In this podcast, Brenda Hetrick, CRO of Matrix shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling. Listen in as Brenda interviews key industry leaders that are not only deep in the trenches of the evolution, but integral and influential to driving it forward in the Matrix Means Media podcast.
CANDID CONVERSATION SERIES- EPISODE 13: MEDIA AD SALES TRANSFORMATION
Listen in to this special candid conversation event talking about how media technology partnerships are transforming the media advertising marketplace. National rep firm, CoxReps, alongside broadcasters Graham Media Group, Gray Television, and Hearst Television recently announced a new partnership with Matrix Solutions to accelerate the development of its Media Sales Gateway. What does that mean for the industry-at-large and how can we leverage similar collaborations to further automate advertising convergence. Find out as Mark Gorman (CEO, Matrix Solutions), moderates with speakers Ann Hailer (President, CoxReps), Al Lustgarten (SVP Technology & Information Services, Hearst Television), Karen Youger (SVP Sales Operations, Gray Television), and Stephanie Slagle (VP & CIO, Graham Media Group). Don’t forget to catch the pre-game conversation with Mark Gorman and Matrix President, Brenda Hetrick, before the Candid Conversation kicks off!
18 Jan 2022
SPECIAL EDITION CASE STUDY: MONARCH VIEWPOINTS-TRANSITIONING TO THE MONARCH PLATFORM
Listen in to this special podcast edition where Matrix’s own Sandy Gardner met up with Michael Spiesman, VP of Sales and Marketing for Allen Media Broadcasting and Heartland Media Group, and two Account Executives (AE’s) from WLFI, Lafayette Indiana, Thomas Steiner and Ron Schuessler, to chat about Matrix’s media-specific CRM and Sales Intelligence ad-sales platform, Monarch (https://www.matrixformedia.com/monarch?hsLang=en), how it fits into the daily life of an AE, and the benefits that come from using the platform.
24 Sept 2021
CANDID CONVERSATION SERIES- EPISODE 12: AD-SUPPORTED STREAMING TV FTW
Listen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise and widespread penetration of ad-supported streaming television offerings as well as how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. Brenda Hetrick (CRO, Matrix Solutions) moderates and is joined by Michael Teicher (CRO, E.W. Scripps), Ian Donnelly (Mgr, Ad Operations, Cinedigm), and Raoul Marinescu (Pres., Streaming Sales, Local Now/ Entertainment Studios). Also, catch the pre-game conversation with Brenda Hetrick and Matrix CEO, Mark Gorman, before the Candid Conversation kicks off!
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