Meet Me at Brunch is a podcast for wineries ready to grow. We break down what’s working in digital marketing right now, from building a wine club that people actually stick with, to making the most of your social content and email list. Each episode is packed with real-world insights, great conversations, and practical tips you can put into action straight away.
If you’re in the wine trade and want to get better at selling direct, start here.
Hosts Hugh and Maddy discuss the impact of sudden platform changes, like Facebook's removal of winery pages, on direct-to-consumer wine sales and how wineries can diversify their systems.
17 Dec 2025TRANSCRIPT
Winery Spotlight: Tim Dexter of Oakridge Wines
Senior Winemaker Tim Dexter from Oakridge Wines joins Nick and the team to talk cellar door communication, wine club engagement, and what it really takes for winemakers to sell with confidence. We cover how knowing your product and knowing your customer changes every conversation, plus an early read on how the season is shaping up in the Yarra.
19 Nov 2025TRANSCRIPT
Exports Spotlight: With Pete Bentley of Pikes Wines
Sales and export legend Pete Bentley from Pikes Wines joins Bondy and Hugh to talk partner-first export strategy, what works for Pikes, and how to stay steady through tariffs, travel, and change. We also touch on mental and physical health, and the routines that keep you healthy when you are constantly on the road.
29 Oct 2025TRANSCRIPT
Why Relationships Matter in the Wine Industry
Relationships are at the heart of every great wine business. In this episode, Hugh, Charlotte, and John unpack how strong relationships, between wineries, customers, regional bodies, and trade, can build long-term success across the industry.
15 Oct 2025TRANSCRIPT
Social Media That Sells (Part Two)
In Social Media That Sells (Part Two), Maddy and Amber share the essentials of Facebook and Instagram for wineries who want to stay visible without feeling overwhelmed. From building content pillars to getting your team involved and using AI without losing your voice, this one’s packed with practical steps to keep your socials consistent and authentic.
If social media often feels like one more job on a full list, this one’s for you.
2 Oct 2025TRANSCRIPT
Winery Spotlight: Pikes Wines
In this episode of Meet Me at Brunch, we sit down with Jamie Pike, second-generation managing director of Pikes, and Pud, Direct Sales Manager and long-serving cellar door extraordinaire, to dive deep into the story, growth, and future of one of Clare Valley’s most iconic wineries. From humble beginnings in beer and soft drinks to building a 130-hectare vineyard, Pikes has become renowned for its Riesling and commitment to exceptional service. We chat about the evolution of their cellar door, direct-to-consumer strategies, wine varietals, and the warm, welcoming approach that keeps their customers returning year after year.
17 Sept 2025TRANSCRIPT
Winery Spotlight: Andrew Duff of Briar Ridge
Our first winery guest takes a seat at the table. Andrew Duff (or Duffy as we like to call him) is the winemaker and general manager at Briar Ridge in the Hunter Valley. In this episode, he chats with Hugh about his path into wine, the varieties he’s most excited about, and how simple ideas can make the biggest impact. It’s a great episode for anyone juggling wine and marketing.
3 Sept 2025TRANSCRIPT
Paid Ads for Wineries: A Step-by-Step Guide to Meta Business Suite
Maddy and Amber guide winery owners through Meta Business Suite, revealing how to craft effective paid ad campaigns for increased sales and bookings.
20 Aug 2025TRANSCRIPT
How to Convert Cellar Door Visitors Into Long-Term Customers
Host John Smith and guest Dave Johnson discuss strategies for wineries to convert cellar door visitors into loyal, repeat customers.
6 Aug 2025TRANSCRIPT
Why We Buy Wine: Labels, Stories, and Buying Triggers
Bronte, Adam, and Lachie from Brunch Direct explore wine buying triggers, revealing how labels, stories, and personal connections drive consumer choices in this interview.
23 Jul 2025TRANSCRIPT
Why You Should Engage With Your Wine Club Members More Often
Hugh and Nick discuss how phone calls build stronger relationships and boost sales with wine club members, sharing actionable insights for authentic engagement.
2 Jul 2025TRANSCRIPT
Email Marketing that Works with Klaviyo
Maddy interviews Caster and Ben from Klaviyo about effective winery email marketing strategies in 2025, covering automations, segmentation, and CRM to maximize profitability.
25 Jun 2025TRANSCRIPT
Our Origin Story: How Brunch Got Started (& Where We’re Headed)
Hosts Char, Kip, and John recount the five-year origin story of Brunch, detailing its evolution since 2020 and future direction for wineries in Australia, New Zealand, and the US.
18 Jun 2025TRANSCRIPT
Social Media That Sells: What Actually Works for Wineries
Kate, Maddy, and Amber discuss effective social media strategies for wineries, covering platform selection, content creation, and engagement techniques to enhance online presence.
11 Jun 2025TRANSCRIPT
Wine Trends for 2025: What's Hot, What's Not
Hosts John and Nick explore emerging wine trends for 2025, highlighting shifts in consumer preferences and key strategies for wineries to stay competitive in the evolving market.
4 Jun 2025TRANSCRIPT
Getting Found Online: How to Build a Winery Website That Sells
Industry experts KATE, LAURA, and KIP discuss essential elements of effective winery websites, including SEO, mobile optimization, and booking systems, to enhance online sales and customer experience.
3 Jun 2025TRANSCRIPT
The Best (and Strangest) Wine Questions Consumers Ask
Wine specialists Lachie, Bronte, and Adam reveal the most memorable and unusual questions they receive from wine consumers, highlighting the importance of customer interaction and understanding consumer curiosity in direct-to-consumer sales; this is not an interview.
27 May 2025TRANSCRIPT
Digital Marketing for Wineries – Where Do I Start?
Hosts Maddy and Hugh discuss digital marketing strategies for wineries, including website optimization and SMS segmentation, offering guidance for both beginners and those seeking to improve their direct-to-consumer approach.
Inside a recent episode
Brunch Bites | When Platforms Change Overnight
Published 25 Feb 2026 · Transcript excerpt
[…] But what it has raised is how reliant are you on those discovery feeds as a winery? It's not just Facebook. It could be all different types of platforms. We know there's updates that have impacts on business. Is it a smart decision when you're preparing content, when you're looking at your marketing plans to make sure that you've got a good strategy that is broad across multiple different platforms and channels so that you're not necessarily super reliant when a big change comes through that's out of your control? So that's actually somewhat news to me, Maddie, because I haven't actually seen Meta come out and mentioned that it was an error per se and clear any confusion up around that topic. […]
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