In this episode we talk to Ryan Baker about 'The Market Journey Path'.
Listen now to learn:
What is 'The Market Journey Path'?
Why we need to consider our customers and clients as real people, not just dollar signs
The difference between the buying market and the waiting market
What to do when people aren't ready to buy from you
The importance of knowing your customer's pain points
Why it's important to grow beyond the buying market and into the waiting/contented market
Why YouTube is a great way to educate your audience
How you can use your ad content to qualify people
To find out more about Ryan Baker and his company, 417 Marketing, visit https://www.417marketing.com/ (https://www.417marketing.com/)
9 Nov 2020
39: Conversion Rate Optimisation - Part 2 (feat. Chris Dayley)
In our last conversation with Chris (episode 37) we only scratched the surface of Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. We continue that conversation in this episode by digging a little deeper and discovering how to run A/B tests.
Rob, Jonathan and Chris talk about...
The best times of the year to run A/B tests
What the home page on your website should not be trying to do
The type of A/B test to run to discover what matters to your page/website visitors
The trouble in making assumptions without testing
The questions to ask in helping create AB tests
Three things you can do with the simplest of A/B tests
Why you probably don't need a big fat website redesign
What a failed A/B test can tell you
Whether to use a landing page builder or create a website
The minimum threshold of traffic and conversions you need to run A/B tests
The advantages and disadvantages of hiring an agency to handle your CRO
And if you decide to use an agency, how do you select a good one.
The free tool you can use for running as many A/B tests as you like
The tools to use when you're ready to scale up
And the tool not to use when you're getting started with CRO
The biggest mistake that people make when A/B testing
To find out more about Chris, visit smart-cro.com (https://slack-redir.net/link?url=http%3A%2F%2Fsmart-cro.com) or on LinkedIn @chrisdayley.
14 Oct 2020
38: Managing Google Ads for Lead Generation (feat. George Krahn)
There are more PPC agencies around than ever before. You'll find PPC experts at every networking meeting. But if you generate leads to feed an offline (or these days online!) sales process, it's hard to find an agency who can deliver GOOD affordable leads to your sales team.
In this episode, Rob and Jonathan talk with George Krahn, who runs an agency helping people create transparent end-to-end online lead generation systems that deliver on a good ROI.
Whether you work for an agency, hire an agency or do the work yourself, you'll get a lot from this wide-ranging, holistic conversation.
They discuss...
An 80/20 holistic approach to improve your systems and generate more leads
The importance of retargeting
Why you absolutely should be following up with your leads
The elements that all good CRMs must have
What an audit of your marketing systems will look like and what you'll get as a result of one
Why there's so much wastage in marketing systems
A clear example of where data and a simple tweak saved a client tens of thousands of $s
Why you must have conversion tracking in place
Why you should know the source of your leads and their most recent activity
To find out more about George Krahn and his agency, Proven Results Marketing, visit https://provenresultsagency.com/ (https://provenresultsagency.com/).
For the 80/20 Marketing Analysis mentioned in the conversation, visit https://provenresultsagency.com/8020-marketing-analysis/ (https://provenresultsagency.com/8020-marketing-analysis/)
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