MediaCat UK is an online publication that covers the media side of the marketing industry. We produce news, analysis and commentary primarily for people who work within brands, platforms, media agencies, and media owners — but also for anyone with a professional interest in media. Our aim is to chronicle and inspire innovation in media by reporting how channels and consumption habits are changing, and how agencies and marketers are adapting to those changes.
MediaCat UK is published by Kapital Media.
‘Clients should ask one question: will the agency’s board talk about you?’
Parry Jones became CEO of The Specialist Works in 2023, having worked at the independent media agency for 20 years. It was, he says, 'a long apprenticeship to the big job'.
In this episode of the MediaCat UK podcast, we ask Parry about the state of media planning and buying ('the days of somebody being very charming and good at negotiating with a small number of different suppliers are gone'), the state of media in general ('there's so many ways a business can win now') and how to adapt the media-agency business model to suit different clients — even one that sells Christmas trees.
We also chat about AI, and whether the technology benefits from the Gell-Mann amnesia effect. (In the podcast, I attribute this discovery to the physicist Murray Gell-Mann. In truth, it was a term coined by Jurassic Park author Michael Crichton, and only named after the famous scientist.)
PS: Jones wanted to give a shout-out to his colleague, Georgia Holmes, who won Young TV Planner of the Year at the Thinkbox Awards earlier this month. Unfortunately, we fluffed the recording of that bit, so it's not in the podcast. But, Georgia, if you're reading this, please know that your boss is very proud.
24 Jun 2026
‘Flying the flag for all the Jacks out there’
In this episode of the MediaCat UK podcast, we speak to James Tart, the founder of strategy consultancy Be More Jack. He talks about why strategists should adopt a multi-disciplinary and generalist approach and the need for more inbetweeners in the industry.
22 Jun 2026
Fit: In 5 minutes
In this short podcast episode, MediaCat UK editor James Swift explains why the fit between a brand and a rightsholder is the most important aspect of any sponsorship. He also shares what the research has to say about planning a sponsorship around specific marketing objectives.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
637
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 30 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
21
Social presence
0
YouTube
66
Engagement
32
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