Men need to wear clothing so they might as well enjoy it. We at the Menswear Mindset aim to teach men how clothing should fit into their lives as well as shed some light on the retail industry for consumers and professionals.
Austin and Louis are headed back to market—but what actually happens when a menswear store goes shopping?We pull back the curtain on the buying side of the menswear business: what shows like Chicago Collective are really like, how we decide what makes it onto our racks, what sales reps tell us to get an order, and why something selling well in another store doesn't necessarily mean it'll sell in ours.We also get into what we're seeing change in menswear right now—from moving away from performance fabrics and synthetics to a return to cotton, wool, pleated trousers, double-breasted suits, and more classic pieces.Plus: why “Made in Italy” doesn't automatically mean quality, the world's most passionate T-shirt salesman, an angry Frenchman and his white pocket squares, and what we're buying for the upcoming season.If you've ever wondered how your favorite menswear shop decides what to carry—or you're in the industry yourself—this is what going to market actually looks like.
7 Jul 2026
The Comeback Episode: Menswear, AI, and What We've Been Up To
Austin (Gentleman's Avenue / The Man Shop) and Louis (Aspiring Gent / Primo Tailoring) return after four years to catch up on life, business, and everything happening in men's specialty retail.
This episode: a customer who used AI to argue about his own suit color, a whistleblower client whose $30,000 wardrobe started with a two-hour conversation about faith, the difference between volume and margin retailers, whether sustainability in menswear is still meaningful or just a buzzword, and a proud coaching moment watching a shy employee land his biggest upsell yet.
If you're in the industry — or just curious what running a small menswear shop is actually like day to day — this one's for you.
2 Jun 2022
You're on a desert island... What are you wearing?
Not sure what took longer picking what we would wear on a desert island or setting up what the island was like. Regardless here are what Louis and Austin would pack if this was their last suitcase of clothes.
Support the show https://www.patreon.com/Themenswearmindset Louis Instagram https://www.instagram.com/aspiring_gent/ Facebook https://www.facebook.com/aspiringgent/ Tiktok http://vm.tiktok.com/PABs8v/ Youtube https://www.youtube.com/channel/UCqVoIDHg6fTmL2O_Sa09wOw Austin Instagram https://www.instagram.com/gentlemansavenue/ FACEBOOK https://www.facebook.com/gentlemansavenue/ Youtube https://www.youtube.com/channel/UC5h_kq1iUA0uawvvdEFht9Q Music bensound.com
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