MediaTalks - a podcast series by FreeWheel

About MediaTalks - a podcast series by FreeWheel

MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising.

Publisher

Emmanuel Josserand

Category

technology

Language

en

Explicit

No

First episode

8 Sept 2021

Latest episode

18 Feb 2026

Latest episodes

24 episodes in the feed.

1. 

   18 Feb 2026

   As we enter the AI era, are agencies about to metamorphose?

   Predictive, generative, agentic. These might be fairly new words, yet they already resonate and are immediately recognisable. Artificial Intelligence is turning the media landscape on its head, from powerful prediction planning tools to cutting-edge creative tech and innovative solutions to buy and optimise ad campaigns. AI is fundamentally reshaping the industry. A good example is Values Media, an independent media agency based in France, which recently completed a full TV campaign buy...

2. 

   8 Dec 2025

   How AI will bring abundance to the advertising ecosystem

   Today’s marketing environment is shaped by a vast and fragmented array of channels and platforms that are all competing for attention and budget. This complexity has made media buying more challenging, requiring marketers to carefully navigate a crowded space while balancing reach and effectiveness. The real difficulty doesn’t just come from choosing the right platforms - it’s ensuring that every decision supports overarching strategic objectives, from boosting immediate conversions to buildi...

3. 

   1 Oct 2025

   In conversation with TF1 Publicité on performance-driven TV evolution and breaking boundaries

   In this special episode of Media Talks, recorded on the sunny FreeWheel beach in Cannes, we talked to Philippe Boscher, Head of Digital Marketing, Data, Research, Addressable TV & Innovation at TF1 Publicité. As TV continues to transform and trail into more performance driven outcomes, Philippe shares some of TF1's latest advancements from a new distribution strategy with Netflix, to a new measurement piece through co-viewing, and the rise and impact of retail media.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Podcast Authority Score: 23 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

22

Social presence

0

YouTube

0

Engagement

60

Contact MediaTalks - a podcast series by FreeWheel

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.