Join host and founder of TEC Direct Media, Chuck Fetterly, as he sits down with media and marketing professionals to discuss the latest trends, tips and tech.
#mediaplanning #mediabuying #marketing
Chuck Fetterly explains how understanding your market is crucial for crafting effective advertising campaigns that drive higher engagement and measurable results.
15 Jul 2024
Preparing for the Post-Cookie Landscape: What's Next for Digital Advertising?
Navigating a Future Without Third-Party Cookies
In this solo episode of Media in the Moment, Chuck Fetterly discusses the significant shift in digital marketing following Google's third postponement of third-party cookies' deprecation in Chrome. He emphasizes the importance for marketers to adapt by enhancing their data collection methods, exploring new tech solutions, and preparing for a future of advertising that respects user privacy and complies with global regulations.
00:00 Welcome to Media in the Moment: Solo-cast Edition
00:11 Understanding Third-Party Cookies and Google's Delay
01:29 The Impact on Marketers and the Shift Towards Privacy
02:16 Exploring Alternatives to Third-Party Cookies
04:06 Leveraging First-Party Data and CRM Tools
05:30 The Rise of Contextual Advertising
06:34 Conclusion: Adapting to a Cookie-less Future
Host: Chuck Fetterly
Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT with your fans and prospects.
Learn more at https://tec-direct.com/advertising-in-a-cookie-less-world/. (https://tec-direct.com/advertising-in-a-cookie-less-world/)
3 Jun 2024
Ad Optimization: What Can I Expect?
Dive into the art and science of ad optimization with Chuck Fetterly on this quick "Q&A Tuesday" episode of Media In The Moment.
Chuck unravels the complex yet critical process of refining ad performance to achieve the best possible results. From the early days of Direct Response TV and Radio ads to the sophisticated digital strategies of today, learn how ad optimization has evolved. Discover how a blend of strategy and technical know-how can lead to highly targeted, engaging, and effective campaigns that not only boost click-through and conversion rates but also enhance brand visibility and media efficiency. Whether you're a marketer aiming for maximum reach and frequency, or you're focused on data-driven insights for precise targeting, this episode is your guide to ensuring your campaigns deliver the outcomes you desire.
Host: Chuck Fetterly
Media In The Moment is a podcast from TEC Direct Media (tec-direct.com), a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT with your fans and prospects.
Learn more about ad optimization at https://tec-direct.com/testing-strategies-for-online-ad-optimization/.
21 May 2024
How Do I Set A Media Budget for My Paid Media Campaign?
Determining Your Media Budget: A Comprehensive Guide
In this episode of Media in the Moment, host Chuck Fetterly dives into the complexities of setting a media budget for an advertising campaign.
Covering a wide array of considerations including desired outcomes, creative formats, target audience demographics, geographic focus, device usage, optimal timing, and campaign duration, Chuck emphasizes the strategic nature of budget planning. He introduces key concepts such as reach and frequency, effective frequency, and how they influence budget decisions, alongside tools and software used in the industry. For direct marketers, he touches on calculating media cost per lead or acquisition.
00:00 Welcome to Q&A Tuesday: Setting Your Media Budget
00:53 Understanding Media Budget Considerations
00:59 Key Factors Influencing Your Media Budget
02:25 Strategic Planning and Media Budgeting
02:51 Reach, Frequency, and Effective Frequency Explained
04:39 Practical Tips for Direct Marketers
05:35 Concluding Thoughts and Resources
Host: Chuck Fetterly
Media In The Moment is a podcast from TEC Direct Media (tec-direct.com), a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT with your fans and prospects.
Show notes are available at https://tec-direct.com/setting-a-media-budget/
Visit https://tec-direct.com/media-buying-tips/ for more media buying tips.
3 Apr 2023
First-Party Data And Email Marketing Success
A 40-year veteran of the direct-to-consumer marketing industry and president of PulseTV.com (https://www.pulsetv.com/), Jaffer Ali, shares what his experience has taught him about first-party data and email marketing. Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.
Show notes at https://tec-direct.com/first-party-data-email/ (https://tec-direct.com/first-party-data-email/)
Host: Charles Fetterly
Guest: Jaffer Ali
Media In The Moment is a podcast from TEC Direct Media (tec-direct.com), a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT with your fans and prospects.
15 Apr 2021
How to Drive E-Commerce with Amazon Data
Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer – the Amazon DSP.
Show notes at https://tec-direct.com/drive-ecommerce-amazon/ (https://tec-direct.com/drive-ecommerce-amazon/).
Host: Heidi Mader
Guests: Charles Fetterly, Nate Marshall
Media In The Moment is a podcast from TEC Direct Media (https://tec-direct.com/), a top media buying agency based in Chicago, Illinois.
We plan and buy media for agencies (https://tec-direct.com/about/agency-partner/), brands (https://tec-direct.com/portfolio/drive-leads-to-purchase/), and artists (https://tec-direct.com/portfolio/musics-best-media/) so they can generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT.
19 Nov 2020
Is Podcast Advertising Worth It?
Host: Charles Fetterly
Guest: Dave Boretti
Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. The number of available podcasts has doubled in recent years from 500,000 to more than 1 million. There's something for everyone, and listeners of all ages are tuning in regularly.
Show notes at https://tec-direct.com/is-podcast-advertising-worth-it/ (https://tec-direct.com/is-podcast-advertising-worth-it/)
Media In The Moment is a podcast from TEC Direct Media (https://tec-direct.com/), a top media buying agency based in Chicago, Illinois.
We plan and buy media for agencies (https://tec-direct.com/about/agency-partner/), brands (https://tec-direct.com/portfolio/drive-leads-to-purchase/), and artists (https://tec-direct.com/portfolio/musics-best-media/) so they can generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT.
26 Aug 2020
How Connected TV Fits Into The Media Mix
As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.
Show notes at https://tec-direct.com/connected-tv-podcast-2/ (https://tec-direct.com/connected-tv-podcast-2/)
Host: Charles Fetterly
Guests: Kim Warren, Nate Marshall
Media In The Moment is a podcast from TEC Direct Media (https://tec-direct.com/), a top media buying agency based in Chicago, Illinois.
We plan and buy media for agencies (https://tec-direct.com/about/agency-partner/), brands (https://tec-direct.com/portfolio/drive-leads-to-purchase/), and artists (https://tec-direct.com/portfolio/musics-best-media/) so they can generate awareness, acquire new customers, and drive sales.
TARGET. EXCITE. CONNECT.
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