It can be hard to know where to start when it comes to growing your business.
You're not alone. Most entrepreneurs feel overwhelmed and don't even know where to start when it comes to growing their business.
MYB154: The MOREtiplier Model: How to Fix the Gaps in Your Sales Process
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin explain why effective digital marketing requires a complete system, not just a few online ads.
Customer acquisition relies on a seamless journey from search to sale. Ben and David introduce "The MOREtiplier" framework to help identify missing links in your strategy. They cover three core stages: getting found, generating leads, and converting customers. They also discuss how AI is changing online search for businesses.
If your website is outdated or your sales process is leaking leads, this episode provides a practical look at fixing your customer journey.
Episode Highlights:
00:00 - Welcome to the Max Your Business Podcast
03:12 - The canyon metaphor and fixing a broken marketing bridge
06:47 - Introducing The MOREtiplier model and assessment tool
11:43 - Step one is Getting Found (SEO, AI search, and brand awareness)
18:50 - The seven-hour content rule for building consumer trust
23:46 - Step two is Getting Leads (optimising your lead capture plan)
28:33 - Using marketing automation for instant lead follow up
30:57 - Step three is Getting Customers (documenting your sales process)
35:15 - Regenerating repeat business from past customers
Key Takeaways:
Build the Bridge: A single ad campaign is not enough. You need a complete marketing system.
Get Found First: Keep your digital storefront updated, mobile responsive, and ready for AI search engines.
Capture the Lead: Make it effortless for prospects to contact you using chatbots or direct downloads.
Automate the Follow Up: Use software to respond instantly and nurture prospects in the research phase.
Document Your Sales Process: Guide leads with clear, structured steps to help them make a purchase.
Nurture Existing Clients: Bring past customers back into your ecosystem to generate repeat business.
🚀 Find out your MOREtiplier score by taking the free assessment at more.digitlc.com.au (http://more.digitlc.com.au/). Give it a read to see exactly which planks are missing from your bridge.
Tune in to discover how to plug the gaps in your marketing, and subscribe for weekly business insights.
1 Oct 2026
MYB153: The 90-Day Business Plan: How to Hit Your Targets Every Quarter
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into why having clear, actionable SMART goals is the real secret to driving growth in your business.
Effective goal setting requires far more than jotting down a wish list on New Year's Eve. To see real progress, you need a structured, measurable plan that aligns with your ultimate vision and actively holds you to account. Ben and David share practical tips, mindset shifts and exactly why starting with the end in mind changes everything. They also tackle the reality of 90-day planning, unpacking why so many business owners reach the end of a quarter only to realise they have missed their targets.
If you are tired of carrying the same unachieved goals over month after month, this episode will challenge how you plan and help you finally hit those milestones.
Episode Highlights:
00:00 - Welcome to the Max Your Business Podcast
02:03 - The reality of 90-day planning (and why tasks get left behind)
04:57 - Mindset shift: moving from setting 'goals' to defining 'outcomes'
05:39 - Why most of our goals are actually just good intentions
09:07 - Big Hairy Audacious Goals (BHAGs) and testing what is realistic
13:31 - The reverse engineering process: beginning with the end in mind
17:01 - Breaking down the SMART acronym step by step
19:16 - What to do when you realise you are going to miss your deadline
24:48 - Why business owners need to spend 20% of their time planning
26:43 - The power of accountability (and why you need a "date with a dude")
Key Takeaways:
Ditch the Intentions for Outcomes: An idea or a wish is not a goal. To turn a good intention into a reality, frame it as an outcome you have already achieved and reverse engineer the steps to get there.
Run the SMART Test: Ensure every goal you set is Specific, Measurable, Achievable, Realistic and Timely. If it does not pass the test, it needs refining.
Be Prepared to Pivot: If you are going to miss a deadline, do not chuck the whole plan out the window. Change the timeframe or adjust the target to keep your momentum moving forward.
Lock in Accountability: A plan means nothing if you do not stick to it. Dedicate 20% of your week to planning and find a coach to hold your feet to the fire.
🚀 Get your free SMART Goals Workbook at maxmyprofit.com.au/smart and start building a business plan that actually gets results.
Tune in to discover how to bring your goals to life. Don't miss this episode, and don't forget to subscribe for more practical insights every week.
24 Sept 2026
MYB152: How to Define Your Business Values Without the Corporate Jargon
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive deep into the nuts and bolts of core values. What exactly are they, where do they come from, and how do you actually work out what is genuinely important to you and your business?
Hiring the right fit goes well beyond looking at a CV. Ben and David share some hard truths about why people behave the way they do, using everyday examples to highlight why you cannot easily change a team member's deeply held beliefs. They unpack why establishing clear, non-negotiable values is the real secret to building a high-performing and unified team.
If you have ever had to let someone go because of poor behaviour, this episode will show you how to define your standards and protect your workplace culture moving forward.
Episode Highlights:
00:00 Welcome to the Max Your Business Podcast
00:46 Why every business owner needs a coach and the real value of accountability
05:18 What a core value actually is and where it comes from
08:48 How to ensure new recruits genuinely align with your business
11:41 The Coles supermarket analogy and hiring for true integrity
14:28 What off-duty behaviour reveals about a person's core values
18:54 The vital difference between the rules of the game and your core values
20:17 Why building a strong culture is a massive positive for your business
21:54 Why you cannot just change someone's beliefs
25:17 How to get the most out of the free Core Values Workbook
Key Takeaways:
Values Drive Behaviour: It is your team's core values that dictate how they act, both on the job and when nobody is watching.
Beliefs Are Personal: You cannot easily change a person's deep beliefs. That is why hiring people who naturally align with your culture from day one is so crucial.
Rules vs. Values: Rules tell your team how to do a task, but values are the glue that builds trust and keeps everyone working together.
Make It Public: Core values do no good sitting in a drawer. They need to be front and centre in your hiring process, employment agreements, and daily standards.
Culture is Your Advantage: Having a highly aligned team heading in the exact same direction is the ultimate competitive advantage for any business.
🚀 Get your free Core Values Workbook at maxmyprofit.com.au/core and start building a business people love to work for.
Tune in to discover how to bring yours to life. Don't miss this episode, and remember to subscribe for more practical insights every week.
Reach and audience
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Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 55 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
85
Social presence
0
YouTube
0
Engagement
60
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Ben Fewtrell and David Carlin host the show. Published by Ben Fewtrell.
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