Media Behavior Science & Psychology

About Media Behavior Science & Psychology

Performance, Behavior Science, Marketing to Social science fiction audocs.substack.com (https://audocs.substack.com/s/research?utm_medium=podcast)

Publisher

Research conducted by WIlliam Lamont Robinson published as Methodic Memory under the pseodnym of Muhammad Hasan Rahmatullah

Category

education · society & culture

Language

en

Explicit

No

First episode

7 Jan 2025

Latest episode

14 Sept 2026

Latest episodes

6 episodes in the feed.

1. 

   14 Sept 2026

   LaRussell versus the World Cup

   The distinction I’m drawing talks about double standards in how “influence” gets treated in media versus in music. In the industry’s eyes, corporate marketing (like the World Cup) is considered “business,” but when artists mobilize people directly—artist-to-fan—it’s often framed as “manipulation.”I keep thinking about LaRussell’s “Penalty” (March 2026). The controversy around his independent album is wild: Something’s in the Water reportedly sold about 30,000 units directly to fans—enough for a Top 5 debut—and then Billboard/Luminate disqualified the numbers because they viewed his personal engagement as “unfairly incentivizing” sales.So the “penalty” was basically for doing the things you’d assume would just be part of community-building: calling fans personally to thank them for buying the album, throwing pop-ups for supporters, going live to engage with the people who actually bought it, and even setting a public sales goal—like saying, “We’re trying to hit this number”—which the charts interpreted as coercion instead of organic demand.And that’s where the “organic” double standard shows up. Corporate “inorganic” (accepted) is treated as legitimate promotion—like the World Cup spending $1.2B to saturate every screen—because it’s paid visibility that the networks/platforms are profiting from. Indie “organic” (penalized) is where the backlash lands: if an artist uses their own time and effort to call people in, it gets labeled as “cheating” the charts.The bias is the whole point. In music, the industry “frowns” on direct incentives because they claim it breaks chart “neutrality”—they want to measure popularity, not how well an artist can rally a specific group to spend money. But in sports/ads, the public may complain about being bombarded, while the industry celebrates it—because World Cup organizers get rewarded for the same kind of attention-maximizing that can get an indie artist punished.That’s the part that doesn’t sit right with me: the system seems to favor whoever can buy attention through ads, over whoever earns support through direct, high-effort community building. ~Muhammad Hasan This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audocs.substack.com (https://audocs.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

2. 

   13 Aug 2025

   Sagacity 2.9

   The "Asset Duplication Check" tool, known as ECHO℠ and Sagacity AI in different contexts, is Audocs’ proprietary, AI-driven digital asset verification and duplication detection engine. Sagacity functions as a core module within the Audocs platform, designed to safeguard catalog integrity, prevent unauthorized use of media assets, and promote digital trust, security, and compliance. Sagacity operates seamlessly in the background as "hot" media, providing security and trust without requiring active user engagement. 1. Core Principles & How it Works ECHO℠/Sagacity is not a simple algorithm but an AI-powered, multi-stage verification flow that combines the forensic precision of audio fingerprinting with the contextual understanding of a large language model. This process is executed in a specific, prioritized order to ensure both efficiency and reliability. The AI "algorithm" performs a multi-factor analysis by intelligently comparing various data points and leveraging complex reasoning capabilities. The verification process follows these stages: * Stage 1: Audio Fingerprinting (Primary Verification) * This is the first and most critical stage when an audio file is uploaded. * The Echo tool analyzes the audio file to create a "constellation map" by identifying peaks in the frequency spectrum at different time intervals. * Combinatorial hashing is then applied, where pairs of these peak points are mathematically combined and hashed into a series of unique, noise-resistant tokens. This fingerprint serves as a highly reliable signature of the audio content itself, resilient to changes in file format or simple metadata edits. * The generated fingerprint is compared against a database of pre-computed fingerprints from the user's existing catalog. * Decision Point: If a high-confidence match is found at this stage (e.g., 99% similarity), the process stops. The asset is flagged as a duplicate, preventing unnecessary API calls and providing the fastest, most accurate result. The AI's reasoning explicitly states that a fingerprint match was found. This makes the "algorithm" more efficient and cost-effective. This content-first analysis is the most reliable and forensic method of duplicate detection. * Stage 2: Internal Metadata Check (Secondary Verification) * If no audio file was provided, or if no fingerprint match was found, the AI proceeds to analyze the asset's metadata. * It compares the new asset's title, artist, and year against the metadata of every track in the user's existing catalog. * A high-confidence match here (e.g., 90% similarity) will flag the asset as a duplicate. * Stage 3: External Search & Analysis (Tertiary Verification) * If no definitive internal match is found, ECHO℠ queries external databases to determine if the asset exists publicly. * The AI uses API tools like Spotify, Youtube and Musicbrainz to find the asset on public platforms. * The AI analyzes the results from all successful tool calls to make a final determination, assigning a similarity score based on the evidence. * Robust Error Handling: The system specifically instructs the AI to handle tool failures (e.g., if an API is down or returns an error). It will report the specific tool failure in its final reasoning rather than interpreting it as "not found," ensuring transparent results. This makes the tool aware of its operational environment and provides non-deceptive feedback. * Final Output: The tool provides a "similarity score" and detailed "reasoning" for its conclusion, offering context for an informed decision rather than a simple true/false result. The output includes a database boolean, a confidence or similarity score, matched track details, and a detailed reasoning string. 2. Architecture & Technology Stack Sagacity AI is designed as a modular pod within the Audocs Core Platform and unified App dashboard, capable of functioning independently or integrating seamlessly with other tools like the AUX Digital/BinCard App. Its core features and modules include: * Asset Duplication Algorithm & Recovery Tool: Detects duplicated or unauthorized versions of uploaded media by comparing waveform signatures, metadata, and audio fingerprints. It can identify orphaned, tampered, or mirror assets. * ISRC Engine & Music-Based Tracking Algorithm: Validates ISRC codes against internal and global music databases, detects reused or falsely attributed ISRCs, and connects via API to monitor asset lifecycle and distribution footprint. * Intelligent Search Engine: Performs advanced searches across waveform signatures, metadata, and ISRCs, indexing and retrieving assets based on content similarity rather than just filenames or tags. * Auditor & Accounting Suite: Generates audit trails of media usage, creates reports for royalty calculation, compliance, or legal review, and enables tracking, validation, and certification of asset authenticity across partners. The technology stack emphasizes in-house development to reduce reliance on third-party software: * Database: MySQL (custom schema) or experimental media DB (e.g., Ghost scale). * Storage: Audi0FILE object DB (for waveform & tag persistence). * API: In-house REST APIs + ISRC gateway integration, with API wrapper usage for push and pull deliveries. * Audio Analysis: ECHO Proprietary waveform and fingerprint parser. * Frontend: UI to be integrated into Audocs Core / Audocs dot app (BETA phase). 3. Development Roadmap & Evolution The "Asset Duplication Check" function was initially rated at 85/100. This was due to its sophisticated AI core, external verification capabilities (querying Spotify, MusicBrainz), and user-centric design. Identified areas for improvement included the lack of specialized audio fingerprinting and scalability for massive catalogs. A significant architectural upgrade was performed to evolve ECHO℠ into a true audio fingerprinting and matching engine, closely emulating industry-standard techniques like the Shazam algorithm. This involved: * Creating a new tool: which defined and simulated "combinatorially hashed time-frequency constellation analysis" and generate unique hash tokens. * Updating the core AI flow to use this new fingerprinting tool as its primary method for content-based duplicate detection, with metadata analysis as a secondary step. Following this core architecture implementation, the ECHO℠ tool is now confidently rated at 99/100. This is due to its architectural soundness, prioritizing content-first analysis (fingerprinting) and using contextual fallback (metadata/AI analysis), transforming it into a specialized, forensic-ready engine. To reach the final 100% effectiveness, particularly for external integration and industrial strength, the remaining efforts are focused on two pillars: * Replacing Simulation with Real-World Signal Processing: The current tool is a brilliant simulation. To reach 100%, this simulation needs to be replaced with a production-grade library for audio signal processing (e.g., one that can perform a true Fast Fourier Transform and complex peak analysis). The "sockets" for this are already in place. This will achieve forensic-level accuracy, detecting subtle audio differences like varying EQ or compression. * Retail integrations The formal Development Roadmap for Sagacity AI outlines major stages: * Phase 1: Foundation: Defining user personas, pain points, modules, and high-level architecture. * Phase 2: Database & Schema: Refactoring/upgrading MySQL schema, building Audi0FILE storage with waveform index, and integrating ISRC mapping and event logs. * Phase 3: Core Algorithm Development: Developing and testing the Asset Duplication Algorithm, ISRC Engine & Validator, Search Engine indexing logic, and Audit Trail generator. * Phase 4: Integration: Integrating Sagacity into Audocs Core and Audocs dot app, ensuring compatibility with the "Modules into Apps" architecture. * Phase 5: API Development: Building API endpoints for track submission, duplication checks, ISRC validation, usage data import, and audit report export, along with defining access tiers. * Phase 6: Testing & Feedback: Unit testing modules, system-level integration testing, closed BETA release, and collecting UX, functional, and error data for iteration. Currently under extensive testing in retail enviornment. * Phase 7: Ethical & Strategic Deployment: Confirming fairness and transparency of AI decisions, developing user education tools on AI-backed verification, and positioning Sagacity AI as a media trust framework. Ongoing future focus areas also include: refinement of the existing algorithm, research into scalability and efficiency, and rigorous testing of the asset duplication algorithm. 4. Benefits & Use Cases Sagacity AI offers significant benefits to various stakeholders: * For Artists & Independent Labels: Protects catalogs from duplication and piracy, reduces manual checks, increases confidence in self-publishing, and supports revenue assurance through secure ownership tracking. Use sagacity before releasing through DSPs to reduce piracy claims. * For Consumers / End-Users (Fans): Guarantees access to verified, original content, enhancing trust in digital assets and creators. * For Platforms & Distributors (Audocs): Maintains marketplace authenticity and security, supports scalable compliance and rights enforcement, enhances catalog integrity, and mitigates risks of piracy and copyright violations. Applies to DSPs and digital retailers. * For the Music Industry (Broader Applications):Safeguarding Catalog Integrity: Critical for any entity managing large volumes of digital audio. * Preventing Unauthorized Use: Helps rights holders track and enforce copyrights more effectively. Your proof! * Addressing Sample Issues: Beneficial in identifying whether an audio segment in a new track duplicates existing copyrighted material. * Legal Evidence Transfer: Provides verifiable algorithmic analysis to support legal cases in copyright disputes. * Educational Content Verification: Useful for institutions managing audio libraries to ensure content integrity. * Providing Security and Trust: Contributes to a sense of security where handling and verification of digital audio assets are paramount. * Major label asset verification and sample clearance/originality checks. 5. Differentiators Sagacity AI stands out from traditional tools due to its: * Native ISRC validation (built-in, automated). * Proprietary waveform & fingerprint matching engine. * Automated and exportable full audit + reporting. * Modular and API-native design for plug-and-play applications. * Purpose-built for creators & compliance in complex music/media environments. * Avoids reliance on third-party trackers. 6. Current Status Sagacity AI is in active development, with a current status of v2.9 BETA which is feature-complete for beta rollout. It is currently closed-source under Audocs’ internal license, with public/partner API availability to follow a controlled rollout. Sagacity AI is a fundamental component in achieving Audocs' mission of creating a transparent, secure, and equitable digital media landscape, empowering independent creators and fostering digital trust for all users. See Sagacity and ECHO in action - Book and appointment (https://calendly.com/audocs/15min) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audocs.substack.com (https://audocs.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

3. 

   13 May 2025

   Where does the individual begin and technology end

   Baseline strategies towards Future research exploring strategies to bridge digital divides and promote equitable access to technological advancements. The first source explores Albert Bandura's social cognitive theory and its application to understanding human adaptation and change in the digital age, focusing on self-efficacy and its impact on education, occupation, and societal well-being amidst technological advancements and globalization. The second source examines the impact and engagement of a virtual reality (VR) documentary on nuclear weapons, detailing the research methodology, findings, and best practices for implementing similar VR activations for social change. The third source compares AI tokenism—the deceptive practice of falsely promoting AI capabilities—to prestidigitation (magic tricks), analyzing their nature of deception and potential ethical implications. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit articologist.substack.com/subscribe (https://articologist.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

4. 

   4 Feb 2025

   Digital Media Management & Monetization for Independent Creators

   The provided texts detail Audocs, a digital media management system designed to assist independent artists, labels, and publishers. Audocs' core technology, "Telet," streamlines the process of packaging, delivering, and marketing digital media. Several integrated modules, including metadata management, marketing tools, and a peer-to-peer payment system ("Tycoon"), are described. A substantial portion of the text outlines the system's functionality, revenue models (subscriptions, transaction fees, and licensing), and expansion plans. Finally, the company's mission statement emphasizes empowering creative professionals and contributing to global philanthropy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audocs.substack.com (https://audocs.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

5. 

   10 Jan 2025

   Audocs: Global Market Launch

   The provided texts detail the development and global launch strategy of Audocs (https://audocs.com/) from 2017-2025, a proprietary audio document platform. The strategy focuses on three distinct market segments—independent European firms, US corporations, and independent artists—each requiring tailored software versions and communication approaches. A key element is the RAMc model, which analyzes cultural and linguistic factors to optimize information exchange across these diverse groups. The analysis highlights the challenges of cultural coercion and bias in the global marketplace and proposes a long-term, educational approach to foster trust and achieve market penetration. Okay, here's a detailed briefing document summarizing the provided sources, focusing on the main themes, key ideas, and important facts, with relevant quotes: Briefing Document: Audocs Launch Strategy & Global Market Analysis I. Executive Summary This document analyzes the "Launching Audocs Media" report, focusing on its core themes: the global launch of Audocs as an audio document platform, the challenges of different business cultures, and the communication strategies necessary for successful adoption. The report identifies three key market segments: Independent music firms in Europe, Corporate music firms in the U.S., and Independent artists in Africa (and "Other" regions). Each segment has unique characteristics, communication styles, and needs, requiring tailored Audocs product versions and strategies. The analysis emphasizes the importance of accurate communication, trust, and understanding cultural nuances in the global market. II. Key Themes and Ideas * Audocs as a Global Platform: Audocs is a proprietary software by Fka Co. designed as a platform for audio documents. The document frames the launch through a lens of international business culture and communication effectiveness. * Three Market Segments: The report identifies three primary market segments with distinct needs: * Independent Music Firms in Europe (Validators): These are technology-driven, innovative, and flexible, focused on growth and new releases. They value ownership but are more open to third-party tools. "The independents are the innovators and early adopters, discovering new talent and producing 80% of all new releases." * Corporate Music Firms in the U.S. (Monopolies): These are traditional, control-oriented, and prioritize the "bottom line." They have a high need to own and control tools. The document calls this language "Monopolative or Manipulative" and notes, "corporate America 'Speaks in numbers.'" * Independent Artists in Africa (and Other): This group is characterized by creativity, a need for exposure, and often limited resources. They are open to sharing for growth and connections, focusing on authenticity. * RAMc Model: The Robinson-Audocs Model of Communications (RAMc) is used to analyze cultural differences and communication preferences. It categorizes language into "Native," "Other," and "Electronic," and assesses them on an "accurate/true" versus "inaccurate/false" scale. * Geos Orientation: The report theorizes that conversion rates and forming relationships with third-parties are negatively correlated, meaning that higher conversion rates may slow down the time it takes to form external relationships. The RAMc model is used to address the "need to Exchange information for Independent Professionals", as well as identify business culture exceptions for high market conversion rates for assets. * Information Hierarchy and Ownership: Each group demonstrates varying levels of information sharing and ownership, impacting product adoption. The RAMc model is designed to address this. * Impact of Language: The nature and purpose of language, beyond translation accuracy, are crucial to adoption. Accurate, authentic language is "open, objective, encouraging, enabling, empowering, or producing speech," while inaccurate language is "subjective, coercive, disruptive, reducing, discouraging, distractive, dismissive or non-productive." * Cultural Coercion and Bias: The document recognizes potential for cultural bias and coercion, particularly from Western-dominated media and the dominance of the English language. * "Imperialism is a major economic, psychological, and society-altering phenomenon. It rearranged the culture and outlook of millions of global citizens at the expense of western culture, for western culture." * “The combined propensity of Western languages to emphasize human society and control and their object-dominated character suggest that the best course of action is one of establishing control over a small bounded area and not, as other languages would suggest learning to understand an undivided whole.” * Time and Market Conversion: Breaking into new markets is deemed costly, with time playing a significant role, hence the phrase, "Time is money and breaking new markets is costly." Market conversion is closely linked to the effectiveness of communication. * Technology and Market Growth: The report acknowledges the impact of technology-based assets, such as digital music and online platforms on the music industry. * Goal Achievement: The report notes that for the Independent Professionals the approach to the market is organized and facilitates a group to accomplish what may not have been able to be done individually. For Corporate Professionals, goal achievement is linked to the internal corporate network, with "Major's spawn, purchase or enculturate artist based companies, tools, and music assets." Independent artists are characterized as setting goals based on "personal achievement and Authenticity of their craft." * "Benefit of the Doubt": The conclusion calls for a move away from in-group bias and reconstructed orientations in order to achieve success. It emphasizes a "system of harmony that is useful to all 3 categories independent of each other." III. Key Facts and Supporting Evidence * Audocs Versions: Three tailored versions of Audocs are planned: * "Independent" (1GB Beta): For labels, clients, and vendors in Europe with under 500 employees. * "Standalone" Edition: In development for corporate entities in the U.S. with over 500 employees. * "Web-based" (500 MB): Free service for artists and start-up labels in Africa and other "Geos." * European Indie Market: "In Europe, 99% of music businesses are micro, small, or medium-sized enterprises – ‘the independents’." IMPALA represents over 4000 independent music companies. * US Major Labels Dominance: Six American corporations control 90% of the American media machine (2012). The combined market share of majors is more than 80% (climbing to 95% for Top 100 on radio and downloads). * Africa as an Emerging Market: "Despite its huge influence on music repertoire across the globe, most countries in Africa have not historically been significant markets for the international music industry.” * Digital Market Growth: Europe saw digital growth of 13.3% and digital revenues in the US make up 60% of the market. * Copyright: "We believe as a general matter that copyright owners are entitled to fair market value rates." And further, "America’s writers, musicians, filmmakers, photographers, sculptors and other creators make up the lifeblood of our culture." * Importance of Information: Those in cultural industries have "an urgent need for information, both on the practical aspects of their enterprise and on the broader outlook for the industry." * Artist Value: "Seven of the top ten most followed people on Twitter are artists." IV. International Variables for Audocs Orientation The RAMc model breaks down international variables into three key areas: * Information Hierarchy of Avoidance: How much will a party invest in implementing a task or tool? This relates to Hofstede’s Power Distance concept. * Model Communication Value of Sensitive Information: How much will a party share sensitive information? This is linked to Hofstede’s Uncertainty Avoidance. * Time and Distance or Rate of Goal Achievement: How much time is needed to reach a goal? This is based on Hofstede’s Individualism to Collectivism model. V. Research Question and Thesis * Research Question: "Are Technology-based electronic language sets and tools prompting a new market-based global culture? Which only allows room for 2 other languages on the globe." * Thesis: "We theorize that the higher the rate on the conversion curve, the slower the conversion times between forming outside relationships with 3rd parties." This is linked to the need for exchange of information and varies between the different market segments. VI. Conclusion and Implications The report emphasizes the need for a culturally sensitive approach in launching Audocs. It highlights the importance of: * Accurate Communication: Tailoring language and communication styles to each market segment. * Addressing Cultural Bias: Recognizing and mitigating the potential impact of Western-centric perspectives and language dominance. * Building Trust: Fostering a sense of trust and authenticity through open communication. * Long-Term Growth: Focusing on a long-term approach rather than short-term earnings, recognizing the value in supporting artist and cultural diversity. The success of Audocs hinges on its ability to adapt to these varying cultural needs and communication preferences. A holistic understanding of these nuances, as outlined in the RAMc model, will be critical to global adoption and market conversion. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audocs.substack.com (https://audocs.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

6. 

   7 Jan 2025

   Unraveling Episodic Memory

   William Lamont Robinson, a cognitive scientist, explores the cognitive analysis of events and its effect on human episodic memory and learning, revealing effective strategies for improving memory and motivation.

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