Matthew Alexander Podcast

About Matthew Alexander Podcast

Conversations with people who inspire me discussing everything around entrepreneurship, content creation and self-development.

Publisher

Matthew Alexander

Category

business

Language

en

Explicit

No

First episode

16 Apr 2024

Latest episode

23 Feb 2025

Latest episodes

17 episodes in the feed.

1. 

   23 Feb 2025

   #12: Unlocking Content Industry Secrets - Aidan Tobias, Gustav Franke-Matthecka & Matthew Berti

   In this episode I sat down with three Cape Town industry legends in Aidan Tobias - owner of The Studio in Cape Town, Gustav Franke-Matthecka - a wedding videography specialist & Matthew Berti - a photography savant and creative jack of all trades. We discussed their different career journeys into content creation, industry best practices and gatekeeping in the creative world. Chapters: 00:00:00 Introduction 00:03:25 Guest Intros and Backgrounds 00:07:33 Movie Talk and Inspiration 00:13:15 Early Career Reflections 00:17:10 Pricing Photo vs. Video 00:18:34 Matthew's Photography Journey 00:23:23 Aiden's Early Career 00:33:18 Studio Maintenance and Challenges 00:37:47 Soundproofing and Studio Enhancements 00:39:06 Studio Pricing and Accessibility 00:41:44 Wedding Videography and Crew Size 00:45:00 Pricing Based on Client 00:55:03 Burnout and Finding Balance 00:57:29 Seasonal Work and Industry Partners 01:00:01 Gender Dynamics in the Wedding Industry 01:02:03 Gatekeeping and Sharing Knowledge 01:03:51 Workshops and Continuing Education 01:07:08 Gustav's Workshop Experiences 01:08:50 Teaching and Remembering Fundamentals 01:10:27 Multiple Revenue Streams and Inflation 01:12:09 Photo vs. Video in Weddings 01:15:45 International vs. Local Work 01:25:30 Technical Errors and "Burnout" 01:27:24 Connecting with People 01:37:19 Burnout and Self-Care 01:49:27 Future Aspirations More of Aidan: Instagram: https://www.instagram.com/aidantobias/ The Studio: https://www.instagram.com/thestudiocpt/ TikTok: https://www.tiktok.com/@aidantobias More of Gustav: Instagram: https://www.instagram.com/gustavfrankecinematography/ TikTok: https://www.tiktok.com/@gustavfrankeweddingfilms YouTube: https://www.youtube.com/@gustavfrankecinematography More of Matthew: Instagram: https://www.instagram.com/matty.snaps/ TikTok: https://www.tiktok.com/@matty.snaps YouTube: https://youtube.com/@mattysnaps?si=ONqd7z11bxTCCm5G More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_ Production Company: https://www.mattcc.com/ Tech Platform: https://www.curatedforyou.co.za/

2. 

   20 Jan 2025

   #11: Is the Film Industry Changing? - Adam Hansen, Alex Ortscheit & Stark Lui

   In this episode I was joined by Adam Hansen & Alex Ortscheit, along with returning guest and co-host for this episode, Stark Lui. We had an interesting discussion about how the traditional film industry is changing under pressure from the influx of social media centered content. We also chatted about Adam & Alex’s methods of producing their work and their best tips for collaborating and working together. Chapters: 00:00:00 – Intro 00:02:25 – Film School Origins & Defining Roles 00:11:50– Social Media’s Influence & Film Industry 00:24:47 – Practical Effects vs. CGI & Technology 00:34:26 – Burnout, Hustle Culture & Balancing Work 00:40:54 – Director–DOP Dynamics & Problem-Solving 00:53:47 – Deep Dive: Filming the “Shallow Graves” Music Video 01:38:14 – Industry Paths, Showreels & Breakthroughs 02:12:00 – Gear Choices: Big vs. Small Crews 02:17:15 – Breaking Into Narrative Filmmaking 02:27:39 – Future Goals & Aspirations More of Adam Hansen: Instagram: https://www.instagram.com/planetadim/ (https://www.instagram.com/planetadim/) LinkedIn: https://www.linkedin.com/in/adam-hansen-0083b516b/ (https://www.linkedin.com/in/adam-hansen-0083b516b/) More of Alex Ortshceit: Instagram: https://www.instagram.com/alex_ortscheit/ (https://www.instagram.com/alex_ortscheit/) Website: https://alexortscheit.myportfolio.com/work (https://alexortscheit.myportfolio.com/work) IMDb: https://www.imdb.com/name/nm9175837/ (https://www.imdb.com/name/nm9175837/) More of Stark Lui: Instagram: https://www.instagram.com/stark_lui/ (https://www.instagram.com/stark_lui/) YouTube: https://www.youtube.com/@starklui8259 (https://www.youtube.com/@starklui8259) More of Me: Instagram: https://www.instagram.com/mattalexander2 (https://www.instagram.com/mattalexander2) TikTok: https://www.tiktok.com/@mattalexander_ (https://www.tiktok.com/@mattalexander_) LinkedIn: https://www.linkedin.com/in/mattalexander2 (https://www.linkedin.com/in/mattalexander2) X: https://twitter.com/mattalexander99 (https://twitter.com/mattalexander99) YouTube: https://www.youtube.com/@mattalexander_ (https://www.youtube.com/@mattalexander_) Production Company: https://www.mattcc.com/ (https://www.mattcc.com/) Tech Platform: https://www.curatedforyou.co.za/ (https://www.curatedforyou.co.za/)

3. 

   3 Jan 2025

   #10: The journey creating Versus Socks - Hanno Lategan & Jurgens Uys

   For this episode I’m joined by two inspiring entrepreneurs and the visionaries behind the brand of Versus Socks, Hanno Lategan and Jurgens Uys. It’s been so amazing to watch their company over the last few years. In preparation for this chat I was looking at some of their company statistics and I couldn’t quite believe how quickly everything is moving. Over 4 million pairs sold, over 3500 glowing customer reviews on their website, 1000 unique patterns, 50 + team members and a couple of their own stores, not to mention seeing Versus Socks everywhere at Sportsman's Warehouse, Total Sports and nearly every cycle shop in the country. Chapters: 00:00 – Intro 00:01:15 - Cycling Roots & Early Brand Evolution 00:13:13 – In-House Content & Building Community 00:16:37 – Hosting Events & Helicopter Highlights 00:24:14 – Versus Run Crew 00:28:21 - Building an International Enterprise and Brand Collaborations 00:38:20 – Breaking into Major Retailers 00:42:15 – Team Culture & Hiring 00:57:45 – Quality, Tech & Innovation 01:17:07 – Advice for Entrepreneurs 01:20:05 – Wrap-Up & Thanks More of Versus: Instagram: https://www.instagram.com/versussocks/ (https://www.instagram.com/versussocks/) TikTok: https://www.tiktok.com/@versussocks (https://www.tiktok.com/@versussocks) YouTube: https://www.youtube.com/@versus_socks (https://www.youtube.com/@versus_socks) Website: https://versussocks.com/ (https://versussocks.com/) LinkedIn: https://www.linkedin.com/company/versus-socks/ (https://www.linkedin.com/company/versus-socks/) More of Hanno: Instagram: https://www.instagram.com/hannolategan (https://www.instagram.com/hannolategan) TikTok: https://www.tiktok.com/@hanno.lategan (https://www.tiktok.com/@hanno.lategan) LinkedIn: https://www.linkedin.com/in/hannolategan/ (https://www.linkedin.com/in/hannolategan/) Strava: https://strava.app.link/yAmoh30PQPb (https://strava.app.link/yAmoh30PQPb) More of Jurgens: Instagram: https://www.instagram.com/jurgensuys1/ (https://www.instagram.com/jurgensuys1/) TikTok: https://www.tiktok.com/@jurgensuys7 (https://www.tiktok.com/@jurgensuys7) LinkedIn: https://www.linkedin.com/in/jurgens-uys-58b175159/ (https://www.linkedin.com/in/jurgens-uys-58b175159/) Strava: https://strava.app.link/5P2YD8XPQPb (https://strava.app.link/5P2YD8XPQPb) More of Me: Instagram: https://www.instagram.com/mattalexander2 (https://www.instagram.com/mattalexander2) TikTok: https://www.tiktok.com/@mattalexander_ (https://www.tiktok.com/@mattalexander_) LinkedIn: https://www.linkedin.com/in/mattalexander2 (https://www.linkedin.com/in/mattalexander2) X: https://twitter.com/mattalexander99 (https://twitter.com/mattalexander99) YouTube: https://www.youtube.com/@mattalexander_ (https://www.youtube.com/@mattalexander_) Production Company: https://www.mattcc.com/ (https://www.mattcc.com/) Tech Platform: https://www.curatedforyou.co.za/ (https://www.curatedforyou.co.za/)

4. 

   1 Jan 2025

   Moment #4: Building a new diet - Carnivore Experience - James Freemantle

   James Freemantle is a jack of all trades and a master of many. He has a wide array of skillsets, including social media influencer, fitness fanatic, reality TV star and a marketing genius. James is an entrepreneur and the founder of FMG Digital. Above all, James is a close friend of mine who inspires me daily to become a better version of myself and is someone I that know adds tremendous value to everyone he interacts with. This is an extract from our longer interview segment, where James specifically discussed how he has experimented with various diets, more recently focusing on the carnivore diets and various biohacking methods. More of James: Instagram: https://www.instagram.com/jayfreemantle_ FMG Digital: https://fmg-digital.com More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_ Production Company: https://www.mattcc.com/ Tech Platform: https://www.curatedforyou.co.za

5. 

   29 Dec 2024

   #9: Cycling 13 000km from Cairo to Cape Town - Florence Ryan

   My guest for this episode is Florence Ryan, a travel and adventure filmmaker creating content that she shares on YouTube and on her Instagram account, @noflomo. Flo recently completed an epic 16 month journey across Africa from Cairo to Cape Town, titled Project Africa. We discussed her build up to the journey, the challenges along the way and Flo’s approach to filmmaking. If you were ever making any excuses to document your travels, this will 100% eliminate any excuses. Chapters: 00:00 – Teaser 00:53 – Guest Introduction & Project Africa 01:40 – Childhood Videos & Early YouTube Experiments 04:48 – University Vlogs & Finding Her Style 11:37 – Growing Up in Senegal & Love for Africa 13:40 – Why Cycle Across Africa? 15:50 – Gear Choices & On-the-Road Realities 20:00 – Scary Moments: Bandits, Guns & Instinct 25:25 – Filming Discreetly & Authentic Storytelling 26:50 – Language & Cultural Connections 31:45 – Egypt’s Pollution & Police Restrictions 41:50 – War in Sudan & Emotional Ties 44:45 – Clay Pots & Community Water in Sudan 46:50 – Uganda, Meme Culture & Taboo Topics 54:38 – Physical & Mental Challenges on the Road 1:00:40 – Summiting Kilimanjaro 1:06:30 – Traveling in a Group & Conflict Resolution 1:13:05 – Creative Influences & Lonely Hours of Editing 1:19:32 – Backing Up Terabytes of Footage on the Road 1:22:17 – Post-Trip Reflections & Future Adventures 1:28:20 – Wrap-Up & Final Thoughts More of Guest: Instagram: https://www.instagram.com/noflomo/ (https://www.instagram.com/noflomo/) TikTok: https://www.tiktok.com/@noflomo (https://www.tiktok.com/@noflomo) YouTube: https://www.youtube.com/@FlorenceRyan (https://www.youtube.com/@FlorenceRyan) More of Me: Instagram: https://www.instagram.com/mattalexander2 (https://www.instagram.com/mattalexander2) TikTok: https://www.tiktok.com/@mattalexander_ (https://www.tiktok.com/@mattalexander_) LinkedIn: https://www.linkedin.com/in/mattalexander2 (https://www.linkedin.com/in/mattalexander2) X: https://twitter.com/mattalexander99 (https://twitter.com/mattalexander99) YouTube: https://www.youtube.com/@mattalexander_ (https://www.youtube.com/@mattalexander_) Production Company: https://www.mattcc.com/ (https://www.mattcc.com/) Tech Platform: https://www.curatedforyou.co.za/ (https://www.curatedforyou.co.za/)

6. 

   25 Dec 2024

   Moment #3: How to Build Discipline into Your Life - James Freemantle

   James Freemantle is a jack of all trades and a master of many. He has a wide array of skillsets, including social media influencer, fitness fanatic, reality TV star and a marketing genius. James is an entrepreneur and the founder of FMG Digital. Above all, James is a close friend of mine who inspires me daily to become a better version of myself and is someone I that know adds tremendous value to everyone he interacts with. This is an extract from our longer interview segment, where James specifically discussed how incorporates discipline into his daily life through habit stacking. More of James: Instagram: https://www.instagram.com/jayfreemantle_ FMG Digital: https://fmg-digital.com More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_ Production Company: https://www.mattcc.com Tech Platform: https://www.curatedforyou.co.za/

7. 

   24 Dec 2024

   08: Printing Photos & Creator Meetups - Josh Heldsinger, Molly Blue & Shane Sonder

   I was privileged to welcome Josh Heldsigner, Molly Blue and Shane Sonder for my 4th edition of my Creator Session discussions. We chatted through a variety of concepts around photography, starting our journeys into content creation and what fuels the creative process. Chapters: 00:00:00 - Intro and Welcoming 00:01:27 - The Bucket Shot and Fog Chase 00:06:10 - The Art of Photo Printing 00:11:11 - Starting The Creator Photo Walk Community 00:17:20 - Being Comfortable in Front of the Camera 00:29:10 - Covering Festivals & Events 00:36:30 - Gear Choices 00:41:50 - How Does a Film Camera Work 00:52:45 - Shane's Starting Camera & Photography Journey 00:57:00 - Hidden Paradise & Creators Photo Walk 01:12:28 - Creative Education 01:29:45 - Client Summer vs Winter Seasons 01:36:53 - Photography as a Business 01:40:40 - Post-Production Workflows for Photography 01:55:20 - What Inspires Your Creativity 02:02:45 - Outro More of Josh: Instagram: https://www.instagram.com/joshheldsinger/ TikTok: https://www.tiktok.com/@joshheldsinger YouTube: https://www.youtube.com/@joshheldsinger4775 Creator Photo Walk: https://www.instagram.com/creatorsphotowalk/ Website: https://www.joshheldsinger.com/ More of Molly: Instagram: https://www.instagram.com/itsmollyblue/ or https://www.instagram.com/shotbymollyblue/ TikTok: https://www.tiktok.com/@itsmollyblue YouTube: https://www.youtube.com/@mollyblue2857 More of Shane: Instagram: https://www.instagram.com/sonder_captures/ TikTok: https://www.tiktok.com/@sondershane Hidden Paradise: https://www.instagram.com/hidden_paradise_ct/ More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_ Production Company: https://www.mattcc.com/ Tech Platform: https://www.curatedforyou.co.za/

8. 

   18 Dec 2024

   Moment #2: How to prepare for a 70.3 Iron Man - James Freemantle

   James Freemantle, founder of FMG Digital, shares his habits and preparation strategies for completing a 70.3 Iron Man, revealing the mindset and discipline required to push beyond physical limits.

9. 

   13 Dec 2024

   #7: Content, Clients & Bone Scalpels - Michael Faraday, Michael Kopp & Stark Lui

   Matthew Alexander sits down with Michael Faraday, Michael Kopp, and Stark Lui to discuss their journeys into content creation, sharing insights on gear, client relationships, and work-life balance as freelancers.

10. 

    11 Dec 2024

    Moment #1: Goggins Challenge - 4 Miles every 4 Hours for 2 Days - James Freemantle

    James Freemantle, founder of FMG Digital, shares his mental and physical preparation for the Goggins Challenge, a 48-hour endurance test of running 4 miles every 4 hours.

11. 

    30 Oct 2024

    #6: Travelling Through Africa With A Bicycle - Roberto Helou

    Roberto Helou is a filmmaker, adventurer and storyteller who recently completed a cycle tour across Africa from Cairo to Cape Town, titled Project Africa. He’s travelled to 44 countries and counting and has amassed quite a few fans along the way, with thousands of followers on Instagram, YouTube and TikTok. He documents humanitarian efforts through his content as well, producing unseen documentary content in a very unique style. We chatted about his adventures after meeting for a hike up Lions Head and a game of Padel in Cape Town. Rob has an unquenchable thirst for adventure and I cannot wait to see where his travels take him. Chapters: 0:00 - Intro 1:03 - Padel Sports and Hiking Routine 1:53 - Nomadic Lifestyle and Cape Town 3:10 - Rob’s Early Technology Experiences 6:18 - Environmental Impact and Studies 13:38 - Cultural Experiences and Language Skills 16:50 - Quarter-Life Crisis and Project Africa 35:14 - Cycling Through Africa: Challenges and Insights 50:06 - Filmmaking on the Road: Gear and Techniques 58:10 - Experiences in Sudan and Ethiopia 1:07:09 - Editing on the Road and Content Creation Strategy 1:11:19 - Sustaining the Journey: Funding and Support 1:18:22 - Reflecting on African Culture and Personal Growth 1:32:38 - Future Plans and Project West Africa More of Roberto Helou: Instagram: https://www.instagram.com/explorob/ YouTube: https://www.youtube.com/ @RobertoHelou  (https://studio.youtube.com/channel/UCAGkl4VmPe97_g_uv0Ek9PQ) TikTok: https://www.tiktok.com/@explorob Facebook: https://www.facebook.com/explorob/ X: https://x.com/explorob LinkedIn: https://www.linkedin.com/in/roberto-helou-707869137/ More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: http://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_

12. 

    21 Oct 2024

    #5 - Solo Filmmaking & AI Tools - Cameron Kernahan & Juan de Swardt

    I welcomed Cameron Kernahan and Juan de Swardt for an awesome conversation earlier this year. We discussed their respective journeys into filmmaking, using AI tools to improve our workflows, fitness routines for content creators and how to think about money as a freelancer. Juan has also released his pricing creativity course, which I bought personally and can highly recommend to any freelancer looking to better manage their finances. If you use this for 1 client negotiation you'll likely make all your money back. He's kindly offered a 40% discount and you can get an additional 10% off using the code MATTALEXANDER (this is an affiliate code, but I fully believe this is well worth the money) Juan's pricing Creativity Course: https://www.juandeswardt.co.za/?ref=snehegbs Chapters: 0:00 - Intro 1:12 - Juan's Background 6:44 - Cameron's Background 11:53 - Voyager Visual 16:52 - Travel Content Collaborations 19:49 - Automotive Content 25:03 - How is The Film Industry Changing? 43:51 - Matt's Content Creation Purpose 47:05 - Using AI Tools For Podcast Editing 49:43 - AI Transcriptions For Directors 1:03:40 - How Do Fog Machines Work? 1:08:15 - Storytelling 1:10:50 - Working With Influencers 1:17:40 - Juan's Teaching Journey 1:23:24 - Working In The UK 1:32:13 - Gym Routines For Filmmakers 1:37:28 - Financial Goals For Solo Filmmakers 1:47:52 - Retainers 1:56:40 - Wrap Up More of Cameron Kernahan: Instagram: https://www.instagram.com/cameronkernahan/ Voyager Visual: https://www.instagram.com/voyagervisual/https://voyagervisualtravel.com/ More of Juan de Swardt: Instagram: https://www.instagram.com/juandeswardt/ YouTube: https://www.youtube.com/@juandeswardt4818 TikTok: https://www.tiktok.com/@juandeswardt Website: https://www.juandeswardt.co.za/ Cinemate: https://www.juandeswardt.co.za/event 40% Off Pricing Creativity Course: https://www.juandeswardt.co.za/?ref=snehegbs Get an extra 10% OFF with Discount code: MATTALEXANDER More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: http://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_

13. 

    3 Jun 2024

    Extra: My Guest appearance on the BLSD show with Sizwe Mthembu

    I sat down in December 2023 with Sizwe Mthembu as a guest on his podcast, The BLSD. Show. We chatted through sports, life and the journey of being an entrepreneur in the world of business. Chapters: 0:00 - Intro 1:01 - Matt's Background 4:47 - Swimming and Studies 14:06 - Starting a Business 19:43 - Does Equipment Matter 21:57 - Curate Journey 26:52 - Finding Your Why 33:25 - Business Future 34:14 - TikTok and Social Media 42:21 - Pursuing a Passion 43:47 - Wrap Up Thoughts More of Sizwe: Instagram - https://www.instagram.com/sizwe_10 LinkedIn - https://www.linkedin.com/in/sizwe-mthembu-316296153 More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_

14. 

    2 Jun 2024

    #4: Action & Adventure Content and The Future of Social Media - Chris Rogers

    My guest for this episode was Chris Rogers, who was a big inspiration to me early on in my own content creation journey and who continues to inspire me to this day. Chris is a travel and action sports filmmaker, a YouTube and social media sensation who has also co-founded several businesses and who is definitely one of the most talented people on the planet with any action camera content. We discussed how to go about creating action and adventure content, branding as a social media content creator as well as the potential future of online content. Chapters: 0:00 - Intro 1:54 - Chris’ Daily Life and Background 6:45 - Chris’ J ourney with Social Media 12:33 - Drones 19:17 - Travelling with Camera Equipment 22:19 - Best Travel Destinations 28:33 - BOS 400 Shipwreck 31:26 - Safety with Action Content Creating 33:05 - Working with Professional Athletes 37:02 - Filming in South Africa 39:03 - Filming Action Content 44:16 - How Should Filmmakers Present Themselves 49:33 - Chris’ Relationship with Social Media 50:24 - Marketing as an Influencer vs Brand 53:00 - Do We Have to Follow Trends 59:45 - Putting Yourself Online 1:01:50 - Instagram vs YouTube 1:11:54 - Online Courses 1:18:20 - TikTok and a Potential Ban 1:22:24 - Selling Digital Products 1:40:21 - Working with Brands 1:44:00 - What to Watch Out for as a Creator 1:46:35 - Planning Travel Video Campaigns 1:53:00 - Swimming Brand Campaigns 1:57:16 - Working with Other People for Travel Content 2:02:26 - Risking it on Big Ideas 2:09:28 - Where Would Chris Start? 2:11:53 - Wrap Up More of Chris: Instagram: https://www.instagram.com/chrisrogers (https://www.instagram.com/chrisrogers) TikTok: https://www.tiktok.com/@chrisrogerss (https://www.tiktok.com/@chrisrogerss) YouTube: https://www.youtube.com/@ChrisRogers (https://www.youtube.com/@ChrisRogers) More of Me: Instagram: https://www.instagram.com/mattalexander2 (https://www.instagram.com/mattalexander2) TikTok: https://www.tiktok.com/@mattalexander_ (https://www.tiktok.com/@mattalexander_) LinkedIn: https://www.linkedin.com/in/mattalexander2 (https://www.linkedin.com/in/mattalexander2) X: https://twitter.com/mattalexander99 (https://twitter.com/mattalexander99) YouTube: https://www.youtube.com/@mattalexander_ (https://www.youtube.com/@mattalexander_)

15. 

    16 May 2024

    #3: Freelancing as Video Creators - Oli Amos, Henry le Roux and Vorster Van Zyl

    Oli Amos, Henry le Roux and Vorster Van Zyl are three South African freelance content creators who I have known for several years and worked alongside on several projects. Among other things, we discussed their respective journeys into filmmaking, representing ourselves as creators on social media, making time for passion projects as freelancers and how AI might impact our industry. Chapters: 0:00 - Intro 1:20 - Vorster’s Switch to Sony 2:28 - Oli’s Approach to Gear 4:35 - Henry’s Journey into Content Creation 8:40 - Tax for Creators 11:02 - Obsessed Productions 11:53 - Shooting Festivals 17:15 - Automotive Content 22:30 - Are TVCs dead? 25:20 - Reaching out to brands 30:20 - How to be a Brand on Social Media 33:15 - Representing ourselves on Social Media 44:55 - Shooting vs Editing 47:45 - AI Integrations 56:48 - Is storytelling changing? 1:03:20 - Educating other Creators and Digital products 1:12:17 - How to make time for passion projects 1:22:23 - Where would you start from? 1:29:27 - Wrap Up More of Oli Amos: Instagram: https://www.instagram.com/oli.amos/ TikTok: https://www.tiktok.com/@oli.amos YouTube: https://www.youtube.com/@oli_amos More of Henry le Roux: Instagram: https://www.instagram.com/halohenry/ YouTube: https://www.youtube.com/@HenryleRoux More of Vorster Van Zyl: Instagram: https://www.instagram.com/vorstervz/ YouTube: https://www.youtube.com/@vorstervz More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: http://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_

16. 

    22 Apr 2024

    #2: Viral Videos and the Journey to 7 Million Followers - John-Marc van Wyk

    John-Marc van Wyk is a South African content creator with over 7 million followers on TikTok and 1 million on YouTube. With nearly 250 million likes on TikTok and multiple videos with tens of millions of views, he’s certainly broken to the code for creating short format content in the modern age of social media. We discussed his journey on social media, how to create viral content and working with brands as a content creator in South Africa. Chapters: 0:00 - Intro 1:21 - John-Marc’s Background 2:42 - Making Videos 6:48 - TikTok Journey 9:38 - Content Creation as a Career 14:14 - Growth to 8 Million 21:14 - Consistency is Everything 23:13 - Making a Viral Video 27:13 - Drive Behind the Content 35:00 - Content Creation Process 41:48 - Outsourcing Editing 47:45 - USA vs SA 51:10 - Interacting with Fans 59:20 - TikTok & YouTube Ban 1:08:04 - Working with Brands 1:28:32 - Starting as a Creator 1:30:40 - 1 Million on YouTube 1:33:31 - Wrap Up More of John-Marc: Instagram: https://www.instagram.com/johnmarcvanwyk (https://www.instagram.com/johnmarcvanwyk) TikTok: https://www.tiktok.com/@johnmarcvanwyk3 (https://www.tiktok.com/@johnmarcvanwyk3) YouTube: https://www.youtube.com/@johnmarcvanwyk3 (https://www.youtube.com/@johnmarcvanwyk3) More of Me: Instagram: https://www.instagram.com/mattalexander2 (https://www.instagram.com/mattalexander2) TikTok: https://www.tiktok.com/@mattalexander_ (https://www.tiktok.com/@mattalexander_) LinkedIn: www.linkedin.com/in/mattalexander2 (http://www.linkedin.com/in/mattalexander2) X: https://twitter.com/mattalexander99 (https://twitter.com/mattalexander99) YouTube: https://www.youtube.com/@mattalexander_ (https://www.youtube.com/@mattalexander_)

17. 

    16 Apr 2024

    #1: Lamb Hearts, Scaling an Agency and Building Self Discipline - James Freemantle

    James Freemantle is a jack of all trades and a master of many. He has a wide array of skillsets, including social media influencer, fitness fanatic, reality TV star and a marketing genius. James is an entrepreneur and the founder of FMG Digital. Above all, James is a close friend of mine who inspires me daily to become a better version of myself and is someone I that know adds tremendous value to everyone he interacts with. Chapters: 0:00 - Intro 2:19 - James’ Background 4:20 - Scaling a Business in South Africa - FMG Digital 25:27 - Goggins Challenge 40:06 - Iron Man Training 51:49 - Building Self Discipline 01:01:12 - The Importance of Diet 01:08:53 - Building a Social Media Presence 01:29:33 - Working with Gymshark 01:41:20 - Love Island 01:47:20 - The Best Marketing Education 01:58:55 - Working vs Owning 02:08:43 - James’ Future More of James: Instagram: https://www.instagram.com/jayfreemantle_ (https://www.instagram.com/jayfreemantle_) FMG Digital: https://fmg-digital.com (https://fmg-digital.com) More of Me: Instagram: https://www.instagram.com/mattalexander2 (https://www.instagram.com/mattalexander2) TikTok: https://www.tiktok.com/@mattalexander_ (https://www.tiktok.com/@mattalexander_) LinkedIn: https://www.linkedin.com/in/mattalexander2 (http://www.linkedin.com/in/mattalexander2) X: https://twitter.com/mattalexander99 (https://twitter.com/mattalexander99) YouTube: https://www.youtube.com/@mattalexander_ (https://www.youtube.com/@mattalexander_)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

169,048

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 67 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

56

Social presence

97

YouTube

86

Engagement

60

Contact Matthew Alexander Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.