Commerce in Crisis: Is there a Post-COVID Playbook for D2C?
The coronavirus crisis has created an appreciable uptick in eCommerce. How are brands trying to create new opportunities and how are they trying to "channel shift" their customers from offline to online? In this live episode recorded in May of 2020, we'll discuss the "playbook" for 2020 growth, what customer expectations are right now, and how brands that sell home goods and apparel can appeal to homebound customers. Listen now!
4 Feb 2020
"Passion Brands: Creating Experiences that People Fall in Love With" - LIVE at the Tracksmith Track House, Boston
In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?
How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.
Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.
Listen now!
18 Oct 2019
"Your Vibe Attracts Your Tribe" - LIVE at Bollman Hats, Santa Monica
Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.
Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA. Listen now!
24 Jun 2019
Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC)
Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.
Join us for a show recorded LIVE at Industry West in SOHO, NYC.
23 Apr 2019
Merchant to Merchant Episode 12 - Innovating with Empathy and Humility (LIVE at Island Company, Palm Beach)
What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.
Listen now!
28 Jan 2019
Merchant to Merchant Episode 11 - LIVE at Robert Graham, Venice Beach
Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Sheik Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice.
20 Nov 2018
Merchant to Merchant Episode 10 - Social Enterprise (w/ Keely Carney, Second Chance Mugs)
Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now!
16 Nov 2018
Merchant to Merchant Episode 9 - "The Way it's Always Been Done" (w/ Jesse Lazarus, Kravet)
Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can hinder.
Listen now!
16 May 2018
Merchant to Merchant Episode 8 - Building Communities, Changing Lives
Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities.
From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible!
12 Feb 2018
Merchant to Merchant Episode 7 - "No Room For Error" Overcoming the Challenges of Extreme Seasonality
How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this. Listen now!
21 Nov 2017
Merchant to Merchant Episode 6 - "Side With Love" (w/ Melissa Ben-Ishay and Seth Horowitz, Baked by Melissa)
13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they **gave away** over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas.
6 Jul 2017
Merchant to Merchant Episode 5: "Frenemies" - LIVE at Rothman's
Recorded LIVE on June 29th in New York City a panel of retailers discuss how to build a thriving digital commerce channel in the midst of a retail crisis.
20 Apr 2017
Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair)
Sean Phaler of Pentair recounts their story of improving customer education with innovative B2B experiences with Magento while taking some risks along the way. Joined by Paul Briscoe of Human Element.
15 Mar 2017
Merchant to Merchant Episode 3: Going Global isn't Easy (w/ Jon Azrielant, Richline)
Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through market changes
21 Feb 2017
Merchant to Merchant Episode 2: LIVE at Rothman's NYC
3 merchants on Shopify and Magento share their stories about ecommerce in front of a live audience at Rothman's New York City
7 Feb 2017
Merchant to Merchant Episode 1 - South Florida Retailer Roundtable
Recorded live at the South Florida Magento Meetup on January 26, 2017, Phillip sits down with 4 retailers to talk about the types of challenges they will have to overcome in 2017
7 Feb 2017
Coming Soon: Merchant to Merchant
Merchant to merchant is a podcast for merchants, by merchants. We've gathered the best and the brightest from our industry to bring you thoughts, tips, techniques, and actionable advice from the people who know best - retailers, just like you!
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