Real stories. Actionable insights. Built for the teams powering modern wellness and industrial brands.
Media Endeavor uncovers how product leaders, engineers, marketers, and operators in health & wellness and manufacturing transform legacy sites and apps into fast, resilient digital experiences.
From supplement retailers scaling global storefronts to industrial manufacturers streamlining distributor portals, we sit down with the people who make it happen. Each episode explores the crossroads of content, technology, and process—revealing the tactics that speed up releases, untangle workflows, and convert visitors into loyal customers.
Voices of Leadership: Jason Fishman on Investor Marketing and Crowdfunding Strategy
In this episode of Voices of Leadership, we sat down with Jason Fishman, founder of DNA @DigitalNicheAgency (https://studio.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ), and another fellow @ForbesCouncils (https://studio.youtube.com/channel/UC4WpmVNp2Eo4u0AsDKNMJgw)member, to discuss investor marketing, crowdfunding, and what founders often misunderstand about raising capital. This conversation breaks down the strategy, math, and communication required to run a successful Reg CF or Reg D campaign.
Jason shares how his agency has supported more than 500 companies through investment crowdfunding campaigns. We discuss why investor acquisition is different from traditional digital marketing, how the median Reg CF investment of $1,716 impacts campaign planning, and why audience size and momentum matter more than most founders expect.
Beyond capital, Jason explains how the best campaigns build community, credibility, and long-term strategic partnerships.
This episode is for founders, CEOs, and operators preparing to raise capital and looking for a more structured, realistic approach to fundraising.
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WHAT WE COVER:
* Investor marketing vs. traditional digital marketing
* Reg CF and Reg D basics for founders
* The math behind crowdfunding campaigns
* Common fundraising misconceptions
* Why communication builds investor trust
* Turning a raise into long-term growth
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KEY TAKEAWAYS:
* Investor marketing requires focused strategy and planning
* Audience building should start before launch
* Traffic and KPIs determine real fundraising outcomes
* Clear communication strengthens investor confidence
* Capital raises can create value beyond funding
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TIMESTAMPS:
00:00 Introduction to Jason Fishman
03:17 The Journey into Investor Marketing
06:10 Understanding Investor Acquisition
09:18 Fundraising Pain Points
12:17 Marketing in Crowdfunding
15:01 Strategic Partnerships
18:17 Communication as a Leadership Skill
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ABOUT VOICES OF LEADERSHIP:
Voices of Leadership features founders and business leaders sharing real lessons from building and leading companies.
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If you enjoyed this episode, like and subscribe for more leadership conversations.
Connect with Jason Fishman on LinkedIn: https://www.linkedin.com/in/jafishman/
If this was helpful, share it with another founder preparing for a capital raise.
24 Feb 2026
3E in 10: Definition of Done That Ends Surprise Rework
How many times have you marked a task "complete" only for it to reopen?
This isn’t just a quality problem; it’s a clarity issue! When everyone has a different idea of what "done" looks like, it leads to confusion and rework. Define it by work type to streamline your process!
What does "done" mean for you?
#TeamCollaboration #SoftwareQuality #ProductivityTips #AgileMethodology #WorkplaceEfficiency #Rework #Communication #TeamGoals #DefineDone #3Ein10
18 Feb 2026
Bobby Steinbach: How to Stand Out in a Crowded Agency Market
In this episode, we sat down with Bobby Steinbach, co-founder of MeanPug, a full-service marketing agency focused exclusively on law firms.
Bobby shares insights from his leadership journey, lessons learned from building a specialized agency, and perspectives on what it takes to stand out in a crowded market. The conversation touches on grit, creativity, and how thoughtful marketing can make a meaningful difference for professional services firms.
WHAT WE COVER
* Building and leading a niche agency
* Common challenges law firms face with branding and marketing
* Why differentiation matters more than cookie-cutter strategies
* Leadership lessons learned along the way
CONNECT WITH BOBBY & MEANPUG
* Bobby Steinbach on LinkedIn: https://www.linkedin.com/in/steinbachr/
* MeanPug Website: https://www.meanpug.com/
* Email: bark@meanpug.com
* Phone: 833-MEANPUG (833-632-6784)
* Podcast: Devil’s Advocate by MeanPug Digital @meanpugdigital (https://studio.youtube.com/channel/UCLf9ng_VpNLmp3RYbkw7_cA)
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ABOUT VOICES OF LEADERSHIP
Voices of Leadership is a conversation-driven interview series featuring founders, owners, and thought leaders sharing real lessons from building and leading businesses.
👍 If you enjoyed this episode, like and subscribe for more leadership conversations.
Contact Media Endeavor
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