8 Jan 2020
#102: The Things They Don't Tell You About Starting a New Business w/ Kateri Davidson (BONUS: Live Strategy Sesh!)
Are you thinking about starting your own business, but you're a little nervous about getting blindsided by parts of the process that experts and influencers don't talk much about (aka, the "un-shiny" stuff)? Listen in!
Now, if you're thinking, I run a digital business, I don't need the same insights as a physical business... stick with me, because the live strategy session we get into spills some tea that applies to all businesses! We're talking gems that could help your business grow and generate more revenue no matter what kind of business you have.
In today's episode, Kateri and I talk about the challenges she and her fiancé, Corey, faced when starting their Massage Therapy practice. This includes some little-known tax processes, business loan blocks, and things to look out for when attempting to lease a space for your business.
These are things that are decidedly un-glamorous parts of starting a business, but are absolutely necessary to consider in any business; physical or not.
To ease the blow, we got into some of the fun stuff toward the end: strategy!
This part will be especially useful if you've been struggling with how you can recapture clients after having to turn them away because your offer isn't quite ready or (best case scenario) it's so popular that you simply don't have the time/space available.
That's right, just because you can't work with people right away doesn't mean you can't still provide value to them and create a customer for life in the process!
After listening to this episode, you'll walk away with some great ideas for building quality into your business from the beginning, and continuing to create and support quality offers to your clientele.
Here's a breakdown of some of the important points from today's episode:
>> [2:15] Kateriâs version of an elevator pitch makes me spit take. Get to know more about their biz, Entheos Health PDX, (we forgot to mention the actual name of their practice in this whole convo, doh!), and their âwhyâ
>> [8:00] Getting so many clients, you have to turn them away...and other weird things that happens when you collab with others (this isnât just an online business strategy!) including not having to actively build your business anymore.
>> [15:00] Challenges faced: taxes, outsourcing, website building, âYouâre not good enough...love you!â, asking the right questions, and more!
>> [30:28] Needing to make a mindset shift from employee to business owner...itâs not all as nice and easy as you imagined it would be. And trying to balance the startup costs by working for someone else WHILE working for yourself.
>> [36:00] I did some recon on Kateriâs marketing strategy before the show, and we start to strategize how to recapture potential clients when she canât accommodate every single person who wants to work with her right then and there.
>> [39:15] The problem with relying 100% on social media as your marketing strategy.
>> [41:00] Donât let Imposter Syndrome keep you from taking important steps toward supporting your business!
