In this podcast series we talk with financial professionals and entrepreneurs that have successfully discovered how to move beyond accounting for the numbers to add real value.
Ep 21: Etinosa Agnonlahor: The Price is Right - Behavioral Economics Applied to Pricing Strategy
Unlock the secrets of pricing psychology in this episode of the Move Beyond Accounting Podcast! Join host Blair Cook and special guest Etinosa Agnonlahor, CEO of Decision Alpha, as they explore how behavioral economics influences pricing strategies and financial decision-making.Key takeaways:* Understand the intersection of psychology and pricing.* Learn how to effectively communicate value to customers.* Discover innovative pricing models that can enhance profitability.Timestamps:00:00 Introduction00:28 Meet Etinosa Agnonlahor01:11 The role of behavioral economics in pricing02:21 How to help clients with pricing strategies04:06 The importance of understanding customer value10:03 Pricing strategies for new products14:35 The impact of AI on pricing20:23 Common pricing strategy failures25:41 Differentiating in a commoditized market30:18 The evolution of pricing strategies35:06 The role of AI in pricing40:24 Navigating inflation and pricing adjustments45:21 How to reach out to Decision AlphaWhat's your biggest challenge with pricing strategies? Drop it in the comments!Subscribe for more insights on financial decision-making and pricing strategies!#PricingStrategy #BehavioralEconomics #FinancialWellness
31 Jul 2026
Ep 20: Dylan Hendrickson: Scaling a Finance Consulting Practice
Unlock the secrets to successful fractional CFO services with Dylan Hendrickson, co-founder of Staxx! In this episode, we dive deep into how understanding cash flow can transform your business and why traditional accounting methods may not cut it anymore.Key takeaways:* Discover the importance of cash flow forecasting over traditional P&L statements.* Learn how Staxx helps clients recover lost revenue through effective financial oversight.* Hear about the unique journey of a young entrepreneur building a successful accounting firm.Timestamps:00:00 Introduction00:30 Meet Dylan Hendrickson01:00 The journey to founding Staxx02:30 The importance of cash flow05:00 Success stories from Staxx clients08:00 Building a remote team10:00 The future of StaxxWhat's your biggest challenge with managing cash flow? Drop it in the comments!Subscribe for more insights on accounting and finance!#CFO #Accounting #CashFlow
24 Jul 2026
Ep 19: Cassmer Ward Accounting Leadership Wins
Unlock the secrets of entrepreneurship and finance with Cassmer Ward on the Move Beyond Accounting Podcast! 🎙️
In this episode, we dive deep into Cassmer's journey from being fired to founding Nexagy, a leading provider of fractional CFO services and co-founding IDE Structural Engineers, a residential engineering firm. Discover how he transformed challenges into opportunities and learn valuable insights on accounting leadership, risk management, and the importance of curiosity in business.
Key takeaways:
00:00 Introduction to Cass Ward and his journey
00:01:06 Turning points in his career
00:02:09 The impact of being fired
00:03:27 Founding IDE Structural Engineers
00:06:42 What Nexagy does
00:08:11 Understanding accounting leadership
00:11:09 Client base and industry focus
00:12:36 The value of diverse experiences
00:15:21 Building trust with clients
00:17:53 Distinguishing roles: CFO vs. Controller vs. Bookkeeper
00:19:31 Growing Nexagy through referrals
00:21:30 Leadership philosophy and mentorship
00:24:03 The role of education in leadership
00:29:35 How much does it cost to make a donut? - Cassmer's book
00:32:39 Advice for new graduates entering the workforce
00:35:11 Transitioning from Controller to CFO
00:37:38 Success stories with clients
00:40:09 The Influencing Entrepreneurs Podcast
What's your biggest challenge in understanding finance as an entrepreneur? Drop it in the comments!
Subscribe for more insights on entrepreneurship and finance!
#Entrepreneurship #Finance #Accounting
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