Media-Side by Celtra is a podcast about the creative past, present and future of publishing on the open web. As media professionals, we are not only living in this world, but also determining the trends, technology and inspiration that will drive the industry forward. Tune-in to learn all about the trials and tribulations facing media owners and operators.
Welcome to Media-Side!
As we sprint through the last month of 2022, let’s stop and take stock of our evolving world of digital advertising technology. Our guest, Utshob Alam, VP of Analytics at Media Math, has experienced the ad tech industry from multiple vantage points. Now overseeing analytics, he occupies the ideal perch to take stock of the industry and give us some insights on what we should be paying more (and less) attention to.
Join us as we discuss:
What does qualitative data look like and the struggle to get it out of users
New and emerging channels and the metrics we should use to prove success (like digital out-of-home and AR)
Generational differences in appeal (and not) of digital advertising
The value of ad tech memes
27 Oct 2022
Streaming the Future with Roku’s Kimberly Charles
The entire tech world moves at a breathtaking pace, but streaming services in particular have had some major changes these past years. Working in Media Tech can make your head spin, but Kimberly Charles, Director, Head of Client Services at Roku, is a joyful conduit of optimization. She stopped by to share her perspective on the industry over the past ten years, what you need to know (and not) in client services and yes, buzzwords… so many buzzwords.
Join us as we discuss:
Trends in the video ad tech space- what is having the most impact?
What you need to be fluent in for an industry that is ever-changing- and where going deep doesn’t necessarily equate to better sales
Being a people manager for a sizeable team during a time of flux in the industry and the world
12 Sept 2022
Putting Joy and Understanding Back into Ad Experiences
The Ad Tech world is constantly changing, and sometimes we underestimate the impact our large corner of the media has on society as a whole. Are we leading responsibly? Educating our consumers about the uses of data?
Jacquie Pelusi, Senior Director of Global Media Operations at Tripadvisor, is one of those industry leaders that thinks deeply about these issues. She acknowledges that it’s not that we are at a point where we don’t want to try new things, we just don’t want to totally replace the old ways.
Join us as Jacquie and Nikki discuss:
Bringing joy back to advertising and providing authentic native experiences
Changes needed in digital metrics to better serve advertisers, publishers and consumers
Tripadvisor’s upcoming diversity and educational initiatives
Campaigns to reinforce the value of free information \ and how advertising can open these doors for publishers
Buzzwords we hate (hint- one might be… metaverse)
23 Aug 2022
The Future of Advertising: Prioritize the User Part 2
We continue our conversation on ad tech and digital safety with Gavin Dunaway, Product Marketing Lead at The Media Trust. He gets real about his true feelings about third party cookies and where we are headed in the world of online security.
11 Jul 2022
The Future of Advertising: Prioritize the User
In today’s world, you can’t talk about media without diving into the expansive worlds of ad tech and digital safety. How far have we come since the early days of the internet? What haven’t we figured out yet? Where are we headed?
Gavin Dunaway, Product Marketing Lead at The Media Trust, is driven to make the internet a better place. He shares his perspective on where the media industry currently stands, and offers valuable insights into best practices for publishers and why the user experience is most important. We also both date ourselves with a dive into our feelings and experiences with analog devices.
Join us as we discuss:
How protecting publishers from fraud protects consumers
CTV advertising- where is it going?
The increasing messiness of measurement
23 May 2022
Informing Our World: Welcome to Media-Side
Media professionals are shaping our world and informing our future. With such a critical role in society, the media industry is endlessly navigating issues, learnings, and innovation.
Nikki Gertner, Director of Product Marketing at Celtra, gives an introduction to the guests, themes, and conversations that Media-Side is dishing up for you, plus a sneak peek into Episode 1 with Gavin Dunaway.
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