Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.
We’ve looked across the campaigns we’re running for our clients to identify the approaches delivering the strongest results. In this 30 minute masterclass, we’ll share 5 lessons from what we’re seeing in the real world, covering creative, targeting, platforms, budgets and performance. All examples will be anonymised, and we won’t share any confidential client data. Instead, we’ll focus on the patterns and lessons we’re seeing across campaigns that you can apply to your own paid social activity.No theory. No generic best practice. Just five practical lessons you can take away and put into your own campaigns. What you'll be able to take away: Five lessons from live B2B campaignsSee what’s delivering results for our clients and the patterns we’re seeing across successful campaigns.Know what's working creativelyUnderstand the types of ads, messages and creative approaches generating the strongest response.Get more from your targetingLearn how we’re approaching B2B audiences and where we’re seeing targeting work best.Spend your budget more effectivelySee where we’re putting budget, what we're testing and where we’re seeing the strongest returns.Give your manager something usefulLeave with five practical ideas you can take back to your team and put into action.
16 Sept 2026
MW 215: Why 79% of Housing Providers Have a Digital Weak Link
Why 79% of Housing Providers Have a Digital Weak Link
Your residents don't compare your website with other landlords. They compare it with their bank, Amazon and the last thing they used on their phone. That's the standard you're being judged against, whether or not it's the one you're measured on.
So we measured it. The Digital Performance Index scores over 550 housing associations and local authorities on the same five pillars: can residents find you, does the site work, do they complete the task, do others trust you, does your name mean anything to them.
The results are stark:
177 points separate the sector leader from the average organisation, on the same services, for the same residents
79% of organisations score below 50 on at least one pillar, a weak link that undermines everything else
Fixing just its weakest pillar would move the mid-table organisation 111 places up the table
On Wednesday 16th September, 1:00 to 1:30pm, we're revealing the full picture in a 30 minute virtual roundtable.
You'll leave knowing:
Where the sector stands
Who's leading and what's holding other people back
What a good digital experience actually looks like for social housing residents
How better digital journeys cut avoidable contact and free up your teams
Where your own organisation ranks, and how to find out what's behind the score
9 Sept 2026
MW 214: How to Get AI To Recommend You: SEO Content & Technical
Being cited by AI comes down to three things: what's said about your brand elsewhere (offsite), what's actually on your website (onsite content), and whether AI can find, read and trust it (technical). In Part 1, we covered offsite: how Digital PR builds the authority signals AI platforms look for. In Part 2, we're turning to the other two pillars: getting your own site into shape to earn those citations in the first place.Strong offsite authority only gets you so far if your content isn't structured for AI to understand, and your technical foundations aren't solid enough for AI to trust what it finds. This session covers both.We'll show how to structure onsite content so AI platforms can extract clear, citable answers from it, and which technical signals determine whether your site is even considered credible enough to cite.What you'll be able to do after the session:Structure content AI platforms can useLearn how information density, clear answer blocks and content structure affect whether AI can extract and cite what you've written.Identify the technical signals AI checks before it trusts youUnderstand which technical factors act as the "entry fee" for AI visibility, and how to check where your site currently stands.See how all three pillars work togetherUnderstand how onsite content and technical health combine with the offsite authority from Part 1 to build a brand AI consistently recommends.All attendees can request a FREE MX AI Visibility Audit, powered by Mediaworks' proprietary MX measurement framework.The audit assesses your site's Technical and Authority pillars, reviewing content structure, technical health and how well-prepared your site is to be found, understood and cited by AI platforms.You'll receive a clear view of your current performance, the gaps limiting your visibility and the priority actions that can help your brand earn more citations across AI-generated answers.
Who has been a guest on Mediaworks Digital Masterclass
Names identified in recent episode analyses. Showing up to five guests.
Steve Allcock
Brett Jacobson
Daniel Hoggan
Reach and audience
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YouTube views
103,195
Score snapshot 15 Sept 2025
Spotify
4.8 / 5
6 ratings
Podcast Authority Score: 57 / 100
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Quality
56
Social presence
0
YouTube
76
Engagement
68
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