlene Washburn sits down with PR expert Simone Suter to break down how professional matchmakers can use podcasts, media opportunities, and consistent outreach to build credibility and become more discoverable.
Simone shares her six-step Publicity Rockstar method, including how to clarify your message, identify the right niche media opportunities, pitch yourself effectively, and create a weekly PR routine you can actually maintain.
They also explore the changing relationship between PR and Generative Engine Optimization (GEO). As potential clients increasingly turn to AI tools for recommendations and research, your digital authority extends far beyond what you publish on your own website and social channels.
In this conversation, you'll learn:
Why niche podcasts may provide more long-term value than a brief television appearance
How third-party media coverage can strengthen your authority and digital footprint
What the Visibility Triangle means for your PR strategy
How to identify podcasts and media outlets that reach the people you actually want to reach
How to build a repeatable pitching routine instead of approaching PR sporadically
Why long-form interviews can continue working for your business long after they're published
How PR, search visibility, and AI-powered discovery are beginning to intersect
If you're a professional matchmaker who wants to become better known for your expertise, this episode offers a practical approach to building visibility without treating PR as something reserved for large companies and celebrities.
Connect with Simone
https://www.skool.com/ai-visibility-lab/about
https://simonesauter.com
https://www.linkedin.com/in/simonesauter/
Subscribe to the Matchmaker Mentor Podcast for conversations about building, operating, and growing a professional matchmaking business.
Connect with Arlene Washburn
Arlene Washburn is an ethical matchmaking advocate, educator, and host of the Matchmaker Mentor Podcast, helping professional matchmakers build stronger businesses through education, implementation, professional standards, and innovation.
Love Pro Mastermind Academy:
https://lovepromastermind.com (https://lovepromastermind.com)
YouTube — Matchmaker Mentor:
https://www.youtube.com/@MatchmakerMentor (https://www.youtube.com/@MatchmakerMentor)
LinkedIn:
https://www.linkedin.com/in/arlenewashburn (https://www.linkedin.com/in/arlenewashburn)
7 Jun 2026
EP10. YouTube for Matchmakers: Turn Videos Into Paying Clients (Not Just Views)
🎁 Download the Matchmaker's YouTube Guide to follow along with the episode:
https://member.getrealgetlove.com/frm/yFANDkUMRFrXnmcJ (https://member.getrealgetlove.com/frm/yFANDkUMRFrXnmcJ)
Most matchmakers know they should be creating content—but very few are using YouTube strategically to build trust, educate prospects, and generate qualified client inquiries.
In this episode of the Matchmaker Mentor Podcast, Arlene Washburn sits down with YouTube growth strategist Vicki O'Neill to discuss how matchmakers can use YouTube as a client acquisition tool rather than simply a place to store videos.
Together, they break down:
Why YouTube is a trust-building platform for matchmakers
Shorts vs. long-form content and when to use each
How to create videos that attract qualified prospects
Thumbnail and title strategies that increase clicks
Using lead magnets to convert viewers into subscribers and clients
Common mistakes that limit channel growth
Building a content strategy around the questions your clients already ask
Whether you're starting from scratch or looking to improve an existing channel, this episode provides practical strategies for creating evergreen content that continues working for your business long after it's published. Based on the discussion in the episode transcript.
Contact Vicki O'Neill: https://www.linkedin.com/in/vickioneill/
Connect with Arlene
Love Pro Mastermind Academy:
Love Pro Mastermind Academy (https://lovepromastermind.com?utm_source=chatgpt.com)
International Matchmaking Compliance Board: International Matchmaking Compliance Board (https://imcboard.org?utm_source=chatgpt.com)
Subscribe to the Matchmaker Mentor Podcast for weekly conversations focused on ethical leadership, business growth, and professional excellence in matchmaking.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 8 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
16
Social presence
0
YouTube
0
Engagement
0
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Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Matchmaker Mentor Podcast
Who hosts Matchmaker Mentor Podcast?
Arlene Washburn host the show. Published by Arlene Washburn.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Matchmaker Mentor Podcast take guests?
Yes. Guests have been identified in episode analyses.
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